From Isolated Stories to a Collective: Speaking Out About Misogyny in English Departments

There is always something unsaid and yet to be said, always someone struggling to find the words and the will to tell her story. Every day each of us invents the world and the self who meets that world, opens up or closes down space for others within that. Silence is forever being broken, and then like waves lapping over the footprints, the sandcastles and washed-up shells and seaweed, silence rises again.

Rebecca Solnit, “A Short History of Silence”

 

It’s not gonna get better if we’re quiet. We’re just gonna die quietly.

Interview participant

This article theorizes one aspect of the initial results of a qualitative empirical study of the ways women in U.S. college and university English departments experience misogyny and the effects of that misogyny on their personal and professional lives. While it may not come as a surprise that so many of us who work in English departments work in environments saturated with misogyny, what will come as a surprise, I think, is that there are women willing to talk about their experiences with misogyny, and that their willingness stems largely from a desire to reach those women who are not yet able to tell their stories. This might be surprising because English departments market themselves as spaces of equality and diversity, as dedicated to inclusivity and social justice, as committed to rooting out injustices like misogyny via such means as socially just, feminist, and critical pedagogies. We are some of the very people who teach students to recognize and fight back against social injustices like misogyny, so to acknowledge that it is happening among us faculty is to acknowledge, on some level, a failure. It is to acknowledge a failure on the part of the culture of academia broadly and English departments specifically, to recognize and to resist the norms of patriarchy among ourselves.1 Women’s desires to tell their stories of misogyny in English departments might be surprising, too, because patriarchy has taught us to self-police. One of the most important findings in what follows is that some women who shared their stories with me recognized the extent to which they pre-screened what they were about to tell me based on a metric they had internalized about what counts as misogyny. We saw a similar phenomenon in Gutierrez, et. al’s Presumed Incompetent; as Angela P. Harris and Carmen G. Gonzalez note in their introduction, many women declined to publish their stories in the collection because they “felt that their experiences, though personally challenging, had been relatively benign in comparison to friends and colleagues in other departments and at other institutions” (13). In what follows, we will see that telling a story of misogyny in an English department is not uncomplicated; for many, the process involves first overcoming the belief that what happened to us is just part of the way things work or even our own fault.

Though more extensive results from this study will be published at a future date, the data examined here are related primarily to the decision women in the study made to speak to me; in other words, because speaking about misogyny in a space like U.S. college and university English departments is considered in itself fraught, and because misogyny is what Kate Manne calls a “self-masking phenomenon”—“trying to draw attention to the phenomenon is liable to give rise to more of it” (xix)—the fact that thirty-nine women decided to speak to me about their experiences deserves consideration in its own right. I argue in what follows that it is the power of storytelling to challenge patriarchal norms in the crucial work of coalition building that persuades women to break the silence misogyny imposes. Indeed, the very fact that the stories themselves refuse to enact the work of care—the very work that women are obligated under patriarchy to perform—places their tellers at greater risk of more misogyny. Pointing to misogyny begets misogyny. The stories women told me refuse the norms of patriarchy. One of those norms is to remain silent. The very act of telling carries within it an understanding of the contingency of the telling, of the fact that another world exists in which this story is not told.

In the era of #MeToo and Kavanaugh, we in English departments, and writing studies especially, are just beginning to publicly share our stories of sexual harassment and bullying. Until very recently, we had more stories of bullying than we had of sexual harassment, and we still have incredibly few stories of misogyny that do not fall under the category of sexual harassment. In the last decade or so, scholars in the humanities and social sciences have begun asking questions about what constitutes a bully culture (Twale and De Luca) and how we might understand the causes of and learn ways to prevent bullying (Twale). In English Studies specifically, Cristyn L. Elder and Bethany Davila address the culture of silence that surrounds bullying in the academy and frame such abuse as a social justice issue as they examine the intricacies of bullying in writing programs. Importantly, Elder and Davila address the issue of riskiness in the introduction to their collection when they write, “When we issued the CFP for this collection, we were struck by how many people contacted us directly to thank us for taking on this work and often to express regret at not being able to contribute, given the possibility for retribution on their campuses” (4). Because of the large number of people who felt they could not contribute for fear of retaliation, Elder and Davila take the extraordinary step of including a blank chapter at the end of the collection, entitled “’I Can’t Afford to Lose My Job’: A Chapter Dedicated to All Those Who Found It Too Risky to Contribute.” The chapter is authored by Anonymous and the entire content of the chapter is “We reserve this space for them” (190).

In Sexual Harassment and Cultural Change in Writing Studies, Patricia Freitag Ericsson argues that it is our job “to make trouble for those who carry and spread this toxic disease” (viii), and she points out that “despite this field’s concern about a variety of social issues, a similar concern about sexual harassment has been sorely missing” (6). In her introduction to Composition Studies 2018 Where We Are section focused on #MeToo and academia, Laura Micciche characterizes the pieces to follow as

infuriating and depressing; we need them. We need more of them. Those of us who have been in the field of rhetoric and composition for a while now know stories of serial harassers whose careers flourish unfettered. We’ve heard stories passed discreetly among friends at conferences and in hallways. Yet the number of submissions we received for this section didn’t break double digits, and the majority of submissions came from those with the least power in our field: graduate students and non-tenure-track faculty. Few addressed peer-to-peer violence and harassment, an open secret in the field (and in academia more widely).

In that Where We Are section, seven women share their stories of gendered violence, and only one, Anne Sicari, addresses the issue of peer-to-peer violence when she writes, “we need to reflect on our everyday practices, on how we treat our colleagues and students, and ways in which we perpetuate patriarchal ideologies regularly, without much thought” (201). Katelyn Lusher articulates what I imagine many of us once felt when she writes, “When I began grad school, I had a somewhat utopian belief that most professors were so ‘woke’ they couldn’t possibly subscribe to the misogyny I had felt in so many workplaces. What I quickly learned was that barely disguised sexism and harassment are as much a part of academia as conferences, publishing, and happy hours that go far into the night” (199). We are talking, as a field, about sexual harassment and bullying, but not about misogyny more generally, and when we talk about sexual harassment, we primarily talk about it in terms of breaches of the teacher/mentor and student relationship. I join these scholars to ask why we’re not sharing stories about misogyny more broadly between peers—faculty-to-faculty and graduate student-to-graduate student. 

This work matters because in our field, there is not a single scholarly consideration of women’s experiences of misogyny understood as the systematic punishment of women for not caring enough, for not giving enough; that is what this work contributes. Misogyny in English departments is not more important or more egregious than misogyny in other sites, but it warrants its own examination largely because we are supposed to know better.

But first we must have a better grasp of misogyny.

Misogyny: Enforcing Patriarchal Norms

I want to be explicit about how I am defining misogyny, and the best way for me to do that is to draw from the work that animates and motivates this work: Kate Manne’s Down Girl: The Logic of Misogyny. The commonplace understanding many people have of misogyny is as a psychological characteristic of individual people, usually men, who hate women—all women—simply because they are women. The problem with this naïve conception of misogyny is that it centers the experiences of the individual agent rather than the target of misogyny and it makes identifying misogyny all but impossible, as any individual man can point to the women in his life and claim to love them, thus negating the label of misogynist. This is an old story. Rather, the new story that Manne tells in her crucial work is that misogyny “ought to be understood as the system that operates within a patriarchal social order to police and enforce women’s subordination and to uphold male dominance” (33). To my mind, the most significant features of Manne’s theorization of misogyny are the following:

  1. In contrast to the naïve conception of misogyny, which targets women “because they are women in a man’s mind, where that man is a misogynist,” misogyny “primarily targets women because they are women in a man’s world (i.e., a historically patriarchal one, among other things).” (64).
  2. Because misogyny is systemic and political, the best way to understand it is to examine women’s experiences of misogyny: “when it comes to misogyny, we can focus on the hostility women face in navigating the social world, rather than the hostility men…may or may not feel in their encounters with certain women—as a matter of deep psychological explanations, or indeed whatsoever” (59).
  3. Misogyny is differentiated from sexism by a matter of degree. Where sexism discriminates “between men and women, typically by alleging sex differences beyond what is known or could be known,” misogyny “will typically differentiate between good women and bad women and punishes the latter” (79). Where sexism should be understood as the “justificatory branch of a patriarchal order” (79), misogyny should be understood primarily as the ‘law enforcement’ branch of a patriarchal order, which has the overall function of policing and enforcing its governing norms and expectations” (78).
  4. Those primary governing norms and expectations of patriarchy have to do with obligation on the part of women and entitlement on the part of men. Women are obligated to give and men are entitled to take, to receive. She is obligated to give feminine-coded goods and services such as attention, affection, care, moral support, admiration, loyalty, and respect. He is entitled to take these and to receive masculine-coded goods such as “leadership, authority, influence, money, and other forms of power, as well as social status, prestige, rank, and the markers thereof. Then there are the less tangible facets of social ‘face,’ pride, reputation, or standing, and the relevant absences—for example, the freedom from shame and lack of public humiliation, which are more or less universally desired but only some people feel entitled to” (113). The norms, then, are: Don’t ask for or take the kind of thing you’re meant to be giving, either to him or to society(emphasis added; 112) and Don’t ask for or try to take masculine-coded perks and privileges, at least as long as he desires them(emphasis added; 113).
  5. Should a woman violate these patriarchal norms—by failing to care enough, by failing to be attentive enough, by seeking attention for herself—misogyny will punish her with any number of down-girl moves: “to generalize, adults are insultingly likened to children, people to animals or even to objects. As well as infantilizing and belittling, there’s ridiculing, humiliating, mocking, slurring, vilifying, demonizing, as well as sexualizing or, alternatively desexualizing, silencing, shunning, blaming, patronizing, condescending, and other forms of treatment that are dismissive and disparaging in specific social contexts. Then there is violence and threatening behavior: including ‘punching down’—that is, deferred or displaced aggression” (68).
  6. Because misogyny is a self-masking phenomenon, “a misogynist social environment may but need not be the product of individual agents’ bigotry.” Rather, Manne explains that people may be responding, unknowingly, to their internal discomfort with the flouting of norms. “For some people, feminism in particular has profoundly disrupted their sense of the social order. The hostility they display to women who disrupt or pose a threat to gendered social hierarchies, say, is compatible with their being egalitarians in the abstract. They may nevertheless perceive powerful women who do not wield their power in service of men’s interests as abrasive and threatening. For that reason among others, a misogynist social environment may be partly the result of more or less well-intentioned people acting out of disavowed emotions, or exhibiting flashes of aggression that are not consciously experienced” (61). A misogynist social environment may flourish, in other words, in spaces like academia, where so many of us consider ourselves egalitarian but are also committed to gendered social hierarchies in ways we may not even be conscious of.
  7. Finally, because misogyny is the law enforcement wing of patriarchy, policing and punishing women who violate norms of giving and taking, misogyny is not restricted to men punishing women. Women who benefit from patriarchy will work to reinforce its norms as openly—or as covertly—as men.

Misogyny is perhaps best understood metaphorically this way: “like a shock collar used to keep dogs behind an invisible fence, misogyny, [Manne] argues, aims to keep women—those who are well trained as well as those who are unruly—in line” (Penaluma). One of the effects of Manne’s conception of misogyny is that we who examine its workings in different environments do not have to understand what motivates the people who do and say the things we characterize as misogynistic. What matters, instead, is that women are experiencing hostility for their violation of patriarchal norms that we would claim, when given the opportunity, are gendered and problematic. Yet we enforce them, knowingly or not. And we enforce them at the expense of creating working environments that value the contributions of all of their members, a goal I imagine many of our department mission statements reference in one form or another.

Methodology: Building a Collective

In the summer of 2019, I conducted thirty-nine interviews with women2 employed in English departments in colleges and universities in the United States. My goal in these interviews was to understand women’s experiences of misogyny in their departments, the effects of such misogyny on their work and personal lives, and the ways such a focus on women’s experiences of misogyny—as opposed to the usual focus on the psychology of misognyists themselves—might help those of us working in English departments specifically and the academy more generally see more clearly the way our everyday interactions reinforce patriarchal norms of obligation and entitlement. Of the thirty-nine women I interviewed, ten were doctoral students, five were assistant professors, eight were associate professors, eight were full professors, seven were non-tenure-track instructors, and one was an emerita professor. Twenty-two women identified their subfield as rhetoric and composition or writing studies, six as literature, six as creative writing, two as children’s literature, two as linguistics, and one as English and theater. Four women taught in a community college, ten in R-1 Doctoral universities, twenty in R-2 Doctoral universities, four in Baccalaureate colleges, and one in a HBCU.3 The average age of interviewees was 43. I did not ask interviewees to identify their race or ethnicity, though I did ask them to reflect on the extent to which they believed their race, ethnicity, sexuality, ability, and/or religion contributed to their experiences of misogyny in their departments. 

All participation in the study was voluntary and confidential; though I know participants’ names, the nature of this research demands that participants’ names and institutions be kept confidential. The data I examine in this article comes from participants’ responses to one question: “What made you want to be a part of this project and tell your stories?” Part of the reason I asked this question was that I learned from some friends before I began my research that they would have had a hard time conceptualizing their own experiences as misogyny even though by my definition, the experiences they shared with me certainly count as misogyny. But for the friends who shared these stories, their experiences didn’t seem extreme enough. There is a story we tell ourselves about misogyny: in order for an experience to count as misogyny, it must be extreme. How we define extreme, of course, is another story, but my friends’ comments called to mind Roxane Gay’s conception of “calloused empathy.” Having persuaded herself that being gang-raped at twelve years old wasn’t “that bad,” Gay explains that such a belief allowed her to “break my trauma into something more manageable, into something I could carry with me instead of allowing the magnitude of it to destroy me.” But there was another effect of persuading herself that her experience was not that bad:

Buying into the notion of not that bad made me incredibly hard on myself for not “getting over it” fast enough as the years passed and I was still carrying so much hurt, so many memories. Buying into this notion made me numb to bad experiences that weren’t as bad as the worst stories I heard. For years, I fostered wildly unrealistic expectations of the kinds of experiences worthy of suffering until very little was worthy of suffering. The surfaces of my empathy became calloused. (x)

I asked participants why they wanted to tell their stories in part because I wanted to understand the extent to which they, too, understood misogyny to encapsulate only extreme harassment and abuse. When we refrain from telling stories that we believe aren’t extreme enough, or are not that bad, we are doing a kind of caretaking work in that we are protecting men from having to understand the consequences of their actions. One of the masculine-coded goods patriarchy provides men, according to Manne, is freedom from feeling shame or humiliation (113), and by not sharing our stories, we ensure that those responsible for our experiences never need to know about our pain. They are protected.

But I asked that question also because I wanted to test my earlier theorizing of precarious narratives. In We Find Ourselves in Other People’s Stories, I draw on Judith Butler’s concept of precarious life and on Arthur Frank’s insight that “stories are formed from other stories” (“Tricksters” 186) to propose that all narratives are precarious because their “circulation relies fundamentally on social and political conditions, [their] structures and themes must be supported by what is outside itself. These are the narrative resources upon which we draw when we tell the stories of our lives” (emphasis in original 29-30). Narrative resources are the necessary plotlines, character types, cultural scripts, and so on, that we all draw upon when we tell any kind of story; we can see with this concept that narratives are socially dependent, “needing support from other people and other narratives lest they collapse” (29). Narratives, like lives, are differentially precarious. A narrative becomes particularly precarious when its support is in question; a narrative becomes more precarious when others do not tell the same kind of story or when others question the truth value of one’s story. If a precarious narrative requires support, requires propping up, then others sharing similar stories expands the possible narrative resources from which to create and share additional stories. As I write in We Find Ourselves

If access to stories offers opportunities to figure out who we are and who we can become because the stories we create for ourselves are dependent on those narrative resources, recognizing that narratives are precarious should encourage us to tell the stories that challenge dominant cultural scripts. Thus, telling stories is important not just because it is empowering or because it provides an opportunity for silenced voices to be heard or because it helps us develop form from chaos but because our stories and others’ stories are interdependent. They work together to help us figure out who we can be. (30)

And now, a few years later, I would add to this that our stories’ and others’ stories’ interdependence means that sharing a story of misogyny in the academic workplace makes it possible for others to share more stories of misogyny in the academic workplace. Stories create possibility. They tell us what happened but they also allow us to understand differently, in different terms and with different means of selection and evaluation (Frank, Letting 46) what is real, what is possible, what is “worth doing or best avoided” (Frank, Letting 3). 

The more stories told about misogyny in English departments, the less precarious each individual story becomes. From individual, isolated stories, we build a collective, and that collective becomes a rich site of narrative resources from which future storytellers can draw. Though each individual woman I spoke with told her stories only to me, she knew I was talking with others, and she knew that her story would join together with the stories of other women to form a collective, a collective that would accomplish significant social and rhetorical work that her story alone could not do. And it is this social and rhetorical work that, I argue, persuaded many of the women to push past the self-monitoring to tell their stories. 

In the rest of this article, I draw on women’s responses to the final question of my interviews4 to identify the kinds of precariousness women’s stories of misogyny are subjected to. I begin with Arthur Frank’s concept of narrative habitus as a way to bolster the concept of precarious narratives by arguing that the stories that are not part of our narrative habitus are more precarious and need more social support. I show how this narrative habitus that we all possess to some degree or another persuaded women in my interview project to share their experiences with me in order to contribute to a collective of stories. This collective challenges patriarchy’s demand that women care for men’s needs and shifts the focus to women’s needs instead. It is thus likely to be subject to more misogyny. I believe that many of the women I spoke with understood this from the start. I point then to three anticipated punishments interviewees articulated; my doing so demonstrates that our narrative habitus has developed with a tacit understanding of how misogyny functions. While the stories women told me are about punishment, their very telling was constrained by their tellers’ anticipation of being punished for telling.

Storytelling about misogyny in a patriarchy is never as simple as just telling; the very telling itself is constrained by the norms of patriarchy. When these norms are challenged, misogyny awaits to shock women back into place.

Narrative Habitus and the Powers of Storytelling

In Letting Stories Breathe: A Socio-Narratology, Arthur W. Frank describes a narrative habitus as “a repertoire of stories that a person at least recognizes and that a group shares.” I want to highlight two characteristics of narrative habitus here. First, Frank writes that narrative habitus “is the feel for what story makes a good follow-up to a previous story, what story fits which occasion; who wants to hear what story when. A person’s narrative habitus enables knowing how to react when a story is told, according to what kind of story it is. Complementary to that competence, narrative habitus enables prediction of how others will react to a story that might be told” (53). Another way of saying this is that a person’s narrative habitus encompasses her body of narrative resources and that those resources inform our understanding of how a story will perform rhetorically. Narrative habitus is about anticipation. A second characteristic of narrative habitus that is relevant to this work is that “narrative habitus predisposes a sense of the right and fitting resolution toward which a half-told story should progress; it is the feel for what kind of narrative move leads to what next kind of move” (54). Frank continues, “People’s sense of how plots will probably go reflects and generates their everyday common sense of which actions lead to which consequences, whether in stories or in life. People’s habitus of expected plot completions is nothing less than their sense of life’s possibilities” (54). We know how so many stories will go. We have developed a finely tuned narrative habitus based on years of living in a patriarchy, so we know that when we begin to tell a story in which we have experienced some form of misogyny, we will be subject to some form of victim-blaming. We will be punished. We will be subject to further misogyny. Our stories, before we even share them, are precarious from the start.

But our narrative habitus tells us that there are powers to storytelling. We know, because we have experienced it before, how stories change us, how they shape and reshape our belief systems, how they function rhetorically to direct and redirect our attention. Of the social nature of storytelling, Frank writes,

Stories connect people into collectivities, and they coordinate actions among people who share the expectation that life will unfold according to certain plots. The selves and collectivities animated by stories then animate further stories: revising old stories and creating new ones—though whether any story is ever truly new is always contestable. Stories and humans work together, in symbiotic dependency, creating the social that comprises all human relationships, collectivities, mutual dependencies, and exclusions. (Letting, emphasis in original; 15)

Women knew they were involved in building a collective, one whose individual stories would be used to animate further stories, “revising old stories and creating new ones.” They knew that the work they were doing was part of something larger that had the power to do what only stories can do.5

One of the powers of storytelling that participants pointed to was simply the sheer breaking of the silence that has surrounded misogyny in English departments. One participant told me, “It is so frustrating to be part of a program that I love that performs inclusivity and yet does not always live up to inclusivity and in some cases flat out rewards misogyny and racism and all of the other isms. It is exhausting. So anything we can try to do to shine light on these practices I think has got to be good and helpful. It will be painful but it needs to happen.” Similarly, another participant said, “I think that the only way to stop this is to first acknowledge that it happens, so I feel like we have to share our stories and I feel like even one story, even if you don’t think it’s extreme, is important to share.” 

Related to the need to simply get the stories on record was the recognition that stories accomplish the important rhetorical work of letting others know that they are not alone. This message came up a number of times as a benefit of sharing stories of misogyny in the workplace. One woman noted, “I think it’s important to identify the sheer number of women who experience these issues and let other women know that they aren’t alone so that they might feel inclined to step forward and tell their stories.” This woman understands that one power of storytelling is that it begets further storytelling; one of the healing powers of knowing you’re not alone is that you may feel safe enough to share your own story. Another woman said, “I feel like saying, you can be in these awful, awful departments, but just leaving sometimes is best. Often I find that misogyny is like a toxic, abusive relationship—they want to hold you there. I want other people to know they’re not alone.” Both of these women’s recognition of the power of knowing you’re not alone is echoed in this participant’s words: “It’s like, when you’ve gone through this stuff, you think, who can do anything else to me, and if my story makes someone else go, that’s exactly what’s happening to me, then that’s great. Because we’ve got to get the stories out.”

I have long understood that one of the most important effects of storytelling is that it makes readers and listeners feel less alone, but it had been a long time since I had stopped to think about just what was so awful about feeling alone. Having been caught up in hearing so many women’s stories while working on this project, I had stopped feeling alone with my own experiences of misogyny, and I had momentarily forgotten how isolating my own experiences had felt for so long. Three women specifically shared with me their feelings of just needing to share their stories with someone—me—because they had felt so isolated during the experiences they described. One participant explained that her reasons for talking with me were multiple: “Part of it is because I know that I’m not the only person experiencing this stuff but the other part is that right now I don’t have anyone I can tell, you know?” Another participant recognized that being part of this project means that she is not alone: “I guess also to be part of something that acknowledges that I’m not alone. I think what’s scariest about this is how isolated it made me feel.” A third woman told me this:

I’ve wanted to tell people about this experience just because I felt so isolated and alone walking through this by myself. I just needed to tell somebody what happened. And I think sometimes people think, well, you’re just being too sensitive. The scope and gravity of it, at the end of the day, the scope and gravity of what can happen to people because of it, I just needed somebody to know. I will say, though, that I almost canceled fourteen times. I’ve been sweating this. I’m supposed to be able to handle this. Other people—it didn’t seem to upset them that I was going through this, so I should just be able to accept this. It makes me weak because I can’t.

Looking around your own department and seeing that others are not affected by the pain you are feeling, that others are not affected by misogyny in the same ways you are, can be incredibly isolating, and we all know that a sense of belonging is a crucial human need. One can hear, too, in this participant’s words, the internalized shaming as she characterizes herself as someone who should be able to handle the misogyny her department subjected her to once she became chair.

Related to participants’ desire for others to know they are not alone is their desire to help others avoid the kind of misogyny they’ve had to experience. One participant said, “I want to participate to show that it’s not just sexual harassment…. I wanted to talk about how a lot of the messages I’ve gotten have been couched in protection: ‘I care about you as a colleague, so I’m encouraging you to do this rather than that.’… In my experience of reading accounts like this, if I had been a graduate student and read an article like this, I think it would have been nice.” Another participant put her desire more directly: “There are moments when I look back at my history where something I have said has triggered an actual action and a change in somebody’s life for the better and that is what I am trying to do here.” Similarly, a third participant told me, “I also really, really want to believe that if you talk it can help people…. I want to believe that talking can help and I’m tired of it having to be me whispering to my undergrads, don’t take this professor, he treats women differently. I want it to be something more legitimate. I hope that this can help. I hope the right people read it and take it to heart.” 

Finally, one woman’s reasons for participating in this project pointed to the effects of our not sharing our stories with each other and with students:

It’s something that we have to be aware of and I do think that women in departments are constantly—at least I and my colleagues are—wanting to be supportive of students but at the same time, especially with female students, we want them to have a tough skin and the people who come to English departments are the people who are often looking for ways to talk about things that have happened to them. They want to do it in a way that captures their emotions, they want to be angry, they want to learn to express things, but they are constantly worried about the perception and evaluation of that work. We have a lot of creative writers and a lot of the involved students on our campus are that way—they feel inclined to write confessionally but they also don’t want to be considered reactionary and finding that balance is so hard for them especially. They’re twenty years old.

Our conversation continued, and we talked about her point that so many students come to English departments because they want to tell their stories, and it often becomes clear to them that we aren’t telling our stories. Asking our students to write their stories but refusing to share our own stories sends the message that we believe in the power of storytelling for them but not for us. As another participant said, “The graduate students can’t talk about it because they’re in such a terribly vulnerable position and they know if we aren’t talking about it, that we’re hiding something because they’re experiencing it and they don’t know why we’re hiding it.” Perhaps they do know why we’re hiding it; indeed, my data suggests that many graduate students are well aware of the ways patriarchy works to push all women down.

Additional Social Supports

In addition to the powers of storytelling, interviewees pointed to two other reasons for their willingness to share their stories with me. Recall that all narratives are precarious, that they require support from the social and cultural world, and that the more social and cultural support they receive, the less precarious they become. Participants pointed to two kinds of social support they felt for their storytelling: their own positioning as women who were in a safe space in their academic careers and a feeling of trust in me, their interviewer.

First, participants pointed to their own positions as women who were no longer precarious in terms of age or status in the university.6 One doctoral student told me that she felt comfortable sharing her story with me because “I’m in a very good place in my life where I’m able to reflect on this. I’m in a loving and supportive program. I’m not necessarily sure I would have come forward in my negative Master’s program experience.” Similarly, another participant pointed to her sense that she was in a good place: “I was thinking, for the most part, I have it okay. I’ve heard horror stories and the fact that I have an amazing department chair who lets me do the work I want to do and who helps me feel valued and the fact that she’s a woman helps with that. I know I could have it a lot worse. I’ll just put it that way.” One can hear, in this participant’s characterization of her chair as letting her do the work she wants to do, an understanding not only that that is not always the case in other programs, but also that women in academia do not have the default ability to do the work we want to do.

For other women, there was the sense that it took years to develop the kind of temerity that is required to be able to tell the stories they shared with me. “I’m at a point in my life that I think I have garnered enough strength and authority that I have a responsibility to be more vocal because I’m recognizing that I’m safer than I’ve ever been, particularly having just been promoted to full professor so if full professors can’t talk then, my god, who can?” one woman told me. Similarly, another participant shared with me that part of her reason for talking with me was job security:

Part of it is that I’m tenured and I have separated myself emotionally from the institution enough because the institution is so messed up that I do my work, I work hard, but I’m not working for [the institution]. I’m working for the students and I’m working as a researcher but I’m trying to keep my distance from other things. Partly it’s my power and partly I’ve been talking with people about this, especially at [my institution], with graduate students, for thirteen years now and I don’t see that it’s getting much better.

And then there was the woman who pointed to both job security and age when she told me, “I’m tenured and I’m over forty. And I’m done…. You’ve got to be a certain sort of pissed off and a certain sort of secure…. In graduate school, I probably would’ve been like, what are these women complaining about, and now I’m like, I have many complaints! Listen to my complaints!” Age factors importantly in one’s willingness to speak about mistreatment; the older one gets, it seems, the less willing one is to accept misogyny as simply part of how academia works. Finally, the length of time one has been experiencing misogyny in one’s department figures importantly in these women’s decisions to tell their stories; while one woman has been talking with others at her institution about these issues for thirteen years, another is just “done.” As another participant said to me, “Silence equals death. Sometimes we may not feel like we can talk and sometimes we can’t but when we get strong enough…. It’s not gonna get better if we’re quiet. We’re just gonna die quietly.”

Second, many women I spoke with trusted their audience. About a quarter of the women I spoke with were people I knew personally or professionally, and it turns out that my ethos or my reputation in the field was one of the reasons some of the participants felt comfortable sharing their stories with me.7 As one woman put it, she understood me as an outlet where “you’re not gonna be seen as someone who’s complaining. You’re not gonna be seen as someone who instigated it or that it’s your fault. Even though that’s the way we’re made to feel. I was definitely made to feel like I had acted inappropriately and this was my punishment for it.”

One participant told me she felt a “duty of care” to participate in the project because she had always had positive interactions with me. Another said that I seemed like “a real person, someone who is safe,” and that sentiment is echoed in how others characterized the ways they believed I would treat their data. “I’ll say on a personal level, I know you and I know you’re a good, qualified researcher and I trust that you would be responsible with my data and that kind of thing, so that of course makes me feel less worried about something getting out.” Another participant told me that she decided to participate because “I’ve known you so long and I know the honesty with which you’ll handle the project, so it’s wanting to participate in a project with someone whose scholarship I admire and value.” Another woman noted that she believed that “What I had to say would be used effectively and that I didn’t feel in danger. I have to say, if I just saw this from somebody that I didn’t know, I may not have done it because I would be scared that it wouldn’t be confidential or that they might identify me and I could get in trouble.” We hear the threat in these statements, the idea that a different researcher might not treat their words confidentially and they might, thus, be subjected to misogynistic punishment for having shared their stories. 

Anticipated Punishments

Manne points to a number of what she calls down-girl moves that often follow a woman breaking the norms of obligation and entitlement; she writes:

Girls and women may be down-ranked or deprived relative to more or less anything that people typically value—material goods, social status, moral reputation, and intellectual credentials, among other realms of human achievement, esteem, pride, and so on. This may happen in numerous ways: condescending, mansplaining, moralizing, blaming, punishing, silencing, lampooning, satirizing, sexualizing, belittling, caricaturizing, exploiting, erasing, and evincing pointed indifference.

Any one of these moves acts as a shock collar, shocking a woman back into place when she has strayed beyond her station. For the women I spoke with, a narrative habitus that suggests how others will respond to their stories of misogyny in English departments led to their identifying three anticipated punishments that they nevertheless risked in order to share their experiences with me. I outline these anticipated punishments in this section to emphasize the bravery and strength of the women I spoke with, and also to reinforce that telling stories is not the simple sharing of experiences. It requires forethought and risk, a savvy narrative habitus and an understanding that sharing stories toward greater awareness is only the first step toward change.

It is commonplace knowledge that those who speak out against abuse are treated just as harshly as, if not worse than, those who do the abusing in the first place. The experiences of Anita Hill and Christine Blasey Ford are among the most glaringly obvious examples of this. Rebecca Solnit, in her essay, “A Short History of Silence,” points to this phenomenon:

One disturbing aspect of abuse and harassment is the idea that it’s not the crime that’s the betrayal but the testimony about the crime. You’re not supposed to tell. Abusers often assume this privilege that demands the silence of the abused, that a nonreciprocal protection be in place. Others often impose it as well, portraying the victims as choosing to ruin a career or a family, as though the assailant did not make that choice himself. (40)

Even more to the point than Solnit, though, is David Graeber in his essay, “The Bully’s Pulpit.” In working through the reasons why grade school kids stand by passively in the face of bullying, Graeber notes that one reason may be that they have “caught on to how adult authority operates and mistakenly assume the same logic applies to interactions with their peers.” Graeber continues, “The fates of the Mannings and the Snowdens of the world are high-profile advertisements for a cardinal rule of American culture: while abusing authority may be bad, openly pointing out that someone is abusing authority is much worse—and merits the severest punishment.” We know this story. It is part of our narrative habitus.

The first of these anticipated punishments is being labeled a gossip.8 Recall what Micciche writes in Composition Studies’ Where We Are Section: that gossip serves as a kind of protection among colleagues. She writes, “We’ve heard stories passed discreetly among friends at conferences and in hallways” (11). One interview participant told me, toward the end of our conversation, “I am concerned because as women we’re told our whole lives that what we do is gossip and I am a tattler. I still am a tattler. That’s a way of self-protection that the patriarchy is always trying to steal from us.” That nobody wants to be understood as a gossip is evident from the many sayings we have about those who gossip: snitches get stitches; you never look good trying to make someone else look bad; if you don’t have anything nice to say, don’t say anything at all. What all of these sayings share in common is the belief that it’s the words themselves, rather than the actions they are describing, that are the problem when one person tells another about a third person’s wrongdoing. Characterizing testimony about misogyny as gossip minimizes that testimony in ways that harm the speaker because she is understood to possess little self-control. In addition, the person who is the subject of the so-called gossip becomes the victim of gossip as a kind of aggression, the result often being that sympathy may flow directly to the perpetrators of misogyny rather than to the victims in an example of what Manne has coined “himpathy.” 

Women are disciplined very early to believe that what they are doing when they complain is not legitimate but rather gossiping or tattling. As one participant put it, “A lot of times self-regulation is something that women learn. It’s very insert-Foucault stage left. We learn it and then we monitor ourselves.” As a result, there’s a kind of pre-screening we go through even before we get to the point of complaint, a pre-screening that finds us editing out what we consider to be less egregious instances of misogyny. As another participant put it, “When I thought about, do I have any experiences, they all sounded really small, so I also felt like my experiences weren’t big enough or extreme enough to warrant being named misogynistic, but I also know better than that and when I started making my list and I thought about the totality of what those experiences looked like, I realized they were pretty big.” Another interviewee noted, when relaying a story about a specific person in her department, “This is where I feel like I’m just airing grievances,” a strong indication that she is accustomed to monitoring what she says for their likelihood of making her out to be a gossip.

Women recognize what happens to their words when they are characterized as “just gossips,” as evidenced by this interview participant, who said,

I appreciated being able to have the platform to tell the story, but I also want to think more about what it means for us to be told that we can’t—that we’ll be seen as just gossips or—I think the word that keeps coming up is retaliation and so I think in academia just like in lots of fields and businesses there’s this expectation that you’ll maintain this façade that everything is fine, that no one’s racist, that no one’s sexist, or any of those things.

This woman understands that being labeled a gossip has a rhetorical function, and that that function is to dismiss our testimony. Gossip, as James C. Scott notes, “almost by definition, has no identifiable author,” and its goal is typically “to ruin the reputation of some identifiable person or persons” (142). When women who testify to misogyny understand that they are at risk of being dismissed as mere gossips, they understand that they are seen as aiming to ruin individual men’s reputations rather than testifying to a systemic problem. They also understand that their own reputations are at stake, and it is here that we can see being characterized as a gossip as a down-girl move. Women know they are risking being down-ranked in terms of social status and moral reputation when they speak out about abuse.

But—need it be said?—women who testify to misogyny in their workplaces are not gossips. They are not tattletales. One woman told me that the very existence of this study gave her hope; she said, “I really appreciate that you’re doing this work….Just reading the description of your study made me feel validated, even if I never talked to you because I thought, this is a real thing. I’m not floundering in this void. Other people see that this is happening. So that was very important.” Other people see that this is happening. When we are made to believe that we are just gossips, we are also made to believe that what we are saying is not true, that it is not being witnessed by others. Being labeled a gossip is a form of gaslighting.

A second anticipated punishment identified by interviewees is being perceived as ungrateful for their hard-won jobs in a difficult academic job market.9 This is particularly difficult because, as Manne suggests, women are obligated to deliver feminine-coded goods such as gratitude and not to seem entitled to masculine-coded perks like security and respect. At a time when the value of the Humanities, generally, and English studies specifically, is questioned regularly both inside and outside of academia, the silencing of women can be expected to proceed apace. As one interviewee put it to me,

To basically say, “This is how it is,” even at a moment when we’re supposed to say, “Oh don’t say anything bad about English departments because they’ll cut us,” is exactly the kind of move that’s important because there are a lot of people all over the country who are working in these situations and who think they have to be—they have to not stand up because they may lose their job or they think they have to not stand up because their college will be closed otherwise, so I think there’s also this way in which, particularly in times of tight budgets, we’ve been pressed not to complain or not identify the things that actually keep us from being successful in our jobs.

I responded to her by saying, “Of all times, this would be a time when you would stay silent, when the humanities are in crisis, and so just sort of put your head down, do your work, hope that we can get the majors up and just continue to accept the misogynistic treatment and be happy you have a job.” Her response to me:

Be happy you have a job. I think this goes back to perpetrating these kinds of systems further into the future. That’s what you’re modeling for students: we don’t stand up for things because we want to protect our jobs. We’re in some way also raising generations of students who kind of think pretending nothing’s happening is the way to go. It’s almost like counter the mission of the humanities. You want to raise critical thinkers, but you just say, “Oh, don’t think about this. Don’t think about that. Think about that little thing that’s important here.”

There is so much to appreciate in this participant’s commentary on what it means to speak the truth in a time when doing so might be interpreted by others as ingratitude for the jobs we hold; I’ll highlight two significant points. First, I think her point about now being the exact time to point to the problems with misogyny, because the climate surrounding the humanities for so long has been austere, suggests that some of those who were willing to talk with me were willing to push past the narrative that to be grateful for one’s job is also to grin and bear misogyny in the workplace. Second, there is perhaps no phrase more ubiquitous in the humanities than critical thinking, but we do not often stop and articulate the appropriate objects of that critical thought; this interviewee’s point about our raising students to think about this little thing over here, but not this, not these crucially significant issues affecting us in the workplace, draws attention to the limits of our alleged critical thinking pedagogies.

Another participant who described harrowing experiences in her department said, “I don’t think people realize that getting a tenure-track position in the humanities is like winning the lottery…. I have to remember that for some people this would be a gift.” Even as she has just finished telling me about experiences that were scary and isolating, this participant told me, “I feel a lot of guilt for being dissatisfied. I try to talk myself out of feeling badly because other people would want [this job].” One can almost hear her reconciling the warring parts of her mind as she talks to me. She wants to tell me about her experiences; she doesn’t want to be seen as ungrateful, so she tries to talk herself out of feeling bad. This is one effect of the powerful narrative of a tight humanities job market; our narrative habitus helps us predict how the story will go.

Finally, the punishment anticipated by more women than any other,10 the end that our narrative habitus fills in for us when we imagine telling our stories of misogyny in our academic workplaces, is retaliation.11

Two doctoral students point indirectly to the possibility of retaliation, one when she says, “With two Title IX cases in the past year and a half, there’s not really a lot I can say that’s going to hurt me because I’ve said so many things,” and the other when she reflects on the possibility of not being able to have a career in the field. She says, “There’s also sort of being in this position where I no longer care that, like, it sounds horrible, if for some reason, I couldn’t have this career anymore, I would just move on because it’s been horrible anyway, and I would just find a way to carry on with my life.” Both students recognize that there is the possibility for others to hurt them, to damage their reputations or careers, but at the same time, both mitigate that understanding by contrasting it with either past or future scenarios in which they have or will survive academia.

Told from the start that all names and identifying information would be kept confidential as part of the research process, participants took comfort in the protection of anonymity. The discourse of retaliation is strong in this participant’s response: “This is anonymous too so it’s not like it’s going to affect me and I found out about it through my department, so I don’t feel like if they found out I participated there would be repercussions. I’m probably never going to apply for another leadership position after three times being shot down, at least not until I do some other stuff first, so I’m happy with my position. I like the job I have. I don’t feel like there will be repercussions for me doing this.” One gets the sense that this participant anticipates being found out, being caught, and having the protection of having learned about the project via someone in the department. Learning of the project via a department listserv is much less illicit, in other words, than learning of the project via social media. The listserv seems to sanction the project and sanction the storytelling.

Another participant interprets the anonymity of the project a bit differently. She says, “The maddening thing here is that there’s not anything any of us can actually do about it. I’m not even using his name here. And if I did, with the gender dynamic, the reality is that I’m the one who would be on the hot seat for being such a bitch to call so-and-so out.” As we saw above, another participant makes a similar point when she notes that “we’ll be seen as gossips or—I think the word that keeps coming up is retaliation” for naming a particular person at a particular place who is engaging in misogynistic behaviors. Recall that she said, “I think in academia just like in lots of fields and businesses there’s this expectation that you’ll maintain this façade that everything is fine, that no one’s racist, that no one’s sexist, or any of those things.” Maintaining that façade functions as a kind of protection against retaliation.

Sara Ahmed writes that “we are often encouraged to think of our careers as having an exteriority, as what you have to care for in order to have somewhere to go,” and the same participant who pointed to the need for a façade that “everything is fine,” told me that she knew if she talked with anybody outside her department about what was happening, she risked the stability of that career.

If I were to tell anyone outside my department, would that negatively impact my getting tenure if I stayed, would it negatively impact my ability to move up at this school? It just always felt like I was stepping out on that ledge, and I was going to hurt myself. I think I’ve been wondering more what it is we’re really protecting by doing that. I think by the time I left the last place, I had thought, do I care enough about being in this field and doing this very specific job that I would stay in a place where this was happening? Would I rather just leave if I can’t find a job somewhere else? I think that’s one of the consequences—how many women leave instead of dealing with it.

The potential for retaliation in the form of down-girl moves such as silencing, punishing, deprivation of advancement, diminished career prospects—all of these were understood in advance by many of the women I interviewed. All of these function for so many women—those who have stories but who chose not to talk with me—as prolepsis; they are, in Leigh Gilmore’s words, “a threat that prevents women from testifying” (7). They are the ending we anticipate.12

Toward a Collective

In Down Girl, Manne explains that even a woman’s belief that her story should be heard is subject to the norms of patriarchy, that such a sense of entitlement is a masculine-coded good that women should not seek. In a chapter devoted to parsing what it means to claim victimhood, Manne writes that,

if you claim victimhood, more or less explicitly, chances are (a) you’re not automatically being given what you need, in terms of sympathy and redress for moral injuries; and (b) you’re claiming to be entitled to the same, in ways that will be more salient for those not deemed to be so entitled, historically, but rather obligated to ensure that others entitlements are satisfied. (230)

When it is a woman claiming such entitlement, “it may stand out not because she’s claiming more than her due but because we’re not used to women claiming their due in these contexts. Women are rather expected to provide an audience for dominant men’s victim narratives, providing moral care, listening, sympathy, and soothing” (231). After sharing the story of D’Arcee Neal, a disabled Black gay man whose distressing experience on an airplane elicited not sympathy but aggression from public commenters, Manne notes that “drawing attention to one’s moral injuries in a public forum does not seem an especially good way to attract sympathetic attention, as a subordinate group member” (236). But perhaps sympathetic attention is not the goal, she writes. Rather, following Regina Ricci, Manne argues that “drawing attention to the ways in which one has been wronged as a subordinate group member may sometimes be the best, or even the only viable, way to foster solidarity with other people in a similar position” (238-9). Manne writes, and I agree, based on my experience interviewing these thirty-nine women, that “there is also significant value in the social support itself, as well as the prospect of enhanced pattern recognition” (239). This is what I am hoping will happen here, with this project, and this is what many of my interview participants seemed to understand already. It is not easy to tell stories about being the victim of misogyny in a workplace culture that is, on the surface, committed to inclusion and social justice. Indeed, telling these stories in a context in which misogyny has to operate under the radar carries more risk because that telling threatens, always, to expose our own failure.  

We live with a cultural narrative about what it means to be a victim; one is understood as passive and weak rather than agentive and strong. But Manne offers another way of thinking about what women are doing when they share stories of victimhood; she writes that, “One may be able to expose the people who made one a victim as bullies and aggressors, even if this cannot be relied on to redirect the usual flow of sympathy, which tends—like heat—to rise up the social hierarchy” (248). In this context, to expose our peers as those who have made us victims, though, is, as I mentioned earlier, to admit to a collective failure, thus raising the stakes of speaking out.

And the stakes, as I’ve demonstrated here, are high. The stakes are more misogyny, and women’s narrative habitus tells them this. We know this ahead of time. As one interviewee told me, “It’s pretty clear that many people are not going to tell their stories because other people are telling them not to. I know that just from my experience. I’m sure it’s happening. I’ve been told not to talk over and over and over.” Paradoxically, we possess a narrative habitus that tells us that stories about misogyny in English departments are precarious at the same time that we know that such stories are as common as dirt. They’re everywhere. People just aren’t telling them in print. Because to tell them is to break the norm that tells us that we are meant to be giving care to others, not asking for care for ourselves. Interestingly, though the stories women told me in the summer of 2019 did not do the work of caring for men and are thus subject to misogyny by the lights of patriarchy, they did do the work of caring—for women. As one woman said, “I’m sure there’s someone else questioning, well, what does this mean and how does this work and am I wrong, am I crazy?” Sharing their stories does both: it demonstrates care for the self and care for others. In sharing their stories, women contributed to a collective from which other women will soon be able to draw strength.

Some of that strength undoubtedly will come from the vulnerability my interviewees show. To return, here at the end, to where I began, I want to remind readers that it takes strength to push past the internalized misogyny so many of us have found ourselves experiencing. One woman told me, “I feel like I am kind of slowly acquiescing to that shock collar. I no longer want to have ideas at meetings. I sit in meetings and I’m so quiet. I just try to barrel through them.” And another woman told me about how she finds herself gaslighting herself about the things she’s experienced even though she knows better: “Even now, speaking to somebody that I know completely understands where I’m coming from, I find myself changing the situation from, I got fucked over in a program that wasn’t ready to actually take care of me to, this is my fault because this is a situation I created.” Telling stories of misogyny in English departments is just the first step; the next step is for others to hear them and do something about them. Because as empowering as building a collective is, as one woman told me, “I do still have little moments of being scared.”

Endnotes

  1.  I want to be clear that, as a member of said academy and as a member of an English department, I am complicit in misogyny. I am working to become more aware of the ways I differentiate between good women and bad women based on the extent to which they conform to the norms of patriarchy. And I am becoming more aware of the ways I try to conform so as to avoid the punishments that are likely to follow. This work began in my own experiences of misogyny, but it doesn’t end there; it stretched to include and try to understand the experiences of others who have had similar experiences.
  2.  Participants in the project included both cis and trans women. The call for participants asked for people who identified as women and who had experienced misogyny in English departments.
  3. While I am using the new Carnegie classification system to designate the R-1 and R-2 Doctoral universities and the Baccalaureate colleges, I believe it’s important to maintain the designations of community colleges and HBCU, as identified by interview participants.
  4.  In analyzing the data for this article, I separated out the responses to this final question and examined them separately from the rest of the interview data to determine what, if any, patterns emerged. I then categorized them based on codes such as gossip, job guilt, retaliation, and storytelling.
  5. Twenty-two of thirty-nine women pointed to the powers of storytelling as the reason they wanted to share their stories with me and, by extension, you.
  6.  Eight of thirty-nine women pointed to their own status or place in the university as a reason for being willing to speak with me.
  7. Seven of thirty-nine women named knowing me or knowing of my work as a reason for feeling comfortable talking with me.
  8.  Six of thirty-nine women pointed to being labeled a gossip as a means of feeling silenced.
  9. Three of thirty-nine women anticipated being perceived as ungrateful for their jobs as a means of being silenced.
  10. Eight of thirty-nine women mentioned a fear of retaliation for sharing their stories with me.
  11. We also see this fear of retaliation in the silences of Presumed Incompetent. As Harris and Gonzalez write, “a significant number of women decided not to contribute to the anthology for fear of retaliation. They believed they would be penalized for airing their home institution’s dirty laundry in public, and they were not prepared to become pariahs” (11).
  12. One might wonder why, if participants knew ahead of time that their names would be kept confidential, they would be worried about retaliation. This is a rational question. Retaliation is not a rational fear. What I mean by this is that we have been conditioned by patriarchy to believe that if we violate a patriarchal norm, we will be punished. Though names are not attached to the stories women told in this case, such ingrained fear is not so easily assuaged. I am here to tell you that women were afraid of retaliation and I think that this suggests that patriarchy remains remarkably successful in keeping that fear alive in women despite assurances from a researcher. That women went ahead and told their stories is testament to their selflessness and care for other women.

Works Cited

  1. Ahmed, Sara. “Warnings.” Feminist Killjoys, 3 December, 2018.
  2. Elder, Cristyn L., and Bethany Davila, Ed. Defining, Locating, and Addressing Bullying in the WPA Workplace. Logan: Utah State UP, 2019.
  3. Ericsson, Patricia Freitag, Ed. Sexual Harassment and Cultural Change in Writing Studies. Fort Collins, CO: The WAC Clearinghouse, 2020.
  4. Frank, Arthur W. Letting Stories Breathe: A Socio-Narratology. Chicago: The University of Chicago Press, 2010.
  5. —. “Tricksters and Truth Tellers: Narrating Illness in an Age of Authenticity and Appropriation.” Literature and Medicine 28.2 (2009): 185-199.
  6. Gay, Roxane. Not That Bad: Dispatches from Rape Culture. New York: Harper Perennial, 2018.
  7. Gilmore, Leigh. Tainted Witness: Why We Doubt What Women Say About Their Lives. New York: Columbia UP, 2017.
  8. Graeber, David. “The Bully’s Pulpit: On the Elementary Structure of Domination.” The Baffler 28 (July 2015).
  9. Harris, Angela P, and Carmen G. Gonzalez. Presumed Incompetent: The Intersections of Race and Class for Women in Academia. Ed. Gabriella Gutierrez y Muhs, Yolanda Flores Niemann, Carmen G. Gonzalez, and Angela P. Harris. Boulder: University Press of Colorado, 2012. 1-14.
  10. Lusher, Katelyn. “Academic Spaces and Grad Student Harassment.” Composition Studies 46.2 (2018): 198-199.
  11. Manne, Kate. Down Girl: The Logic of Misogyny. New York: Oxford UP, 2018.
  12. Micciche, Laura. “From the Editor.” Composition Studies 46.2 (2018): 10-11.
  13. Penaluna, Regan. “Kate Manne: The Shock Collar That Is Misogyny.” Guernica 7 Feb. 2018.
  14. Robillard, Amy E. We Find Ourselves in Other People’s Stories: On Narrative Collapse and a Lifetime Search for Story. New York: Routledge, 2019.
  15. Scott, James C. Domination and the Arts of Resistance: Hidden Transcripts. New Haven: Yale UP, 1990.
  16. Sicari, Anna. “Centering the Conversation: Patriarchy, Academic Culture, and #MeToo.” Composition Studies 46.2 (2018): 200-202.
  17. Solnit, Rebecca. “A Short History of Silence.” The Mother of All Questions. Chicago: Haymarket, 2017: 17-66.
  18. Twale, Darla J. Understanding and Preventing Faculty-on-Faculty Bullying. New York: Routledge, 2017.
  19. Twale, Darla J., and Barbara M. De Luca, Ed. Faculty Incivility: The Rise of the Academic Bully Culture and What to Do About It. San Francisco: Jossey-Bass, 2008.

“On Display Eight Hours a Day”: Gendering and Racializing Clerical Work During the Early Cold War

Just Between Office Girls (JBOG), a chatty bi-monthly pamphlet for the clerical worker, promised loads of advice for women laboring in offices in the 1950s and 1960s. It warned young workers of the “green-eyed monster” of jealousy. It offered meal planning and finance tips for the figure conscious worker on a budget. There were also exercise moves, oodles of fashion advice, and the ever-present warning not to be “that girl” who gossiped or showed up late and hungover. These short, cartoon-illustrated pamphlets were certainly not the first professional advice manuals for women. Yet, they circulated during a remarkable reshaping of the American labor force and economy. While dominant narratives insist that in the wake of World War II, the return of GIs pushed women out of factory jobs, the reality was far more complex. In fact, many women stayed employed due to both economic necessity and choice (Kessler-Harris, Out to Work 286-7). Yet, scholars have tended to focus on women war workers in our narrative of women’s employment in the mid-twentieth century. Moreover, the focus on large labor unions, in part because they left historic records, has also skewed the sample of workers under historians’ purview (see, e.g. Cobble, Dishing; Flexner; Foner; Gabin; Kessler-Harris).

Clerical work is one of the most gender-segregated industries of all and has been an archetypal female job for almost a century (England and Boyer 307). Discourses surrounding clerical work have sedimented over the course of the twentieth century and circulate archetypes of “office wives” or “sexy secretaries.” To that end, clerical work provides an often-overlooked arena for exploring the rhetorical lives of women workers in the United States during the early Cold War. As the U.S. reverted to a peacetime economy and women negotiated increasing pressure to return home to mother, I ask, in line with Sarah Hallenbeck and Michelle Smith, how was women’s relationship to work framed? 

To answer that question, this essay explores the rhetorical processes that gender and racialize work. I analyze “work-related rhetorics” of socialization in the form of training manuals, which introduce workers to effective ways of doing their jobs and navigating their workplaces. Socialization discourses shape workers’ attitudes and perceptions of how to operate in organizational cultures (van Maanen and Schein 2). As Hallenbeck and Smith note, work training is an important element in women’s rhetorical lives (206). They urge rhetoricians to move beyond looking at how women develop agency in the workplace to identify themes in how gender and work are continually co-constructed (202). Building on their insights, then, I do not assume that clerical work is “women’s work,” but instead that it, like all work, is “historically situated, rhetorically constructed, [and] materially contingent” (Hallenbeck and Smith 201; see also Gold and Enoch). Scholars have identified several topoi that serve as rhetorical mechanisms for gendering work. As Jessica Enoch notes, constructions of place can accomplish this. The public, she explains, often genders professions by bringing them closer or farther away from the space of the home and from specific types of domestic work (184; see also Jack 286). In addition, time is a rhetorical practice that genders work, stipulating when and for how long tasks can be performed (Jack 286-288). Hallenbeck and Smith identify duty, education, and technology as recurring threads in the gendering of work (203). Yet, these topoi do not adequately explain clerical work during the Cold War. 

In this essay, I explore the disciplining of female clerical workers in Just Between Office Girls between the mid-1950s and early 1970s. I identify constitutive rhetoric, a care work frame, and embodiment as rhetorical processes that constructed clerical work in this historical moment. All three of these rhetorics were filtered through the gendered and racialized geopolitics of the Cold War and the civil rights movement. Through consistent messaging that feminized clerical work, the pamphlets constituted a relatively passive labor force of white women disinclined to organize or protest and primed to consume. These messages served U.S. political interests during the Cold War by figuring white women as agents of racial capitalism. I offer this analysis with the goal of moving beyond understanding how labor organizers use rhetoric to reshape working conditions to exploring how rhetoric positions labor itself within hierarchies of social value. 

This case also identifies the performance of work and its rhetorical representation as a geopolitical struggle over citizenship, consumption, gender, and labor organizing during the Cold War. Just Between Office Girls branded clerical work as a safe, middle-class option for young, white women seeking income for consumption while waiting to marry. As they became interpellated into racial capitalism, white women were simultaneously subjugated according to gender and agents of white supremacy. By accepting their dictated role as white female consumer/workers, they may have perpetuated the exclusion of women of color from the workplace. Framing clerical work as safe and middle-class allowed writers to trumpet the progress of (white) women, encourage them to pursue appropriate feminine interests (fashion and beauty) while protecting the office as a sphere for masculine risk and innovation, key Cold War battles. Paradoxically, then, the pamphlets served to make women at home in the office.

Just Between Office Girls represents one of a number of bi-monthly publications that circulated to offices across the country. Published by the Bureau of Business Practice, a renaming of the National Foreman’s Institute, this publishing company produced training manuals for industrial supervision before expanding its offerings to clerical work (“Finding Aid”). Throughout its long history, the Bureau of Business Practice’s clerical publications included the Better Secretaries series and Just Between Office Girls. The publication archive, held at the University of Maryland’s Special Collections, does not include circulation or print-run data. Nonetheless, the collection’s holdings illustrate the shifting nature of clerical work. For instance, Just Between Office Girls, which ended its print run in 1973, became the Office Guide for Working Women, a similar pamphlet, published from 1973 through 1976. The Office Guide for Working Women morphed into the Office Guide in 1976 and was published until around 1994. The Creative Secretary’s Letter began publication in 1992 and lasted at least until 1999. The names of these guides provide one clue as to the changing nature and perceptions of the clerical workforce, but also identify an industry-leader in clerical publications and a meaningful source for rhetorical analysis. As the pamphlets have not been digitized, I spent six days in special collections sifting through print copies. I comprehensively looked through each file in the Bureau of Business Practice archive containing clerical work pamphlets from 1958 to 1999, assuming that examining the whole run would better allow me to see patterns and changes over time in structure, tone, and general rhetorical strategies. As I skimmed, I took notes and photographs of articles that particularly described the duties of clerical work and outlined discipline for failing to perform them effectively. I then combed over my photographs and identified themes in how the pamphlets portrayed workers’ lifestyles, their work, and the office itself. I eventually consolidated my themes into the three primary strategies laid out here.

From here, I next explore the changing landscape of work during the early Cold War and its attendant geopolitical pressures. I then analyze the publications. I identify three themes that I take in turn: constituting a collective identity, framing work as care, and embodying femininity. The conclusion explores the implications for discourses of work and labor organizing.

Working Women and Washing Machines

Dominant cultural discourses socialize workers alongside training manuals. And these discourses have long associated clerical work with women. Even though what “women’s work” means has changed throughout history, that clerical work is women’s work was a stable and enduring idea throughout the twentieth century (England and Boyer 307). As organizations grew more complex after the Civil War, the need for clerical workers exploded (England and Boyer 311). Being able to pay women workers less was a bonus. The opening of educational opportunities to women ensured that the feminization of this work was largely completed by 1930 (Davies 5, 51). Compared to other women joining the waged labor force at the turn of the twentieth century, clerical workers were more likely to be white and native-born (England and Boyer 312; Davies 74), a demographic reality that fed the perception of clerical work as a suitable occupation before marriage. In fact, many argued that clerical work was effective training for a woman’s duties as a wife and mother (Davies 81; England and Boyer 313). As a result, clerical work’s link to respectable femininity solidified. Of course, the respectability of this labor also racialized it as white.

While Rosie the Riveter emerged as the archetype of women at work during World War II, clerical work could also be a patriotic calling. Public service posters encouraged women to be stenographers and file clerks in supporting the war effort (England and Boyer 318). Women workers were nothing new, and in fact 75 percent of women workers had labored for wages before the war began (Kessler-Harris, Out to Work 276). WWII merely continued the trajectory of women entering the workforce. Of course, as women flooded into factories and offices, their acceptance as war workers depended upon the absence of men. Wartime did not undermine the idea of separate spheres for women’s and men’s work. Instead, men’s work and women’s traits momentarily aligned. Donning their overalls and tying up their hair in scarves, women poured into factories, being told that if they could bake cakes, they could load shells into bombers. By revaluing the alleged delicacy of the female body, wartime industry put their nimble fingers to work (Jack 290-1). Wartime propaganda almost exclusively targeted white women. When Black women were encouraged to serve the war effort, it was in laundry, cafeterias, and as domestic workers. Even during the war, then, Black women “were supposed to form a behind-the-scenes cadre of support workers for gainfully employed white wives” (Jones 237). This rhetorical maneuvering on the part of wartime employers, however, combined with the lack of attention to women’s issues on the part of newly powerful labor unions, allowed notions of the female worker/citizen to be easily eclipsed after the war. 

The idea that women willingly left wartime positions to return home is an oversimplification of a variety of historical forces, including union opposition to female work along with compelling economic need to stay in the workforce. The number of American women in the paid labor force did drop by about 2 million from 1944 to 1946, but it never again sank to prewar levels (Foner 395). While some women voluntarily left wartime positions, quit rates were highest in the lowest-paid jobs. Women were more frequently laid off or forced out of jobs where they had made the biggest gains—heavy industry (Kessler-Harris, Out to Work 286-7). The war did not change the traditional division of labor by race, and tactics used to force white women out of the workforce were levied even harder against Black women (Jones 253-6). Moreover, public sentiment did not support women staying in the workplace, and less than one-third of women interviewed thought their sex should be treated equally with men when applying for jobs (Kessler-Harris, Out to Work 298-9).  

Despite this, the 1950s saw more women entering the workforce and more of them opting to work full time. This was in part due to the changing social landscape. Americans married younger, stayed together longer, and had more children than their European counterparts (May 3). As new, white families flooded into the suburbs, consumer aspirations climbed in the form of appliances, cars, and even saving for children’s college. Keeping up with the Joneses required many women to work, and women were almost thirty percent of the labor force in 1950 and 35 percent of it by 1965 (Kessler-Harris, Out to Work 301). Paradoxically, in this landscape, employment for married women was discouraged, but female consumption was hailed. As a result, as historian Elaine Tyler May writes, “It was unfortunate if a wife had to hold a job, on the other hand, it was considered far worse if the family was unable to purchase what were believed to be necessities for the home” (159). Women, then, went to work so that they could fulfill their role as consumers. The incessant promotion of capitalism undergirded what historian Lizabeth Cohen calls a “consumers’ republic,” “an economy, culture, and politics built around the promises of mass consumption” (7). Thus, if women had to work, clerical work was attractive as an accepted female role despite far lower salaries than in wartime heavy industry (England and Boyer 322). By 1960s, one-third of all wage-earning women worked in the clerical field (Kessler-Harris, Out to Work 303). Race imbricated gender in work opportunity, of course. Black women had always been seen as working bodies, so there was no ambivalence greeting their workforce participation. If white women moved into clerical fields, in the 1950s and 1960s, Black women worked in institutional or household service. In fact, by 1950, sixty percent of Black working women were in service roles such as cleaning (Jones 234-5). It would take the slow implementation and enforcement of Title VII of the 1964 Civil Rights Act for Black women to start moving into clerical fields (Jones 301-2). 

Despite the move into what could be considered more socially sanctioned roles, backlash accompanied white women into the office. Ferdinand Lundberg and Marynia F. Farnham published Modern Woman: The Lost Sex, in response to their concerns about the postwar labor market and shifting gender norms. Working outside of the home, they insisted, was a call from “masculine strivings” (235). Indeed, “the more importance outside work assumes, the more are the masculine components of women’s nature enhanced and encouraged” (235). Framing femininity as a moral and familial obligation, Lundberg and Farnham’s arguments, while not universally supported, circulated broadly through the public sphere, earning refutation in Betty Friedan’s 1963 Feminine Mystique

Anxieties about women at work were significant not only to trade unions and lonely husbands, though. Gender was a weapon in the Cold War, and by the early 1950s, the United States had slipped seamlessly into battle with the Soviet Union. Propaganda extolled the American housewife in opposition to the Soviet working woman. Capitalism was all the more desirable because it gave white women time and commodities to pursue fulfillment as mothers and wives. Communism allegedly erased femininity, enslaving men and women equally to the Soviet state. Foreign correspondents proposed answers to the question “Why Russian Women Work like Men,” and described Russian women as “stolid” and “dowdy,” laboring as engineers, construction workers, and bus drivers because there were not enough Russian men to fill these jobs (Samuels 22). 

The Cold War struggle over the role of women even reached the highest levels. When then-vice president Richard Nixon traveled to Moscow in 1959 to visit the American National Exhibition, he touted not American technologies of war, but American technologies of domesticity. In “the Kitchen Debate,” Nixon emphasized how capitalism enabled the United States to ease American housewives’ burdens. Soviet Premier Nikita Khrushchev snapped in reply, “We do not have the capitalist attitude toward women” (qtd. in May 21). Consumer choices, most often exercised by white women keeping house, became proxy for political freedoms championed by the American government. Without access to the booming suburbs and new shopping centers, however, Black Americans’ consumer choices were severely curtailed (Cohen 406-8).

The Cold War had a mixed impact on Black women. Anti-communism decimated the most progressive labor unions, including ones that had the best records on gender and racial equality (Jones 264). At the same time, racial prejudice and segregation in the Jim Crow South was a weak point in U.S. Cold War posturing, given that the Soviet Union was seen as a place of racial equality. As historian Mary Dudziak shows, the need to appear to be making progress on civil rights opened limited avenues for Black integration in the United States. Transnationally, the United States expanded its military presence across Asia in the name of promoting democracy and preventing communism’s spread. As Denise Cruz, Grace M. Cho, and Lisa Yoneyama explain, these imperialist projects had direct impacts on women of color across the globe. Thus, the centering of white femininity in Just Between Office Girls supported U.S. aims for global security and racial capitalism. While JBOG primarily centered the U.S.-Soviet conflict and a binary view of race, these ideas had broad, transnational resonance. 

In sum, then, the combination of exhortations to consume coexisted with praise for traditional gender roles. Economic pressure, however, sent women to work or provided strong incentive for them to remain in the workforce after the war. Thus, deep, gendered ambivalence greeted white women workers in the 1940s and 1950s alongside racialized discrimination that left Black women with scant employment opportunities. How did these gendered and racialized pressures frame the discussion of work itself? The next section begins an analysis of the Bureau of Business Practice pamphlets. 

Office Girls Unite: Constituting Collective Identities

Who was the “office girl”? Just Between Office Girls constituted her as young, white, unmarried, and defined in relation to the men around her. The pamphlets, then, used constitutive rhetoric to co-construct gender, race, and work. In Maurice Charland’s original iteration of the theory, constitutive rhetoric is the tool by which audiences come into being. Constitutive rhetoric paradoxically creates an audience and endows it with certain characteristics while simultaneously assuming such an audience already exists to be addressed (Charland 137). JBOG drew working women into this collectivity by homogenizing their identities while at the same time offering them entry to the Cold War consumers’ republic. 

Primarily, the pamphlets address working women as “girls,” as emphasized in the series title. Moreover, the address “office girls” identifies the audience with their work. It literally places them in their workplace. This address suffuses the pamphlets. Rarely are workers referred to as “women” or even “young women.” This rhetorical choice built the pamphlets’ overall chatty tone. More importantly, though, it sidestepped the controversial question surrounding whether married women should work. In referring to the audience as “girls,” the implication was that clerical workers were young women working until marriage compelled them to stop. As we have seen, society sanctioned unmarried women workers far more than married women or mothers in the workforce, especially in the 1950s. The term also had racial implications, emphasizing the whiteness of the intended audience. While white women may have seen the address as an attempt to build a casual community of young workers, for Black women, the term may have echoed language from the centuries of chattel slavery which indicated that Black women did not deserve being called “miss” and were too servile to be adult (Green).

The pamphlets also created this young audience of pre-marriage women and thus, acceptable workers, by crafting a chatty tone. The title constitutes the authors as members of the workers’ peer group, but perhaps with more experience. “Just between office girls” implied co-workers swapping tips among themselves. Moreover, most articles were written informally in the second person, addressed to “you.” “In a quandary about your fall and winter wardrobe?” asked a 1958 article. “Are you wondering whether you can buy anything without having it go out of style ten minutes after you walk out of the store? We don’t blame you” (“Let Sanity Follow Sack”). Such a tone built familiarity and good will between the reader and writer and presented the tips as an older sister looking out for her younger sister’s well-being. Likewise, advice about on time arrivals and general respect for others indicated that the writers believed that most of the women in their audience were beginning their first office jobs. A reliance on anecdotes, most obviously made up, also supported the chatty tone, as did the perpetuation of archetypes as discipline to office etiquette. Issues from the 1950s, for instance, included boxes entitled “I’m the gal” and then provided some “what not to dos.” “I’m the gal who really gets around,” proclaimed one example. “My phone rings all day long, and everyone in the office knows they’re calls for dates…And every morning I let ‘em all know what a big time I had the night before.” Not only did this perpetuate middle-class standards of sexual propriety; it also created a separate work sphere to which women had to be socialized to not let their personal lives interfere.

Other cues in the stories supported the idea that this group of women was composed of pre-marriage workers. One article entitled “Memo: from the Boss” explicitly described Anne, who was leaving her job to be married. In the short story, her boss gave her a memo thanking her for her hard work and diligence throughout the years. “It was, she tells us, the best farewell present he could have given her.” Sanctioning the behavior of leaving work to be married, the story also undermined Anne’s identity as a professional by suggesting that appreciation was effective compensation for years of hard work. 

Another characteristic of the working girl, as per JBOG, was her role as a consumer. Again, because she was largely figured as young and unmarried, she was presumed to have at least modest income to spend. “We’re being wooed!” declared the August 10, 1959, issue. “Downtown stores no longer assume that women customers are necessarily full-time housekeepers. They know that many of them toil in nearby offices and factories, accounting for a great deal of shopping during lunch hours and after work. Accordingly, competition for the Office Girl dollar is brisk!” (“We’re Being Wooed”). JBOG was one avenue for women to learn about places to spend or invest their hard-earned dollars. Articles highlighted beauty and diet trends, recommended books on self-improvement, and provided decorating tips. While JBOG did not feature conventional advertisements, pamphlets did occasionally highlight new products. “If your [legs] are in need of a shape-up, here’s a new fun way to exercise them. Wear Scholl Exercise Sandals. All you have to do is start walking. They do all the work,” a 1969 article explained. It then detailed how these new sandals worked the legs and could be personalized (“A Sandal that Works While you Play”). JBOG assumed working women were naturally interested in fashion and beauty products. The admonishments to consume beauty products sometimes explicitly appeared amidst Cold War geopolitics. A 1960 article entitled “What, no Borsch Bath?” extolled “Thank heavens for the corner drugstore! Without it, we might have to fall back on the beauty treatments suggested by a commentator on a Moscow home hour radio broadcast. He advised listeners to banish dry hair by dousing it with sour milk, to banish greasy skin by slapping on a mixture of grated cucumber and vodka.” Articles like this subtly nudged single women to consume not just as part of their office duties, but also their duties as American citizens. The “corner drugstore” was a celebration of the choice of consumer products available to women in the capitalist United States. But this identity as consumer also racialized the office girl as white by assuming access to a bevy of products and childlessness as she consumed to fulfill her own desires. 

It was not until the mid 1960s that married women appeared as office girls. A March 15, 1965, article entitled “Memo from a Working Wife,” started the shift to seeing “married working girls” as a staple of offices. In fact, as the article pointed out, over half of the female labor force was married. The article provided advice for balancing the responsibilities of housekeeping, childcare, and waged labor. Expecting male resistance was one of the article’s points. “Men in general still feel woman’s place is in the home. We’ve got to accept this, and not be angered by their frequent failure to take our ‘careers’ seriously. Be glad they let us work.” Articles like this naturalized male resistance and trivialized women’s career aspirations with quotation marks. As the 1960s progressed, more articles appeared with tips about balancing child (and husband) care with a full-time job, but they were relatively rare, indicating a continued constitution of clerical workers as young and unmarried, an image that stabilized feminine identity while celebrating consumerism.  

JBOG also assumed that its audience was white, an assumption largely borne out by demographic data. Because clerical workers were often the faces of organizations, deep-seated racism prevented women of color from being hired until after the Civil Rights Act, and they did not approach parity with white women in offices until the 1970s (England and Boyer 326; Jones 302). Race or diversity are not mentioned until 1970, when an article entitled “Foot-in-Mouth Disease” appeared with the goal of helping working women be more tactful when “communicating with Negroes.” Diversity took backseat to efficiency and pleasantness when training office workers. Only when being able to communicate across diversity became an important office skill did it warrant inclusion. Of course, assuming office workers would need training in communicating this way also shores up the idea that these women were imagined white. Constituting a white audience allowed JBOG to bypass uncomfortable issues of workplace discrimination while using labor as an avenue for consumerism. Houses in the suburbs and consumption of goods were largely not open to Black Americans, and in the early 1950s, far more Black women were working as domestic servants than in offices. Comfortable, consuming, and glamorous women were far more effective in fighting the Cold War than meaningful conversations about race relations (see Dudziak).   

All in all, JBOG encouraged women to be proud of their collective identity as clerical workers and as women. Pamphlets frequently celebrated women’s accomplishments and encouraged working women to be proud of the general progress that their sex had made, admonishments that would have been far more credible for a white audience. The December 10, 1958, issue crowed, “How times have changed! Forty years ago, American women were not allowed to vote…If you don’t think women have come a long way, just take a look at a few facts for 1958. Women now have the say-so in spending 80% of all the family income. They are the beneficiaries of 80% of all trust funds. They own 70% of all the voting stock in corporations” (“It’s a Woman’s World”). While this focus on the economic reinforced women’s roles as consumers, the tone made clear that a generic sense of progress was worthy of collective celebration. The communal celebration would have been far more compelling to white women than to Black women, as many Black women could not say in 1958 that they could easily cast ballots. 

Taken together, the construction of the working woman in these pamphlets was overwhelmingly white, single, young, and inexperienced. As Michelle Smith notes, work-related rhetoric often seeks continuity—to make work not contradict femininity or marriage (187). So, too, did JBOG stabilize a female identity that made work continuous with feminine consumption patterns and with the general narrative of white, female domesticity that the United States used as a weapon in the Cold War. These workers were laboring until marriage and taking pleasure in the consumer goods U.S. capitalism made available to them. 

“The Care and Feeding of Bosses”: Performing Clerical Duties

So, what was a working woman to do? Being an effective secretary entailed building a host of skills. JBOG framed many of these as care work and emotional labor—the kinds of work that women were assumed to want to do naturally. Much as educational leaders regendered nineteenth-century schools into places for female teachers to nurture students instead of for male disciplinarians to mete out punishment (Enoch 52), so too did JBOG domesticate the work clerical workers did. Yet, pamphlets encouraged clerical workers to do invisible and uncompensated labor and did not recommend that they seek appropriate payment for it.

JBOG shared tips for typing, filing, writing business correspondence, and phone etiquette. Each issue had grammar challenges and vocabulary building quizzes to sharpen these skills. Yet, far more column ink was dedicated to interpersonal issues in the office. Indeed, dealing with the boss was one area where clerical workers needed to marshal their caring energies. In encouraging office workers to approach the boss with a gentle hand, they actively curried favor toward him (and it was always a him). Articles asked office workers to recognize that “You two have so much in common, you and the old so-and-so.” This 1958 cover article told a story of a secretary getting scolded for misspelling a word and feeling “hurt, anger, and self-pity” while the boss retreated to his office feeling badly for speaking so harshly (“You and the Old So-and-So”). Bosses appeared as sensitive and needing care from clerical workers. One short 1959 article entitled “Care and Feeding of Bosses Department,” provided tips that included not bringing up problems at the very beginning or end of the workday and attempting to solve problems before taking them to the boss. Thus, even in their most creative and valuable roles, clerical workers, as per this framing, performed care work. Women catered to the needs of male authority figures. 

Yet, this care work was professionalized in an extreme fashion. No office worker could ever perfect her role because the job entailed giving one’s all and going above and beyond. Part of this gendered advice included trying to anticipate the boss’s every need. The way JBOG talked about this element of clerical work sounded like housework. “Do some little extra jobs, and you’ll be extra valuable,” a March 15, 1964, article advised. It recommended airing out the boss’s office, dusting, straightening his desk, sharpening his pencils, and checking to see if his plants needed watering. “To do all this, you should beat your boss to work—which he’ll also appreciate” (“An Extra Touch”). Once again, appreciation was the compensation for extra labor, undoubtedly not spelled out in any official job description. JBOG assumed that working women would naturally find joy in doing this care work and see the boss’s appreciation as compensation enough. 

Caring could be taken too far if it slipped into flirting. As one reader wrote to the “What Would You Do?” column answering a letter about attracting “office wolves,” “From the cradle, the female is taught how to attract the male. In the office, this urge must be formed into a congenial and helpful attitude of service.” The reader then went on to encourage the advice seeker to make sure clothes were “well fitting but not too tight or short” and to avoid “‘flirty’ eyes or ‘suggestive’ inflections in voice.” Here, then, allegedly natural feminine tendencies toward flirting were channeled into gendered care work in the office and strictly disciplined before they became sexual. Fulfilling the office wife stereotype required creating an atmosphere of support and help. Thus, femininity had to be tamed to effectively dwell in the office. While sexual harassment of clerical workers was a significant problem and one that prompted some of the earliest organization attempts (Segrave), Black and white women would have experienced the disciplining of their sexuality in very different ways given the hypersexualization of Black women (Collins).

The duties of a clerical worker also required emotional labor that was deeply gendered. For instance, JBOG identified them as responsible for the overall emotional tone of the office. In the June 10, 1959, issue, readers met Sally who often felt like “an unappreciated slave.” Yet, the article admonished that “She isn’t aware of what her buoyant ‘good morning’ does to others, and how her warm smile gives a lift to even the biggest sourpuss.” “She’s Controller of the Office Atmosphere,” the article concluded, in capital letters. Another article, “The Great Stone Face,” admonished women to smile. “Too bad she doesn’t realize what a smile could mean to those around her…and to her own well-being. There’s nothing that takes so little effort, and pays off so well.” Thus, working women needed to perform gendered care work to lift the spirits of the office, regardless of their internal feelings. 

Emotional labor also became an area for discipline. When women acted too much like the boss, they undermined the emotional tone the office needed. While stories often extolled women’s value to their bosses and to the office, they were also continually reminded that they were not the boss and that their power was limited. Pamphlets emphasized that humility and feminine sweetness were office girls’ most valuable skills. One story, in the August 10, 1958, issue told the story of Gwen, who worked for Mr. Howard. When a print job came back messy Mr. Howard told her to handle it. After storming over to the print office and demanding a re-do, Gwen got her comeuppance. “Listen, kid,” the printer said, “even if I had goofed completely—that’s no way to tell me. You may work for Howard, but you’re not Howard. So don’t go around giving orders like a big shot. You’ll just make people mad, and what’s the point when you can get things done faster by being your own sweet self?” he asked. Gwen smiled through her tears and admitted that the printer was right. The story was aptly named “Embarrassment: It’s the price we pay for some lessons.”

Another facet of emotional labor that the working woman was to master was charm and sophistication. She was, as JBOG made clear, expected to be charming and sophisticated, but not too sophisticated, which might threaten the men. The general charm of the office girl required knowledge of current events. A December 15, 1963, article entitled “Are you a Sophisticate?” recommended reading a good newspaper regularly, reading a weekly news magazine, reading at minimum two books a month, looking at the world around one, and listening sharply for new ideas. “You’ll become a person others want to know better,” it emphasized. Working women were also expected to be “in the know” about the companies for which they worked, including what product or service was their biggest seller and the names of top officers. Thus, effectively performing charm and sophistication required resource expenditure to subscribe to newspapers and magazines and time outside of work to read them. Intangible and ephemeral factors like charm, however, could also provide an excuse for racial discrimination (Jones 304). 

The emotional labor of office work did not just involve caring for men and doing continual domestic work. It also required controlling one’s attitude toward the job, which could be monotonous. In a 1961 front-page article, JBOG introduced Alfred Lunt and Lynn Fontanne, the husband-and-wife theater team. When asked “if they didn’t get bored during their long-run plays,” they instead said that they were never quite satisfied and continually tried to improve. “Monotony, then, has no place in their scheme of things. They say the same lines, move about the stage pretty much as they did the night before. But they don’t see a dreary sameness to their job” (“Another Day”). The implication was clear: working women were to see their jobs as opportunities for perfection. The analogical reasoning—comparing clerical work to acting—emphasized that performance was a duty. Many other articles admonished women not to be in too much of a rush to advance their careers. “Prove that you can do your present job as well as it can possibly be done, blindfolded and with one hand tied behind you. With efficiency, energy, and a pleasant attitude,” advised one article (“Good Luck–It’s a Giant Step”). Thus, rather than encourage capable women to push their boundaries, JBOG counseled patience, complacency, and a positive attitude. 

The power of a positive attitude was a common theme, encouraging women to wholeheartedly throw themselves into their work. “The Five O’clock Girls” were a foil for discipline and emphasized the importance of going above and beyond. “They’re the girls who leave at the stroke of five—and until then stay busy looking for an excuse not to work” (“The “Five O’clock Girls”). “So many girls try to do the minimum amount of work necessary to keep a job. They seem to set a goal that says ‘This is the amount of work I’m doing for the amount of money I’m getting paid.’ And they don’t do an iota more. In fact, sometimes it seems they spend more time and energy planning how to get out of work…than would have been necessary to have actually done the job,” bemoaned a January 1968 issue (“‘Don’t Work Too Hard…’”). A 1968 column advised women to look for the possibilities in their current job. “You probably don’t hate your job, but you may have lost interest. If this is your problem, why not do something about it?” It then advised perfecting the tasks, diving into the affairs of the firm, and even being nicer to co-workers so more stimulating interactions would occur at the office (“Bored?”). Thus, JBOG made clear that being a clerical worker required initiative and hard work. It required a drive to perfect small tasks without seeing them as monotonous. But such articles also fed the idea that work was for women without kids and family obligations because they should be staying late and coming in early. Indeed, the chatty tone hid the fact this advice asked women to do extra work for which they were likely not compensated. 

There was a fine line between taking initiative and aggression, as a November 1970 issue noted. Comparing clerical work to being pushy at a dance, the article concluded, “Guess which girl is going to get ahead faster. The girl who knows the difference between being enterprising and being aggressive, naturally” (“Initiative vs. Aggression”). Once again using argument by analogy, JBOG situated the duties of office work well within a feminine realm of experience. Thus, as always, feminine traits were to be on display in the office. Anticipating the needs of the boss and going above and beyond one’s stated job duties still required a light, feminine touch.

In sum, then, the duties of the clerical worker were clearly spelled out in JBOG. She was to master filing, typing, have a pleasant phone voice, and generally perform care work in the office. One of her main duties was exhausting emotional labor: she was to keep the office mood upbeat and overcome her own boredom. The office guides also emphasized the need to take initiative, anticipate needs, and always perfect one’s work. This counsel disciplined clerical workers to accept their roles without pushing for raises and promotions and to know their place as valuable, but circumscribed, employees. In its description of the duties, JBOG gendered clerical work as deeply feminine, often through analogical reasoning. It assumed that care and domestic work would be naturally appealing to women who would do it with a sense of pride instead of a desire for compensation. The next section considers embodiment in clerical work.

What Not to Wear to Work: Femininity and Fashion

The office pamphlets were unequivocal on the role of fashion in the office. Utilizing what Risa Applegarth calls “embodied epideictic,” the manuals codified the labor of femininity as another uncompensated component of clerical work. Embodied epideictic refers to “textual depictions of embodied behavior that invite or articulate an attitude of praise or blame” (Applegarth 130).  So often did JBOG provide diet advice, fashion tips, and beauty tutorials that these became parts of the job. It is also clear that JBOG operated from a racialized standard of beauty, prizing thinness, modest yet fashionable dress, and “natural” makeup.

JBOG framed a neat and pleasant office wardrobe as both an obligation and a transaction. It was something the office girl owed to her boss. “Your boss supplies you with a typewriter, files, and office machines. But there’s one important piece of office equipment he expects you to supply in return—an efficient, well-balanced office wardrobe,” noted one 1964 column, framing the wardrobe as an exchange between the boss and clerical worker (“It’s Your Money: Dress for the Job”). Clothes were equipment for doing the job effectively—as important as typewriters, this analogy averred. Indeed, JBOG often relied on comparisons to make feminine habits seem like common-sense parts of the job.

Despite the fact that wardrobing was an essential facet of the job, JBOG emphasized that an office wardrobe need not be expensive. As a result, JBOG accepted the low pay of clerical work and instead of encouraging women to ask for raises, it taught them to economize and bargain hunt. Even stories that emphasized the significance of fashion and being well dressed took pains to note that fashion sense was more a matter of taste than money. “Far more credit is due the woman who, with a limited clothes allowance, always creates the impression that she is well-dressed. Her appearance speaks for her own good taste, her own knowledge of value, and her own sense of what to wear and when to wear it,” proclaimed a cover article on the October 10, 1958, issue (“On Being Well-Dressed”). This reminded women that being well-dressed was a duty, insinuated taste to be an innate feminine characteristic, and prevented women from complaining that their meager salaries inhibited their ability to be fashionable. A 1960 article featuring Sally, “the perfect office girl,” described her as someone who “doesn’t spend much on clothes, but she’s always neat and dresses in good taste. The gentleness and kindness that shine from her eyes give her a beauty that’s rare these days” (“The Perfect Office Girl”). Other articles advised women to buy a few expensive basics and then provided details on what could be picked up at “bargain basements” without looking too cheap (“It’s Your Money: Dress for the Job”). Fashion sense even became proxy for striving and effectiveness. One 1960 article advised “the girls who wear mid or high heels are usually the ones who want to improve and do a little better job each day. The girls who wear flats are usually the ones who don’t care—about their job or their appearance” (“Get off the Ground”). The epideictic messages were clear—neat, fashionable women deserved praise. 

JBOG also served up fashionable blame. It was rife with stories of working women who had been fired for appearing sloppy at work. One article from 1960 told of a worker who was a whiz at filing and efficient at work but was soon let go by her firm. The boss explained, “when she came for her interview, she was wearing a simple office dress. That was the first and last time I saw her look like a lady. From her first day on the job to the day I fired her, she wore sloppy sweaters and skirts and loafers, or shirts and skirts—not always clean—and a couple of times she came in wearing socks.” This boss noted that the secretaries in his office were “on display for clients and other visitors” (“Hired…and fired”). Articles like these echoed the idea that there was something ephemeral about a perfect clerical worker, and if sloppy dress could get one dismissed from a job, a snappy wardrobe became a duty like filing and typing. In fact, in this case, it was more important than being good at clerical tasks. The wardrobe also had to be appropriately feminine because, as the boss in this story emphasized, he needed the working woman to “look like a lady.” Thus, appropriately embodied clerical work behaviors were innately feminine. 

Illustrations in JBOG supported these themes. The “I’m the gal…” boxes from the 1950s included images of women putting on makeup at their desk or appearing sloppy, with socks falling down their legs or wrinkled skirts. While most articles did not include pictures, each pamphlet had at least one cartoon. When shown in their daily duties in these cartoons, secretaries wore blouses, knee-length pencil skirts, and heels. They always had white skin and fashionable, bobbed or curled hair. When cartoons poked fun at secretaries and presented them as clearly unqualified, dress often paralleled cartoon text. Unqualified secretaries showed up in cartoons at personnel desks in low-cut dresses and flashy jackets, as in an October 30, 1962, issue.

Alongside the idea that taste was an innate feminine trait came hints that pursuing appropriate office fashion and femininity was, in fact, work. It required self-reflection and analysis. For instance, one article advised women to “Be yourself. But don’t be ridiculous.” Not being ridiculous, it seems, required that office women “analyze your own face and body type. Then look the new styles over and choose those that do the most for you.” “You’re not Jackie Kennedy [or] Liz Taylor,” this 1963 article admonished (“Two’s a Crowd”). The office guides emphasized that being a good secretary was not just about innate beauty “No woman is looking as well as she could unless she’s well groomed,” an article called “Are you Making the Most of What You’ve Got?” explained. One 1966 article entitled “Plain Jane—or Lazy Jane,” noted that “We owe it to ourselves and to those around us to develop whatever attributes we have, and to make the most of them.” In short, consciously or not, the office guides encouraged women to do uncompensated labor in striving to be on trend with fashion and beauty but still office appropriate. And in hinting that these behaviors were labor, JBOG made them an area for discipline and possible dismissal. 

JBOG also took an epideictic approach to specific trends. The popularity of miniskirts in the 1960s prompted many columns warning women away from the style and urging them to select more timeless fashions instead (“Short Skirts Present Tall Problems”). A 1966 issue even told of working women in New York City who refused to sit down on the subway because their skirts were so short, they invited unwanted leers (“Skirting the Issue”). The pantsuit appeared in 1964, wherein it was roundly dismissed as “belong[ing] in the country—miles away from an office” (“Paris in the Office”). By 1970, many personnel directors had given their clerical workers permission to wear them as long as they took the same care they did with dresses (“The Midi”). “Before you decide the pantsuit is for you take a good look in a full-length mirror. Be sure you have the shape to wear pants to the office,” recommended another article (“More on Pantsuits”). Thus, as trends evolved, the message of JBOG stayed the same: the working woman must assess her strengths and select a feminine outfit that accentuated them appropriately. She must always embody tasteful femininity. 

As a side effect of the focus on femininity, JBOG naturalized difference between men and women. Articles continually reminded women that they were not men and suffered from many weaknesses. The January 10, 1960, issue told women that they were absent from work twice as often as men. After listing the various causes, the article then detailed how to beat the most common culprits. Feminine gossiping was often cause for discipline as a number of articles reminded women to use caution when disclosing information. A 1962 article entitled “What Men Expect,” noted that “women, more than men, permit clashing temperaments and personalities to create unpleasant situations completely out of proportion to reality; situations which demand solutions from some poor, bedeviled male boss. Women also have an ugly habit of worming confidences out of one another and then spreading malicious gossip.” The January 25, 1960, issue, for instance, noted “The wise girl keeps her mouth shut about other people’s business” (“What Not to Say”). The implication was that women always loved to talk and gossip. Thus, along with requiring embodied femininity through fashion and grooming, JBOG emphasized differences between men and women, which reified the idea that clerical work must be done by women.   

In sum, effective office work required a performance of embodied femininity through fashion and beauty habits that were deeply racialized. The implications were severe. Women were expected to spend resources and time performing this work outside of normal compensation structures. And for Black women, already earning the lowest wages, the work would have been both more extensive and more expensive as they fashioned their bodies to meet white, middle-class standards. Something else lurked in this embodied rhetoric, though. As historian Kathleen Barry shows in her study of flight attendants, throughout much of the twentieth-century, flight attendants were expected to perform a sexual availability based in glamour. Yet, in performing these duties in a seemingly natural fashion, women effectively undermined their claims to be actual workers with the right to organize for higher wages and better working conditions (121). In doing their jobs, they were performing gender, not labor. So, too, with clerical workers as the role was naturalized as female. The concluding section identifies other implications for this work-related rhetoric.

The Cold War Comes Home: Conclusions

This essay has examined socialization discourses geared toward clerical workers in the United States from the mid-1950s to the early 1970s. The pamphlets analyzed here sidestepped controversy over working women by hailing a primarily unmarried, white, and always female work force. They also framed clerical work as a work of care, catering to mercurial and sensitive bosses and made performing racialized femininity a key component of the job as they extolled uncompensated labor in the form of wardrobing and beauty rituals. In sum, this essay pushes past rhetoric’s traditional focus on the rhetoric of labor organizing to explore how labor itself gets gendered.

Accordingly, this essay identifies the significance of how the public talks about labor to understanding how work is valued and compensated. Historically, work deemed to be “women’s work” has been degraded and underpaid (Cohen and Huffman 443). And, without a doubt, JBOG constituted clerical work as (white) women’s work and made gendered traits and behaviors endemic to effectively doing the job. Moreover, the pamphlets defined beauty routines and fashion consumption as obligations for clerical workers. Ambiguous, gender-based work is often not seen as work at all and never compensated (Wichroski 34). In casting a certain charm and look as part of the job, the pamphlets also provided cover for discrimination as largely white personnel managers sought people who met their standards of appropriate attractiveness, disadvantaging qualified Black women seeking to move into clerical work from service fields (Jones 305). Only the 1964 Civil Rights Act would begin to change this. In short, JBOG obfuscated what actually counted as work and made clear that doing uncompensated labor was required. Doing so protected visions of clerical work as a white, middle-class occupation and perhaps made women unlikely to see themselves as workers with a potential buy-in for labor organizing. 

Likewise, though they encouraged bargain hunting, these pamphlets made clear that consumption was a part of the job as well. As a result, women’s identities as consumers seemed to overshadow their identities as workers even as they further racialized the job as white. Such a way of framing clerical work corresponded with Cold War discursive needs to praise female consumption and downplay work. As a result, here work and gender intertwined in the context of geopolitical struggle. Encouraging women to follow the dictates of the pamphlets not only served bosses seeking cheap productivity but also a government waging a propaganda war with the Soviet Union, where women worked in factories and at stereotypically male jobs given the lack of Russian men available to do these jobs. 

JBOG served capitalist aims on another level, too. Despite the fact that the pamphlets cultivated a chatty relationship between the authors and readers, JBOG did little to build relationships among clerical workers themselves. While it counseled mutual respect, warned about gossip, and encouraged clerical workers to welcome newcomers, it never provided collective solutions to office problems. Instead, individual striving, prepared and careful conversations with the boss, and going above and beyond were the keys to success. In its individualism, it rhetorically confirmed the arguments of major unions that women were uninterested in and too hard to organize (Feldberg 151). Of course, low pay and the fact that many were in the workforce temporarily did make women hard to unionize. Moreover, clerical workers were geographically separated in different offices, an extra challenge, especially as the need for large typing and filing pools waned (Feldberg 158; Ladd-Taylor 467). Large unions like the AFL-CIO did not bang down doors to organize clerical workers and often demurred when women asked them to send in organizers. This was partially because men benefited from gendered divisions of labor as jobs coded masculine garnered higher wages and more respect (Cobble, “A Spontaneous” 39; Kessler-Harris, “Where Are” 97). Rhetorically, then, JBOG encouraged women to find power in femininity and patience, not in sisterhood or organization. Moreover, in making white women agents of racial capitalism, JBOG also perpetuated the exclusion of women of color from the office. 

Despite these messages, in the mid- to late 1970s, groups seeking unionization of clerical workers sprang up to resist. These women were motivated to increase their wages, but also to demand respect for their profession and to change some of the most outmoded gendered elements (Cobble, “A Spontaneous” 31; Foner 480; Windham 154). They also sought more specific job descriptions to professionalize the work. By the 1980s, groups like 9to5 transformed notions of what bosses could fairly ask clerical workers to do. Clerical work groups in the 1980s could not solve all problems and the gains were mostly won by private, corporate secretaries and not the lower-paid women in typing pools, who were far more likely to be women of color (Cobble, “A Spontaneous” 32). As the 1980s ended, about sixteen percent of clerical workers were unionized, comparable to the U.S. population as a whole, although the overall decline of unionization in the private sector that began in the 1950s continued (Cobble, “A Spontaneous” 33). In line with the professionalization of the field, JBOG softened its gendered language, becoming Office Guide for Working Women in 1973 and just Office Guide by 1976. Yet, even the Office Guide assumed clerical work was a feminine endeavor as the beauty, exercise, and fashion tips remained. The Guide continued to preach moderation, dismissing “militant feminism” in the office as a “big problem” in 1975 (“What Would You Do?”) Yet, it did continue to adapt, shifting away from beauty tips by the 1980s and even recognizing in 1984 that most clerical workers bristled at being called “girl” (“‘My Girl’ Won’t Do”).

As Kyla Schuller explains, rhetorics such as the ones in JBOG continue a long trajectory of seeing femininity as tied to whiteness, rhetoric that justified abusing the labor of women of color (qtd. in Arjini). Of course, the weaponizing of white femininity is not confined to history as can be seen in the wake of protests to support Black lives. On a material level, while some laws now exist to protect equal access to work, women of color are still clustered in the lowest paying jobs in the U.S. workforce. Data unequivocally shows women of color continue to be paid less than white women and white men (Gould, Schieder, and Geier). Clerical work represents just one scene where the rhetorical entwining of femininity and whiteness has lasting consequences.

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Justice for All: The Womanist Labor Rhetoric of Nannie Helen Burroughs

We are not less honorable if we are servants.
Fidelity to duty rather than the grade of one’s occupation is the true measure of character

Nannie Helen Burroughs (“The Colored Woman and Her Relations to the Domestic Service Problem” 326)

African American clubwoman and educator Nannie Helen Burroughs (1879-1961) was a significant labor leader and rhetorician. Burroughs was at the beginning of her labor organizing career when she delivered her speech “The Colored Woman and Her Relations to the Domestic Service Problem” in Atlanta, Georgia in 1902.1 She spoke to the Negro Young People’s Christian Congress, an audience of mainly Black educators, about domestic service reform and her plans to fight for equal pay and respect for African American2 women laborers. We argue that following her speech, Burroughs developed and employed a labor rhetoric that led to the formation of a historic labor union for African American domestic workers in 1921, the National Association of Wage Earners (NAWE). 

Burroughs’s rhetoric was both unique and effective. It was based on womanist inclusivity and solidarity and ignited an organization that expanded the traditional labor union organizing model in significant ways. According to the premier womanist scholar Layli Maparyan (formerly Layli Phillips), womanism is a “social change perspective that is rooted in Black women’s and other women of color’s everyday experiences and everyday methods of problem solving in everyday spaces” (xx). Grassroots organizers have employed womanist values of egalitarianism to fight against injustices that impact disenfranchised communities. In this article, we trace how Burroughs put her womanist labor rhetoric into action to establish the first African American women’s labor union in the United States in her effort to dismantle systemic racial, class, and gender inequalities that disproportionately impacted African American women in the US labor economy.

Burroughs established the National Training School for Women and Girls (NTS) in 1909, with the support of the Woman’s Convention of the National Baptist Convention (NBC), to provide a vocational and classical education for Black women so that they could pursue whatever career they desired. With a keen sense of the racial, class, and gender inequities in the labor sector, Burroughs knew that Black girls who entered her school would most easily find employment as maids no matter the level and quality of education that they received. Her curriculum, nonetheless, reflected her ambitious goal of charting pathways for Black women to enter professions that had been designated for European immigrant and native-born white women. Her school offered courses in domestic science, dressmaking, tailoring, music, language, Black history, poultry raising, missionary and social service work (“Training school to open”). Burroughs insisted on the importance of establishing a course of education to elevate the status of domestic work even in her earliest years of serving as secretary of the Woman’s Convention in Kentucky. Burroughs’s largest project, however, was elevating Black women’s status in the labor sector by professionalizing and dignifying domestic work through labor unionization and the domestic science curriculum at her school.   

Her labor rhetoric complicated the tradition of unionization in two unique and important ways. Firstly, she asserted the need for federal union rights for all laborers. It was not until the National Labor Relations Act of 1935 that the US government created a standard of collective bargaining to prevent industrial workers (barring both agricultural and domestic) from being exploited on the job (“National Labor Relations Act”). The NAWE was thereby fourteen years ahead of its time. Secondly, there were no unions available for Black women in the early twentieth century, nor had there been any prior. While Burroughs did not reach her unionization benchmark, she struck a match for a national Black women’s labor movement through her strategic writings that inspired her organizing one of the largest untapped labor markets. 

To be clear, historians have contested the idea that the NAWE (1921) was a labor union because it was not recognized as such by the federal government.3 We argue it is important to read the term “union” rhetorically through both Burroughs’s writings and practices to develop a new framework for making visible Black women’s labor organizing that is rendered invisible by the racial and gender politics of the archive and labor union practices.  Labor organizations and unions such as the AFL-CIO, primarily led by white male industrial workers, refused to integrate African American women’s national labor agenda into their own labor causes. A textual analysis of Burroughs’s writings charts her historic labor project beyond the politics of race and gender that shape historical memory, and creates a pathway for recognizing the NAWE as a labor union. We argue that the NAWE operated like a union, as many organizations do, long before accorded legal rights.

The womanist labor rhetoric of Burroughs was based on a philosophy that working-class Black women have power and deserve respect in their workplaces in the form of living wages and safe working conditions to be attained through member driven unionization. This rhetoric includes the development of a class consciousness that demands a critical analysis of wealth, poverty and social mobility. In this article, we trace how Burroughs put her rhetoric into praxis through her writing and grassroots organizing to form the first national Black women’s labor union of the twentieth century. The texts feature three main themes Burroughs addressed throughout her labor rhetoric. She believed a women’s labor collective (womanist principle of solidarity) would lead to social, political, and economic rights for Black women resulting in liberation from racial, class and gender inequities for the entire Black community.  We examine how Burroughs employed her audacious, progressive, and forward-thinking labor rhetoric through an analysis of three major texts: “The Colored Woman and Her Relations to the Domestic Service Problem” (1902), “Divide Vote or Go to Socialists” (1919) and “My Dear Friend” (1921).

There is still more work to be done to unveil the significance of the NAWE and Burroughs’s rhetoric for labor organizing today. The labor rhetoric of Nannie Helen Burroughs led to organizing workers not based on status, but within the same shared goal of justice for all. The project of unveiling Burroughs’s shadowed legacy of unionization has its challenges. In addition to the limitations of the archive, some of the NAWE records were destroyed due to a fire at its headquarters in 1926. Despite these challenges, we see Burroughs’s writings as providing a critical lens into the significant history of the organization. Her overarching goal was to address the struggles of Black women domestic workers in ways that would liberate the entire Black community from social, political, and economic oppression.

The Woman’s Words: Burroughs’s Womanist Principles

Black and white photograph of Nannie Helen Burroughs circa early 1900s. Burroughs is facing the camera but not looking directly at it. She is wearing a long sleeved dress, heart-shaped necklace, and floral headpiece.

Fig. 1. Photograph of Nannie Helen Burroughs circa 1900 and 1920. © Library of Congress, Prints and Photographs Division

Burroughs recognized the need for a labor organization that firmly advocated for working-class Black women in an era of racial segregation and the absence of laws to protect Black women from labor exploitation. As a daughter and granddaughter of domestic workers,4 professionalizing domestic work and instilling pride in work was crucial to Burroughs. In her speech,“The Colored Woman and her Relations to the Domestic Service Problem,” Burroughs employed womanist principles to inspire the audience to recognize the importance of domestic service reform, “Negro women can bring dignity to service life, respect and trust to themselves and honor to the race” (329). The changes Burroughs sought were guided on the principle that African American women deserved fairness and equality at work.  Her address to the audience was guided by her womanist belief that women were the social and economic anchors of the community because domestic workers were a large workforce in the Black community and were the pillars of community organizations, schools, and churches. Women (working in solidarity with men) were thereby most capable of uplifting the race and guiding the Black community to empowerment. 

Burroughs began her speech by deconstructing the negative stigma associated with domestic service, making the argument that domestic workers and their labors were especially critical to the progress of the Black race. According to Burroughs, the labor issues confronting domestic workers were critical to all African Americans regardless of gender, occupation or class status, and those issues could be remedied through domestic science education. As she proclaimed, “The training of Negro women is absolutely necessary, not only for their own salvation and the salvation of the race, but because the hour in which we live demands it” (Burroughs 325). Her strategy of foregrounding the importance of domestic workers in a Black liberation movement was to deconstruct the negative connotations associated with domestic service.  Household employment was a labor niche that carried the racial stigma of slavery, even in some early twentieth century Black communities. She considered it significant to dismantle this stigma in order to achieve her goal of galvanizing community support for a labor movement that centered domestic workers. In her words, “When the nobility of labor is magnified, and those who do labor are respected more because of their real worth to the race, we will find a lot less number trying to escape the brand servant girl” (Burroughs 326). She offered three concrete solutions for elevating the status of domestic work in the eyes of employers: domestic science training, fair wages, and vacation time (Burroughs 329).

Burroughs put the womanist principle of community solidarity into practice not only in the speech, but through her strategic delivery of it. Her decision to travel, deliver and publish “The Colored Woman and her Relations to the Domestic Service Problem” in Atlanta, Georgia, with the Young People’s Christian Congress, reflected her belief that domestic service reform impacted a national audience, even future generational leaders. The more African Americans who did not work in household employment were educated about domestic workers’ struggles, the closer the entire community would come to forming a strong moral and political alliance across class lines for Black liberation. The Congress, speech and eventual publication share the same vision of timeliness: the question of African Americans’ freedom from the lingering chains of both slavery and Jim and Jane Crow segregation had to be answered to achieve justice for all. Burroughs traveled often, spoke at meetings, and published with the intention to reach a national Black audience and convince them to join her in fighting for justice for all through labor rights for Black women.  

“We have lived on promises”: Towards a More Radical Womanist Labor Vision

(Burroughs, “Divide the Vote or Go to Socialists”)

Burroughs’s polemic 1919 letter to the Baltimore African American editor entitled “Divide Vote or Go to Socialists” was one of the most radical articulations of her labor rhetoric.5 While Burroughs could not legally vote (Black women in DC would be disenfranchised past 1920), by articulating that she had a vote, she demonstrated the political significance of Black women’s labor at the ballot box. Burroughs vowed to educate Black people, become more politically active, and work with Socialists to create a more just future for African Americans. She claimed that if the major political parties continued paying lip service then joining the Socialist party was the only option for African Americans “Until the two great political parties… declare themselves on the Suffrage, Labor and Lynching questions, the Negro should go to the Socialist party that has already declared itself for exact justice and equality and opportunity for all” (Burroughs, “Divide Vote or Go to Socialists”). Burroughs publicly exposed both the Republican and Democratic parties for their failure to fully address three key issues to African Americans: labor exploitation, lynching, and discrimination against women, citing the power of the African American female vote. 

As she declared to the paper’s African American readership: “We are going to stand for anything that is 100% American and oppose everything that is less” (Burroughs, “Divide Vote or Go to Socialist”). Burroughs’s urging African Americans to leave the party that liberated them from the institution of slavery (because it no longer served them politically) was an expansion of her other political work, which suggested the socio-political unity of Blacks based on Baptist principals of conservative fellowship. According to her, political parties had not taken Black economic interests seriously even though they relied on their votes. Therefore, Burroughs saw socialism as the salvation for African Americans because of its emphasis on equality in the labor economy. “Divide the Vote or Go to the Socialists” is where Burroughs demonstrated her radical ideas prior to her work at the NAWE. If whites were not going to join in solidarity for African American liberation, then African Americans would have to seek their own practical and hands-on solutions.

During the same year that “Divide Vote or Go to Socialists” was published, Burroughs  and her colleagues, Mary Church Terrell and Elizabeth Haynes Ross, attempted to organize with the National Trade Union League of America at the inaugural International Congress of Working Women (ICWW) meeting to forge a labor alliance between Black and white women laborers. They discovered that white labor organizations supporting socialist ideals lacked an analysis of class inequalities at the intersections of race and gender. The ICWW was uninterested in taking up the specific concerns of working-class Black women and they declined the opportunity to create a cross-racial partnership with them (“First Convention of International Conference of Working Women”). 

The ICWW meeting convened in Washington D.C with two hundred women in attendance, primarily white-Europeans and white Americans, to discuss strategies for combating the exploitation of women laborers across the world. Burroughs and her colleagues believed that this mass convening of working women in Washington D.C. was a critical opportunity for Black women to develop international alliances with white women labor organizations. They authored a petition including statistics and a detailed analysis of the labor exploitation of Black women laborers in the US economy, primarily highlighting the working conditions of Black domestic workers, “We, a group of Negro women, representing those two millions of Negro woman wage-earners, respectfully ask for your active cooperation in organizing the Negro women workers of the United States into unions…” (“First Convention of International Conference of Working Women”). The ICWW leaders rebuffed the petition. As labor historian Lara Vapnek argued, the ICWW prioritized their class and racial alliances rather than gender alliances by not forming a partnership with African American women (Vapnek 166).  The ICWW proceeded with an international conference without a focus on equal labor rights for women of all races and ignoring the working conditions of African American women detailed in the petition. Afterwards, Burroughs immediately began planning a labor union for Black women because no white labor organization in the early twentieth century was willing to join her cause.

NAWE’s Inception: “The hour has come for colored women in America to get together”

(Burroughs, “My Dear Friend”)

After failed attempts to unionize with white women, Burroughs formed a labor union for all Black women, with an emphasis on achieving domestic workers’ rights and the highest bargaining chip of all: a walk out by a single union. A strike is a collective decision as a last resort when all methods of collective bargaining at the table have been employed by the membership and are regulated by the NLRB (“The Right to Strike”). According to the NAWE Constitution, members had the right to strike if they were not granted stable employment, living wages, vacation time, death benefits and safe working conditions (“Nannie Helen Burroughs Papers”). Her call for a strike was especially daring because strikes or work stoppages provoke fear in employers who misunderstand the purpose of strikes in a labor movement, which is why strikes within floor to ceiling unions are uncommon.6 It was a bold strategy for African American domestic workers who could have easily been arrested for not showing up to work because of Jim and Jane Crow laws. By calling for solidarity and cooperation of all Black workers across gender and occupation, Burroughs was ahead of her time. Coalition politics rooted in solidarity were just beginning and weakened by the Taft Hartley Act of 1947, which federally banned solidarity-based strikes (“Taft Hartley Act of 1947”). Her approach was effective in creating not only a Black women’s labor union, but one that expanded the traditional labor union organizing model through coalition. Rather than solely galvanizing workers within the same occupation for labor rights, Burroughs and the NAWE organizers recruited workers from a variety of working-class and middle-class occupations to advocate for domestic service reform. 

Burroughs expressed her deepened womanist commitment to creating a Black women’s labor collective in her March 21, 1921, open letter entitled “My Dear Friend” published in the Washington Bee, an African American newspaper based in Washington D.C. that had covered Burroughs’s activist work since her teen years. The call for NAWE membership was a national woman centered communal one of inclusivity in the United States from every field. Burroughs took a personable approach to inspiring audiences to come together for a common purpose by beginning the letter in first person.  She reminded the readership of their shared union vision, exigency for a labor union by stating: “We want to enlist 10,000 women in the National Association of Wage Earners, who in turn will enlist another 10,000. We want women from every walk of life” (Burroughs, “My Dear Friend”). The use of armed service terminology alongside the specific numbers indicates her determination that this is not an optional call; it is a call to defend the rights of Black women everywhere. 

Burroughs saw herself as part of the women’s collective that she sought to create because never considered herself divided from working-class Black women. In the letter, Burroughs tied her belief in the power of women’s labor organizing to her racial uplift goals. According to her, the NAWE could improve the working and living conditions of the entire Black community by achieving nine goals for domestic workers (enclosed at the bottom of the letter). As Burroughs detailed, NAWE organizers collected dues; documented grievances; trained and placed employees; advocated for labor rights legislation; provided safe housing; started a uniform co-operative run for and by Black women; and opened a local office for community events and meetings (“My Dear Friend”).  

Within her letter, Burroughs simultaneously subverted and reasserted the classist and elitist philosophy of racial uplift. She argued both middle class and working-class women could uplift the Black race together through the womanist principle of women’s solidarity. According to Burroughs, middle-class and working-class Black women were social equals who contributed tremendous value to the Black women’s labor movement. She declared, “The women who are backing this organization are not misfits and failures, but are successful in the particular lines” (“My Dear Friend.”) In this sentence, she reframes the divisive language used to create class boundaries between Black women along employment lines. She called for both working-class and middle-class women to join the NAWE. “We want women from every walk of life– cooks and clerks, field hands and parlor maids, teachers and laundresses, dressmakers and charwomen, beauty culturists and factory workers, boarding housekeepers and training nurses business women and the army of unclassified toilers North, South, East and West” (Burroughs, “My Dear Friend”). Through her roll call of women from a variety of professions and regions, Burroughs made it clear that her purpose was to invite all women to the bargaining table. 

Black women laborers who had a deep understanding of achieving solidarity through racial pride and empowerment were central to Burroughs’s vision for racial uplift and community empowerment. She also believed that Black women of all creeds, colors, and levels of education could succeed in achieving labor rights without the full acceptance of white society. Thus, the fate of the Black community was in the hands of Black laboring women, and not the white community. The ethos underlying her push for Black women’s solidarity across class, region, and occupation was like that of formally recognized labor unions: an injury to one is an injury to all. At the end of the “My Dear Friend” letter, Burroughs reinforces and inserts herself into the power behind Black women’s collective solidarity organizing when she states that the women of the NAWE move in unison, that “they all want to climb together” (“My Dear Friend”). In closing, Burroughs ends with a note on her faith and belief in the Black community to recruit women workers to the NAWE. “They need your help, and they believe they are going to get it” (“My Dear Friend”). While a distinctly women’s labor union, the NAWE also welcomed Black male allies. Her closing is non-gendered, thereby, making sure that she employed the womanist principle of solidarity through welcoming the participation of both women and men in the membership drive. The expansive gender membership of the NAWE, which included barbers, insurance agents, pastors, and male professors, suggests that Burroughs sought to build a mass labor movement across gender and class status among Black laborers in the private and public spheres (“Nannie Helen Burroughs Papers”).  

Shortly after “My Dear Friend” was published, Burroughs spoke at the First Baptist Church of Richmond, Virginia, advertised as President of the NTS and NAWE, again proving her labor rhetoric had a national strategy (“Nannie Helen Burroughs at First Baptist Church”). Using both of her titles within the publication and no title of the speech itself, the author of the article documents Burroughs’s ethos within the lecture circuit as a community leader. Burroughs implemented womanist grassroots organizing principles within her own community of Washington D.C. first and moved outwards nationally to work towards her membership benchmarks by announcing the NAWE’s launch in three African American based publications. Burroughs nine points, located in the NAWE Constitution, were re-printed in 1924 by Competitor, Crisis and Opportunity, African American themed national publications released by Negro Press, National Association of Colored People (NAACP) and National Urban League (“Nannie Helen Burroughs Papers”). Her reasoning was to tie her national association headquarters to other national organizations of Black audiences to reach a diversity of backgrounds.

The inclusion and naming of both local and national community organizers such as Sadie T. Henson, Maggie L. Walker and Mary McLeod Bethune in the NAWE leadership publications was rhetorically strategic. Burroughs was interested in recruiting women from a wide range of Black organizations to join the NAWE, demonstrating her effective use of the womanist ethos of inclusivity and egalitarianism. Henson, community organizer and former truant officer in Washington D.C., is cited as the district president and Walker is cited as treasurer (“Home Plans to Train Colored Domestics: National Association Opens Model Headquarters on Rhode Island Avenue–Is Unionized by Women”; “Wage Earners”). Walker served as the treasurer of the NAWE and was the first Black woman president of a “penny” save bank (“Home Plans to Train Colored Domestics: National Association Opens Model Headquarters on Rhode Island Avenue–Is Unionized by Women”; “St. Luke Herald”). Walker advocated for mutual aid and death benefits for the sick and terminally ill through the Independent Order of St. Luke, influencing NAWE policies on death benefits. Like Burroughs, Bethune ran a school for Black women and girls in Florida. Both women believed education was tied to organizing Black women workers across the U.S.  

The intention of the dual leadership of Burroughs and Bethune through these organizations was to unite working- and middle-class Black women for the purposes of national Black labor solidarity. This race and class-based organizing through the NAWE was an extension of Burroughs’s initial 1902 labor vision. Her friend and colleague Mary McLeod Bethune was an active collaborator in the NAWE tying broader unionization and education of Black workers to her own political work in the National Association of Colored Women (NACW). Despite the NACW’s role as an unbiased advocate, Bethune used her position as President of the NACW to support the NAWE. As she explained, “That we most heartily endorse the work of the NAACP, the National Urban League, the Commission on Interracial Co-operation, the National Wage Earners’ Association among Women, the Brotherhood of Sleeping Car Porters, and all National Organizations whose purpose is to uplift” (4). Bethune believed that the NAWE should be led by women in coalition with other Black male labor organizations such as the Brotherhood of Sleeping Car Porters united together with the shared goal of better working conditions for African Americans. 

The coverage on Burroughs twice in The Connecticut Labor News (1921-1925) shows her labor rhetoric was effective, because it resonated even with the mainly white male union activist audience. Each piece paraphrases Burroughs’s nine points and states that her primary purpose for establishing the NAWE was to establish a living wage for three million Black women workers. “House Servants Organize Union for Own Protection” was published in March 1924 with a subheading “Open Headquarters in Washington and Elect Officers; May soon Apply for Charter in A.F.L.” The Connecticut Labor News acknowledges that Black women workers in the United States faced marginalization into lower paying positions, exploitation in their workplaces and that unionization was the way to produce good workers. Since the paper was produced by white union activists, they were surprised that wages were not the first of Burroughs’s nine points (“House Servants Organize Union for Own Protection”). The goal of good workers, stable and permanent employment with safe housing and fair pay were intertwined, reiterating that Burroughs believed the dignity of Black women workers was at the root of all her nine points. Burroughs stated:

Negro women wage earners are the only large unprotected labor group in America. Unorganized labor will be exploited and mistreated. An organized labor group gets fairer wages, better living conditions, greater respect and economic justice. Then, too, join a labor organization that functions properly, develops in the workers greater skill and general efficiency, pride of occupation and improvement in general conduct. The latter improvements are as important as the former considerations.

(“House Servants Organize Union for Own Protection”)

After failing to acquire a charter with the A.F.L. due to its sexist, racist and classist perspective on workers, and seeking the support of other Socialists sympathizers, Burroughs again spoke to The Connecticut Labor News in October 1924. In “Union for Negro Women Workers [sic] Gaining Ground” Burroughs takes ownership for the independence of the NAWE and how African American women are setting the example for broad-based unionization across the United States:

Our women have had no standing with the AFL or NWTU League. Nothing has been done to improve the conditions of the Negro working woman. We must therefore, paddle our own canoe. A few colored women some months ago discussed the situation seriously and decided not to stop until we have organized all Negro working women into a labor union. The NAWE Inc. is the outcome of this conference.

(“Union for Negro Women Workers [sic] Gaining Ground”)

The article ends by citing the NAWE’s gains of between five and ten thousand members (“Union for Negro Women Workers [sic] Gaining Ground”). Clearly, Burroughs was building membership of the NAWE through her broad-based publications not only with Black audiences. At the core of her publications was her labor rhetoric rooted in womanist solidarity and inclusivity for all workers. As she believed, until the most marginalized at the intersections of race, class and gender are free, no one is.

Weathered black and white photo of the National Association of Wage Earners headquarters, a large multistory brick building with trees planted in front. The photo appears to be taking during winter.

Fig. 2. Headquarters National Association of Wage Earners, 1115 Rhode Island Ave., N.W., Washington, D.C.© Library of Congress, Prints and Photographs Division

The NAWE flourished for a few more years, despite the Depression, debt, and a fire at the National Trade School for Women and Girls. Advertisements in the Evening Star for job placement (1924-1928) and accounting (1928-1931) shows the NAWE was still working for equity, seeking workers to represent and promoting their organizing efforts (see Appendix). The advertisements in the Evening Star targeted readers of the general D.C. newspaper rather than Black themed publications, because of the growing number of Black women laborers who were both seeking employment and housing in the city. Due to the constraints of the Depression, Burroughs founded another Black labor initiative called the Cooperative Industries in 1934. The industry was a mainly self-sustaining Black operation where workers accepted the communal and business responsibility for the welfare of their members by selling their profits and investing them back into their communities (“Cooperation Theory Tested in Colonies”). 

While there are no publications directly quoting Burroughs about the cooperative, we see an expansion of her womanist labor rhetoric through her promotion of women’s entrepreneurship through a self-sustaining cooperative in the D.C. Black community. Many women who worked for the cooperative were unemployed domestic workers who wanted to labor outside of household employment. Workers at the cooperative provided services for Black and white D.C. communities as seamstresses, laundresses, bakers, cooks, nurses and clerks staffing a grocery store, with plans for a credit union, shoe repair shop and a broom factory (“Cooperation Theory Tested in Colonies”). Burroughs and the cooperative sought to control the process and products of their labor in a world that denied Black domestic workers the legal opportunities to file for unemployment benefits or Social Security.

Reviving Black Women’s Labor Organizing History

In 2020, Burroughs would be disappointed that her vision still has not fully come into fruition. Domestic workers are prevented from unionizing due to restrictive provisions in the NLRA stating that they do not qualify as employees and do not deserve federal labor rights.7 They were granted a provision under the 1976 Fair Labor Standards Act to receive a minimum wage,8 yet it did not hold employers legally responsible for paying them one (U.S. Congress, United States Code: Labor-Management Relations, 29 U.S.C. §§ 141-197). While we are a long way away from transforming household employment, Burroughs’s writings and labor organizing history are good places to start for envisioning and moving towards a collective women’s labor movement.

The NAWE effectively became a union even in defiance of a society that refused it the proper recognition. Burroughs and NAWE members organized along the same principles as a union, with the same foundational belief in the dignity of workers and their labor. As a co-founding organizer, Burroughs challenged dominant white hegemonic society through her writings and praxis. By advocating for full labor rights for Black women at work, Burroughs dispelled the stereotype of domestic workers as the lovingly submissive Mammy.9 She also created a labor organizing space for African American women in a society that was unwilling to accept them as skilled workers who deserved a living wage. Burroughs invoked and built an association that expressed the collective will of thousands of Black women and aspired to do so much more. 

The labor organizing work of Burroughs has been buried in the annals of history10 due to racism, sexism and anti-Black labor organizing bias. The NAWE records should be more widely discussed and the organization’s history should be upheld as an example to strive towards rather than one to forget. The Black women workers in Washington D.C. (plus the male and female domestic and agricultural workers from the NAWE’s 23 other chapters across the United States) would encounter barriers to achieving full labor rights today. In fact, many low-wage women workers in labor unions in the twenty-first century still do not have the majority of Burroughs’s nine points outlined in her “My Dear Friend” letter.

Labor rights are human rights, and a labor rhetoric demands visibility. Burroughs’s vision for the NAWE, rooted in the womanist principles of community, equality, and solidarity, propelled the association’s leaders to draw from women’s extensive community networks to recruit a wide-ranging union membership. Burroughs lit the match for transformative labor organizing through her effective rhetoric that inspired people to find common ground across their class, age, and regional differences. It is now up to all laboring women and their allies to continue fanning that flame in the movement for labor rights.

Endnotes

  1. This speech was re-published by education and religious scholar Kelisha M. Graves in Nannie Helen Burroughs: A Documentary Portrait of an Early Civil Rights Pioneer, 1900–1959 (27-31). Graves’s purpose in re-publishing is to emphasize the timeliness of Burroughs and emphasize her contribution to theology.
  2.  We alternate between Black and African American for stylistic variety.
  3. The National Labor Relations (or Wagner Act) was not passed until 1935 (“National Labor Relations Act”). For a union to achieve recognition a community of interest signs authorization cards indicating a showing of interest, holds an election and elects a union by the member majority before it gains both state and federal certification (“National Labor Relations Act”).
  4.  Burroughs is cited as a janitor earlier in her career (Graves xxv).
  5.  See Graves for an edited and updated version (97-98).
  6.  Few strikes had occurred among domestic workers except for the 1881 washerwoman’s strike in Atlanta, Georgia.  Tera Hunter argues “Washing Amazons and Organized Protests” Black washerwomen were ready to give up their family income for respect at work prioritizing solidarity over division through punishment of scabs and a targeted media strategy (75-78; 91).
  7.  See Juan F. Perea, “The Echoes of Slavery: Recognizing the Racist Origins of the NLRA” for a reading on the discriminatory implications to the employee provision of the NLRA.
  8.  Domestic workers grassroots organizing began in New York with the Domestic Worker Bill of Rights (“Department of Labor”). Similar bills to supply additional rights at work for domestic workers have passed in California, Connecticut, Hawaii, Illinois, Massachusetts, Oregon and Washington.
  9.  See Hortense J. Spillers “Mama’s Baby, Papa’s Maybe: An American Grammar Book” for a reading on African American women, language and tropes.
  10. There is evidence in Burroughs NAWE supplementary texts in Box 308 at the Library Congress: “My Dear Co-Worker” (1921) and “The Way to Make Money” (1921) of a deep organizing model (“Nannie Helen Burroughs Papers”). If Burroughs released these papers, there might have been a greater understanding of her labor rhetoric.

Appendix

Works Cited

  • Anonymous. “A Union Would Enroll Colored Domestics.” The Washington Post. November 18, 1924.
  • Bethune, Mary McLeod. “Program, Fifteenth Biennial Meeting. National Association of Colored Women,” August 1-6, 1926, The National Notes, vol. 28, no. 10, July-August 1926, pp. 1-4.
  • Burroughs, Nannie. “Divide Vote or Go to Socialists.” August 22, 1919. ProQuest Historical Newspapers, The Baltimore Afro-American (1893-1988), p. 4.
  • —. “The Colored Woman and Her Relation to the Domestic Problem.” The United Negro: his problems and his progress Containing the Addresses and Proceedings of The Negro Young People’s Christian Congress, edited by John W. E. Bowen and I. Garland Penn, Luther Publishing Company, Atlanta, 1902, pp. 324-329.
  • Burroughs, Nannie Helen. “My Dear Friend.” The National Association of Wage Earners, Incorporated, Washington Tribune, March 26, 1921, pp.1-3.
  • —. MS. “National Association of Wage Earners.” Nannie Helen Burroughs Papers. Box 308, Folder. Library of Congress, Washington D.C.
  • —. “National Association of Wage Earners.” Nannie Helen Burroughs Papers. Box 309, Folder 1. Library of Congress, Washington D.C.
  • Burroughs, Nannie Helen, and Kelisha B. Graves. Nannie Helen Burroughs: A Documentary Portrait of an Early Civil Rights Pioneer, 1900-1959. University of Notre Dame Press, 2019.
  • Burroughs, Nannie Helen, and Elmer Anderson Carter, editor. “A Rather Inspiring Meeting.” Opportunity: Journal of Negro Life, vol. 1-2, 1969, p. 382-383. National Urban League.
  • Department of Labor, New York State. Domestic Workers’ Bill of Rights.
  • “Employment Ads.” Evening Star. (Washington, D.C.), 24 Sept. 1928. Page 32. Chronicling America: Historic American Newspapers. Lib. of Congress.
  • “First Convention of International Conference of Working Women.” Washington, D.C., International Federation of Working Women Records, Schlesinger Library, Folder 3.
  • “Headquarters National Association of Wage Earners, Rhode Island Ave., N.W., Washington, D.C.” Photograph. Retrieved from the Library of Congress.
  • “Home Plans to Train Colored Domestics: National Association Opens Model Headquarters on Rhode Island Avenue–Is Unionized by Women.” The Washington Post. November 10, 1924.
  • “House Servants Organize Union for Own Protection.” The Connecticut Labor News. (New Haven, Conn.), 29 March 1924. Chronicling America: Historic American Newspapers. Lib. of Congress.
  • Hunter, Tera. To ‘Joy My Freedom’: Southern Black Women’s Lives and Labors After the Civil War. Cambridge: Harvard University Press, 1997.
  • “National Association of Wage Earners: Nannie Helen Burroughs.” Competitor. June 1921.
  • National Labor Relations Board. “National Labor Relations Act.” NLRB.
  • —. “The Right to Strike.” NLRB.
  • —. “What We Do.” NLRB.
  • “Nannie Helen Burroughs Papers.” The Library of Congress.
  • Perea, Juan F. “The Echoes of Slavery: Recognizing the Racist Origins of the Agricultural and Domestic Worker Exclusion from the National Labor Relations Act.” Ohio State Law Journal, 2011. pp. 95-138.
  • Phillips, Layli. The Womanist Reader. Routledge, 2006.
  • Richmond Planet, vol. XLI, no. 26 (Richmond, Va.), 17 May 1924. Chronicling America: Historic American Newspapers. Lib. of Congress.
  • “St. Luke Herald.” National Park Service, Maggie L. Walker National Historic Site. vol. XXI, no. 37. 30, December 1922. MAWA 4482.
  • “Training School to Open: Negro Women to be Taught to be Domestics.” Evening Star, vol. 137. (Washington, D.C.), 17 Oct. 1909. Chronicling America: Historic American Newspapers. Lib. of Congress.
  • United States Code: Labor-Management Relations, 29 U.S.C. §§ 141-197. 1976. Periodical. Retrieved from the Library of Congress.
  • U.S. Department of Labor.” Office of Labor-Management Standards (OLMS), U.S. Department of Labor.
  • “Untitled.” Opportunity, vol. 2, no. 24, December 1924, p. 383. 1 page.
  • Vapnek, Lara. “The 1919 International Congress of Working Women: Transnational Debates on the ‘Woman Worker.'” Journal of Women’s History, vol. 26 no. 1, 2014, pp. 160-184. Project MUSE, doi:10.1353/jowh.2014.0015.
  • “Wage Earners.” Washington Bee. April 7, 1917. vol. XXXVII, no. 45.
  • Weinberg, Sylvia. “Cooperation Theory Tested in Colonies.” The Sunday Star, no. 1710 (Washington, D.C.), 26 Dec. 1937. Chronicling America: Historic American Newspapers. Lib. of Congress.
  • “When Truth Gets a Hearing.” Ruth Wright Hayre Collection, Charles L. Blockson Afro-American Collection, 1930. Temple University Libraries.

Works by Kate Ronald

Ronald’s works were compiled by Ann S. Updike as part of Charlotte Hogg and Meredith Love’s tribute. Works are listed in reverse chronological order.

Books

  • Teaching Rhetorica: Theory, Pedagogy, Practice. Boynton-Cook, 2005. Co-edited with Joy Ritchie.
  • Available Means: An Anthology of Women’s Rhetoric(s). University of Pittsburgh Press, 2001. With Joy Ritchie.
  • Reason to Believe: Romanticism, Pragmatism, and the Teaching of Writing. Albany: State University of New York Press, 1998. With Hephzibah Roskelly. Honorable Mention, Ross Winterowd Prize for Best Book in Rhetoric and Composition for 1998.
  • Farther Along: Transforming Dichotomies in Rhetoric and Composition. Portsmouth, NH: Heinemann/Boynton/Cook Publishers, 1990. With Hephzibah Roskelly.

Articles and Chapters

  • “Philanthropy as Interpretation, not Charity: Jane Addams’ Civic Housekeeping as Another Response to the Progressive Era.” Invited response to Francis Ranney, “A Case Study in Difference: Fabricating a Feminine Self in a Man-Made Era.” Feminist Rhetorical Resilience, eds. Elizabeth A. Flynn, Patricia Sotirin, and Ann Brady. Utah State University Press, 2012. 174-177.
  • “Talking the Talk/Walking the Walk:  The Path of Feminist Rhetorics.” Foreword, Walking and Talking Feminist Rhetorics: Landmark Essays and Controversies, eds. Lindal Buchanan and Kathleen J. Ryan. Parlor Press, 2010. ix-x.
  • “‘Where Else Should Feminist Rhetoricians Be?’ Leading a WAC Initiative in a School of Business.” Performing Feminism and Administration in Rhetoric and Composition Studies, eds. Krista Ratcliffe and Rebecca Rickly. Utah State University Press, 2010. 159-171. With Cristy Beemer and Lisa Shaver.
  • “Foreword.” Rhetorica in Motion: Feminist Rhetorical Methods and Methodologies, eds. Eileen Schell and K.J. Rawson. Pittsburgh: U of Pittsburgh Press, 2010. ix-xii.
  • “Rhetoric and the Teaching of Composition.” The Present State of Scholarship in the History of Rhetoric: A Twenty-first Century Guide, eds. Lynee Lewis Gaillet and Winifred Bryan Horner. U of Missouri Press, 2010. 212-213; 234-235. With Hephzibah Roskelly.
  • “Literacy on the Margins of Power and Prestige: Louisa May Alcott’s Pragmatic Rhetoric.” Women and Literacy: Local and Global Inquiries for a New Century, eds. Peter Mortensen and Beth Daniell. Routledge, 2007. With Hephzibah Roskelly.
  • “Pedagogy and Public Engagement: The Uses of Women’s Rhetorics.” Rhetorical Woman, eds. Hildy Miller and Lillian Bridwell-Bowles. U of Alabama P, 2005: 206-228. With Joy Ritchie.
  • “Mothers, Spinsters, Othermothers: New Models for Women Mentors and Their Students.” Reinterpreting the Dissertation in Composition and Rhetoric: Reimagining the Discipline, eds. Nancy Welch, et. al. Portsmouth, NH:  Heinemann, 2003: 55-66. With Joy Ritchie and Hephzibah Roskelly.
  • “Embodied Voice:  Peter Elbow’s Physical Rhetoric.” Writing with Elbow, eds. Pat Belanoff, Sheryl Fontaine, Marcia Dickson, and Charles Moran. Utah State University Press, 2002: 210-223. With Hephzibah Roskelly.
  • “Learning to Take it Personally: The Ethics of Collaborative Writing.” Personal Effects: The Social Character of Scholarly Writing, eds. Deborah H. Holdstein and David Bleich. Utah State University Press, 2002: 253-267. With Hephzibah Roskelly.
  • “Untested Feasibility: Imagining the Pragmatic Possibility of Paulo Freire.” College English 63 (May 2001): 612-632. With Hephzibah Roskelly.
  • “‘Befriending’ Other Teachers: Communities of Teaching and the Ethos of Curricular Leadership.” Pedagogy: Critical Approaches to Teaching Literature, Language, Composition, and Culture 1 (Spring 2001): 317-327.
  • “Coming to Composition, or, A Collaborative Metanarrative of Professional Life.” Composition Studies 28 (2000): 59-79. With Dale Jacobs.
  • “From Transparency toward Expertise: Writing-Across-the-Curriculum as a Site for New Collaborations in Organizational, Faculty, and Instructional Development.” To Improve the Academy, Fall 2000. With Phil Cottell and Serena Hansen.
  • Review of Joseph Petraglia’s Reality By Design: The Rhetoric and Technology of Authenticity in Education (Lawrence Erlbaum, 1998), Journal of Advanced Composition 19.4 (1999): 747-754.
  • “How to Tell a True Teaching Story.” Review essay of Wendy Bishop, Teaching Lives: Essays and Stories (Utah State UP, 1997), Teaching College English and English Education: Reflective Stories, eds. H.T. McCracken, Richard L. Larson, with Judith Entes. National Council of Teachers of English, 1998; and Narration as Knowledge: Tales of the Teaching Life (Boynton/Cook Publishers, 1997), ed. Joseph F. Trimmer.College English 2.62 (November 1999): 255-264.
  • “Riding Long Coattails, Subverting Tradition: Why and How Feminists Should Teach Rhetoric(s).” Feminism and Composition Studies: In Other Words, eds. Susan C. Jarratt and Lynn Worsham. Modern Language Association, 1998: 217-238. With Joy Ritchie.
  • “Teaching Locally, Thinking Globally: Intersecting Contexts for the Introductory Composition Theory And Practice Course.” Composition Studies, 23 (Fall 1995): 59-66. With Joy Ritchie and Robert Brooke.
  • “What’s the Use of Stories that Aren’t True? A Composition Teacher Reads Creative Writing.”Teaching Writing Creatively, ed. David Starkey. Heinemann/Boynton/Cook, 1998: 1-14. First appeared in Carolina English Teacher, 1995/1996: 33-43. Issue republished nationally by NCTE, 1996.
  • “Literate Life Stories: Researching Our Lives as Writers and Readers,” Teacher Research, 1 (Fall 1993): 87-104. With Margrethe Ahlschwede, Susan Anderson, Rick Evans, Amy Ribble, and Joy Ritchie.
  • “Style: The Hidden Agenda in Composition Classrooms.” The Subject is Writing, ed. Wendy Bishop, Heinemann/Boynton/Cook, 1993: 53-70. Reprint. 1998.
  • Review of The Writing Center: New Directions, eds. Ray Wallace and Jeanne Simpson (Garland, 1991), Focuses (Summer 1991): 75-77.
  • Review of Marilyn Sternglass’s The Presence of Thought: Introspective Accounts of Reading and Writing (Norwood, 1988), Journal of Advanced Composition, 11 (1991): 224-226.
  • “Personal and Public Authority in Discourse: Beyond Subjective/Objective Dichotomies.” Farther Along: 25-40.
  • “Ann Berthoff’s Dialectic: Theory and Applications,” Issues in Writing, 1 (1989): 150-165.
  • “Another Competing Theory of Process: The Student’s.” Journal of Advanced Composition, 9 (1989): 83-97. With Jon Volkmer.
  • “On the Outside Looking In: Students’ Analysis of Academic and Professional Discourse Communities,” Rhetoric Review, 7 (1988): 130-147.
  • “Survival of the Fittest: Ten Years in a Basic Writing Program,” Journal of Basic Writing, 7 (1988): 13-30. Ed. Hephzibah Roskelly.
  • “The Politics of Teaching Professional Writing,” Journal of Advanced Composition, 7 (1987): 23-3. Reprinted in Landmark Essays in Advanced Composition, ed. Gary Olson. Hermagoras Press, 1996.
  • “The Self and the Other in the Process of Composing: Implications for Integrating the Acts of Reading and Writing.” Convergences: Essays on the Connections Between Reading, Writing, and Literacy, ed. Bruce Petersen. NCTE, 1986: 231-246
  • “Listening as an Act of Composing.” Journal of Basic Writing, 5, (1986): 28-40. With Hephzibah Roskelly.
  • “Expressive Writing: Exercises in a New Progymnasmata.” Journal of Teaching Writing, 4 (1985): 31-53. With Joseph J. Comprone.

Reprint of “The Making of Available Means,” an Anthology by Joy Ritchie and Kate Ronald

The following is a reprinted article from Peitho Journal 20.2, 2018, pp. 198-211. You can view the original article here.

I say that even later someone will remember me.

-Sappho

Joy Ritchie and Kate Ronald’s introduction to Available Means: An Anthology of Women’s Rhetoric(s), begins with these words from Sappho. Because of their anthology, which brings together rhetorical texts by 70 women stretching from 410 B.C.E. to 1999, Ronald and Ritchie will be remembered as women who helped introduce many current scholars and teachers, and many of their students to numerous women rhetors and the burgeoning field of women’s rhetoric. Ronald’s retirement in 2016,1 and Shari Stenberg and Charlotte Hogg’s current effort to create an updated collection of women’s rhetoric(s) in their forthcoming anthology Women’s Rhetorical Acts: Writing, Making, and Speaking in the 21st Century provides the perfect moment to reflect on the making of Available Means.2 I have known Kate Ronald since 2002. She taught the first women’s rhetoric course I took, she directed my dissertation, and she has remained a valuable mentor and a cherished friend. Consequently, I have heard bits and pieces of the Available Means story. In this essay, I draw on interviews with Ritchie and Ronald to share that story in order to provide historical context for this widely-used anthology, which was part of a comprehensive collaborative effort that included navigating a male-dominated department, building a composition program, and broadening conceptualizations of rhetorical history. Ultimately, this essay attempts to capture an important early moment in our field as well as the fraught and often messy process of anthologizing. It even gleans a few sage teaching suggestions from the collection’s creators.

Since its publication in 2001, Available Means has become a foundational text in women’s rhetoric. It is repeatedly cited in histories of the field, countless manuscripts, and in innumerable conference presentations. It is the second best-selling book, behind Jacqueline Jones Royster’s Traces of a Stream,3 out of the almost 80 titles in University of Pittsburgh’s Series in Composition, Literacy, and Culture, and it continues to be one of the most widely used texts for teaching graduate and undergraduate courses in women’s rhetoric, rhetorical history, and first-year writing.

Available Means has been an invaluable contribution to the field for so many reasons, but especially for the story of how it came about. Colleagues at University of Nebraska-Lincoln (UNL), Ronald and Ritchie first began working together in a composition colloquium where faculty shared writing projects in progress. However, their true collaboration began when Ronald asked Ritchie to serve as co-coordinator of composition with her. “It was a teaching and administrative collaboration before it was a research and scholarly collaboration,” explains Ritchie.4 Yet, from the very beginning, “We knew we had to be allies.” “There was strength in numbers; even if the numbers were two,” adds Ronald. In 1984, Ronald and Robert Brooke were the first two hires in Rhetoric and Composition at UNL, and Ritchie, who transitioned to a tenure-track faculty position in 1987, was the third. Both Ritchie and Ronald acknowledge that it was daunting to speak out in the heavily literature- and male-dominated English Department. Administering together gave them the ability to talk to each other about decisions, problematize, and try out ideas before they went public. This was especially important because they did not have the authority most Writing Program Administrators (WPAs) have today. “We had a lot of responsibility, but no real authority,” explains Ronald.

Their administrative collaboration was both practical and philosophical. “It grew out of the sense that the production of knowledge is always collaborative,” observes Ritchie. It also provided a form of mentoring. While Ritchie had chaired a high school English Department, she had no writing program administrative experience; so, the collaboration provided her with valuable training. She says Ronald also had the foresight to know that someone else should be prepared to assume that role. In fact, Ronald and Ritchie employed a similar collaborative model when they hired two graduate student associate coordinators. One student focused on the Writing Center, and the other focused on working with new graduate teaching assistants, and they too could collaborate and learn from each other.

One reason for Ritchie and Ronald’s success as collaborators was their different strengths and perspectives. Ronald grounded her approach to teaching composition in classical and modern rhetorical theory and history. Ritchie had been a high school teacher, taught literature, and was a women’s studies faculty member, and her approach to teaching composition was influenced by Ann Berthoff, Peter Elbow, and Andrea Lunsford. “We came with slightly different perspectives but with the same commitment to teaching and feminism, and that set up our collaboration for years to come,” says Ritchie. Another reason for their successful collaboration was their genuine friendship and openness. Ritchie explains that they did not separate their professional and personal lives. “At the same time that we talked about TA assignments or how to combat incoming creative writers’ skepticism toward teaching composition, we were also talking about our mothers, our children, food, or lamenting that ‘I need to get my hair colored,’ or ‘I don’t have anything new to wear to 4C’s,’” she smiles. “We really liked each other,” adds Ronald, “we admired each other, and we made each other laugh.”

This mutual respect and collaborative spirit also extended to their classrooms. The germ for Available Means came about in 1994 when Ritchie sat in on Ronald’s graduate history of rhetoric seminar. Ronald was using the standard texts, which included few women, and both Ronald and Ritchie were struck by female students’ urgent and persistent question, “Where are the women?” As a result, they wrote a proposal for a graduate course titled, “The Rhetoric of Women Writers.” However, Ronald says they soon learned that teaching women’s rhetoric was a “scramble to find things. It required searching, Xeroxing and sometimes making random choices.” “There was no online,” adds Ritchie, who resorted to putting books on reserve in the library and even keeping books in a box outside of her office (“Cultivating”). At that time, there were few women’s anthologies available, and early collections such as Karlyn Kohrs Campbell’s Man Cannot Speak for Her: Key Texts of the Early Feminists (1989) and Shirley Wilson Logan’s With Pen and Voice: A Critical Anthology of African-American Women (1995) had a specific focus. For this class, Ritchie and Ronald wanted to include women’s rhetorical practices across a broad spectrum of contexts.

Fortunately, UNL was a pioneer in composition and rhetoric and women’s studies. UNL was committed to the National Writing Project, which aligned the English Department with K-12 teachers. Dudley Bailey, the former chair of UNL’s English Department was one of the founders of 4 Cs, and UNL made an early commitment to composition and rhetoric. UNL also had one of the first women’s studies programs in the country. “So, there were a lot of forces that came together making this the right time to do this work,” says Ritchie. Nonetheless, both Ritchie and Ronald acknowledge the struggle they initially faced interjecting their own voices into department discussions as well as interjecting women’s voices into department courses. In that sense, Ronald stresses that Available Means emerged out of their praxis, “especially if you think of praxis as the whole context of teaching, research, your life as a colleague in a department, and your personal convictions that teaching an all-male rhetorical canon was absurd.”

In the ‘80s, Ronald and Ritchie were two of ten female professors in an English Department of more than sixty. “It was not a welcoming climate for women even though two of the women were full professors, and quite formidable,” says Ronald. “We used to meet before faculty meetings to literally plan how to talk—to say something, anything, instead of staying silent in meetings.” During meetings, Ronald remembers that they encouraged each other with glimpses and nods. Years later, Ritchie would become department chair, but early on they struggled to assert their own voices at the same time that they fought to include women’s voices into the rhetorical tradition. “I had not studied women’s rhetoric, and when we taught rhetoric, we taught classical rhetoric and theorists like Burke,” says Ronald. “We didn’t teach women.” When the first edition of Patricia Bizzell and Bruce Herzberg’s Rhetorical Tradition: Readings from Classical Times to the Present came out in 1990, it had just a few women. Ronald says this reflects the debate at the time, which centered around the concern, “‘if you include her, that means you have to leave out him, and you can’t do that.’”

Barbara DiBernard, who taught literature and directed UNL’s Women’s Studies program, championed that debate at UNL. Ronald explains that every semester when book orders were due in the English Department, “there would be a memo in your mailbox from Barbara asking, ‘How many women authors are you including in your course?’ Of course, she was scoffed at by most of the men who said, ‘are you kidding me, there are no women in the canon.’” According to Ronald, there was one exception at Nebraska, the Willa Cather course. Cather was a UNL alum and winner of the 1922 Pulitzer Prize. Yet, DiBernard kept pushing to get more women’s texts into the classroom, and her efforts inspired Ritchie and Ronald. In fact, her name appears on the dedication page of Available Means.

Capturing a Critical Moment in the Field

They were also guided by scholars such as Lunsford, Lisa Ede, Cheryl Glenn, Logan, Royster, Susan Jarratt, and many more women who were trying to redress the silences around women in the rhetorical canon. Ritchie points to Lunsford’s call in Reclaiming Rhetorica asking scholars to interrupt, to listen, and to work collaboratively5 (“Cultivating”). Indeed, the conception and publication of Available Means came about as the field of women’s rhetoric was emerging and rapidly expanding. In 1995, in addition to Logan’s anthology, scholarly collections such as Catherine Hobbs’s Nineteenth-Century Women Learn to Write, and Lunsford’s Reclaiming Rhetorica: Women in the History of Rhetoric appeared on the landscape. Other foundational texts included Krista Ratcliffe’s Anglo-American Feminist Challenges to the Rhetorical Traditions: Virginia Woolf, Mary Daly, and Adrienne Rich (1995), Anne Gere’s Intimate Practices: Literacy and Cultural Work in U.S. Women’s Clubs, 1880-1920 (1997), Cheryl Glenn’s Rhetoric Retold: Regendering the Tradition from Antiquity Through the Renaissance (1997), Carol Mattingly’s Well-Tempered Women: NineteenthCentury Temperance Rhetoric (1998), Christine Mason Sutherland and Rebecca Sutcliffe’s The Changing Tradition: Women in the History of Rhetoric (1999) and Royster’s Traces of a Stream: Literacy and Social Change Among African American Women (2000). Available Means was also bolstered by discussions at the first biennial Feminism and Rhetorics Conference6 in 1997 where Ronald and Ritchie presented a paper, “Available Means/Necessary Acts: Reading Women’s Rhetorical Practices as Theory and Teaching Women’s Rhetorical Theory as Action.” They later published part of this paper in their essay, “Riding Long Coattails, Subverting Tradition: The Tricky Business of Feminists Teaching Rhetoric(s),” which “explores the tangled relations among feminist theory, feminist pedagogy, the canon of rhetoric, and emergent women’s rhetorics” (218).

With their collection, Ritchie and Ronald contributed to this burgeoning field by expanding the definitions of rhetorical theory and its history. They didn’t want to limit the anthology to women writing about writing or rhetorical theory. “We wanted to bridge that divide between theory and practice—to see practice as theory and theory as practice,” Ritchie explains. “We also wanted to argue that rhetorical history is not linear and fixed, but fluid and multiple” (“Cultivating”). Additionally, they wanted to explore some new and unrecognized contexts that women were writing out of and speaking to. “Women were writing from their own lives and locations such as the kitchen, the nursery, the bedroom, the garden, as well as the science lab, academy, courts, and even from the often denigrated and reviled women’s bodily experience,” explains Ritchie (“Cultivating”). They also wanted to show women’s strategies, which included opening up silences, interrupting the status quo, arguing from the personal, arguing from anger, but also using dialogue and conversation. “In other words, we wanted to see women making rhetoric come alive and thereby posit new and often innovative means,” says Ritchie (“Cultivating”). As they explain in their introduction to the collection, their choice of title, Available Means, “reflects our desire to locate women squarely within rhetoric but also to acknowledge that their presence demands that rhetoric be reconceived” (xvii).

Not only does Available Means introduce 70 women as rhetoricians, Ronald and Ritchie’s introduction to the collection and their introduction to each of these women and their texts, teaches students how to read, examine, understand, and appreciate women’s rhetoric. “I would say the introduction is written for scholars and the introductions to each text are directed at students,” says Ronald. “We’re really talking to the field in the introduction in a lot of ways.” While they knew the anthology would be used in graduate courses, because the need existed, they also wanted it to be used in undergraduate courses. However, Ronald stresses, “when we conceived this text it was many years before an undergraduate major in writing and rhetoric was even a glimmer in our eyes. The only undergraduate classes we taught were first-year composition.” The fact that Available Means is used in undergraduate rhetoric courses and even undergraduate women’s rhetoric courses today is a testament to field’s amazing growth and the text’s contribution and continued value. Certainly, anyone who has used Available Means will acknowledge that it is an easy text to put into undergraduate students’ hands because the collection’s introduction offers foundational questions for a course, and the introductions to each woman rhetor provides helpful historical context and rhetorical framing.

While the process of putting together the anthology was difficult, Ronald says choosing which 70 women to include was the greatest challenge. “At first, we wanted to include everything,” Ritchie laughs. Space limitations imposed difficult choices. There were also pieces they could not get permission for and pieces where the writer or agent never responded to their requests. For instance, Ronald laments that they could not get permission from Mary Daly, and texts by Gertrude Stein, Dorothy Parker, and Anita Hill were eliminated in the final stages because of space limitations. Having to excerpt texts also created problems. “It created issues of context and integrity,” says Ritchie. “There were pieces where we thought an excerpt won’t do this work justice.”

Before they faced those difficult choices, Ritchie and Ronald devoted a lot of time to gathering. “We both were aware of texts that we wanted to use that we found important as rhetorical texts from our teaching and from our own general reading,” explains Ritchie. They also mined work by Lunsford and Lisa Ede, Jarratt, Glenn, and other scholars as they started making lists. Ronald says, “We felt some obligation to chronology. We didn’t want to skip whole centuries.” Indeed, while some things were clear from the beginning others emerged alongside the project. For instance, Ritchie says, “We knew we needed a diversity of voices and perspectives. We couldn’t confine ourselves to the standard of pieces that would be in Bizzell and Herzberg—works that traditionally defined rhetorical theory and practice.” At the same time, they chose texts that show women using traditional rhetorical practices and theories and forging new ones.

The act of gathering was also full of discoveries. Ronald was delighted to find Hortensia and while she knew who Anna Julia Cooper was, she had never read her writing. Merle Woo and Nomy Lamm were two other women she did not know. Ritchie also notes how discovering one set of writers illuminated parallels with other writers. “Putting Audre Lorde alongside Quaker Margaret Fell or Ida B. Wells alongside Ruth Bader Ginsburg created dialogues that could enrich our study of women’s rhetoric,” she says (“Cultivating”). Certainly, that is one of Available Means’ greatest contributions; it demonstrates the different way we perceive women’s rhetoric when we are able to read women alongside other women instead of reading them inserted in anthologies overwhelmingly dominated by men. Prior to that, students might find a woman in an anthology every few hundreds of years. Ritchie explains, “We wanted to expose and problematize the whole conception of a few extraordinary women” (“Cultivating”). They chose texts that would bring to light material differences among women—sexuality, physicality, race, religion, nationality, etc. “We also chose texts that might unsettle us and unsettle our students,” says Ritchie (“Cultivating”).

Teaching with Available Means

Ronald acknowledges that Nomy Lamm’s “It’s a Big Fat Revolution” and “The Combahee River Collective Statement” were hard texts for her to teach. However, she stresses that it’s good for teachers to use texts they find unsettling. “Then you are actually reading with your students rather than telling them what the text means, or trying to cheerlead them into thinking this is a great text, which we all do,” observes Ronald. “That’s how we get our hearts broken in the classroom, because students don’t always love what we love.” For Ritchie, who describes herself as “a very secular person,” she says incorporating the rhetoric of religious women was both daunting and enlightening. Women like Margaret Fell and Dorothy Day stretched her perception of women’s rhetoric. Ritchie also says that Minnie Bruce Pratt’s “Gender Quiz,” which explored transgender and gender fluidity in the mid-90’s, was important for her at the time.

Both Ronald and Ritchie point to Dorothy Allison’s Two or Three Things I Know for Sure as imperative, but demanding. “I thought that was a crucial text in so many ways,” says Ritchie, “but I always held my breath a little and needed a little courage when I assigned it, especially in undergraduate classes.” In the text, Allison addresses issues of class, sexual assault, and sexuality. “It’s just such a painful text,” remarks Ritchie. “It challenged my students, and it also challenged me to think about how I can help students approach a text like this.” Whether it’s religion, sexuality, social class, “you want to help students identify their own assumptions,” she explains. “I remember saying to students, ‘As you read this think about why you are reacting a certain way, where is your response coming from, is there something in your background that has shaped this response?’”

In addition to texts that might challenge students, they also chose texts for Available Means that allowed them and their students to pursue epistemological questions: How is knowledge produced? What counts as evidence? What counts as truth? “Questions that are of enormous importance right now,” Ritchie asserts. Ronald says she almost always assigned Toni Morrison’s “Nobel Lecture in Literature,” because no matter the era, her class could apply it to the political rhetoric going on around them. To illustrate this, Ronald points to an excerpt:

The systematic looting of language can be recognized by the tendency of its users to forgo its nuanced, complex, mid-wifery properties, replacing them with menace and subjugations. Oppressive language does more than represent violence; it is violence; does more than represent the limits of knowledge; it limits knowledge. (Morrison 419)

Like so many of the texts in Available Means, Morrison’s words are timeless, and continue to speak to students.

Indeed, Ronald stresses, “It’s the women in the collection that have made the anthology important and successful.” However, both Ritchie and Ronald are reluctant to name favorites. With coaxing, Ritchie admitted that Adrienne Rich and Audre Lorde stand out to her. “Those pieces especially, helped me see where my own commitments lay.” In addition to reiterating Morrison’s powerful message about ethics of language, Ronald says she cannot read the end of Alice Walker’s “The Search of Our Mothers’ Gardens” without crying. “But if I had to choose one,” she says, “it is Anna Julia Cooper’s ‘The Higher Education of Women.’ There is a feminine side and a masculine side. And it acknowledges a culture that has been raised by all men. I think it is brilliant, and just a beautiful, beautiful piece.”

In hindsight, Jane Addams and Ann Berthoff are two omissions Ronald regrets. To this day, she also laments that they did not discover and include Bathsua Makin, who in 1673 published, “An Essay to Revive the Ancient Education of Gentlewoman in Religion, Manners, Arts and Tongues With An Answer to the Objections Against This Way of Education.” In her chapter, “Feminist Perspective on the History of Rhetoric,” in the Sage Handbook for Rhetorical Studies, Ronald points to Makin as she cautions the field from becoming too self-congratulatory. In this tract, Makin includes a long catalog of women rhetors that scholars in our field have only recently recovered. Consequently, Ronald concludes, “We’re recovering what was lost, found, and then lost again” (149). Offering Makin as a cautionary tale, Ronald suggests that recovery and even publication of women’s rhetoric is not sufficient. Women’s rhetoric(s) must be taught.

Consequently, one of the most crucial measures of the texts in Available Means is how they work in the classroom. Ronald says she often began her women’s rhetoric courses with Hortensia’s “Speech to the Triumvirs,” Queen Elizabeth’s “To the Troops at Tilbury,” and “Cherokee Women Address Their Nation.” Because each of these texts demonstrate audience challenges that women face and women’s efforts to invoke ethos, “they immediately show students, particularly undergraduates, that it is different to speak as a woman,” says Ronald. In her personal copy of Available Means, she lists all the classes where she has assigned each text. Ida B. Wells, Terry Tempest Williams, bell hooks, and Andrea Dworkin are some of the texts she frequently used.

Ronald believes Wells’ “Lynch Law in All its Phases” is the perfect text to study audience and logical appeal. “There is hardly any emotional appeal there and she rarely speaks of herself,” she explains. “By employing logical appeals relentlessly, Wells is assuming that her audience is good men who clearly don’t know about the lynchings, because if they did they would do something about it.” Ronald used Williams “The Clan of One-Breasted Women” to show the blending of personal and public appeals that is so common in women’s rhetoric. She notes how Williams moves seamlessly back and forth from her own family’s experience with breast cancer to disquisitions on nuclear weapons. And she used hooks “Homeplace” to help students see how rhetorical theory comes from rhetorical action. “Particularly for women, rhetorical theory comes from physical embodied experience,” says Ronald.

Initially, Ronald worried about putting Andrea Dworkin’s “I Want a 24 Hour Truce During Which There is Not Rape” in the anthology. “Not because I didn’t think she was dead right,” she says, “but because students might think she was so shrill. However, I found it is the perfect essay to teach audience, ethics, and ethos.” Ronald has also used Susan B. Anthony’s The United States of America v. Susan B. Anthony to demonstrate stasis theory, and she has used Zora Neal Hurston’s “Crazy for this Democracy” to illustrate women’s use of humor. “The text is so funny, so my classes talked about whether it’s ok for women to be funny,” explains Ronald. She also found that some texts work better with graduate students than undergraduates and vice versa.

In her teaching with Available Means, Ritchie was continually struck by the way students found essays or writers that really spoke to them and their situation. “It’s amazing to think that Hortensia inspires students today. That’s the marvel and fun—the myriad connections and cross currents.” Nonetheless, Ritchie admits that it was sometimes a challenge to get students to move beyond reactions and ask the appropriate questions such as: What definition of woman was the writer working from? What traditions, laws, or norms were they working out of, or resisting? What were their methods and available means? What did they seek to accomplish? “While I want students to discuss the impact of the pieces on their life, I also want them to approach the pieces rhetorically,” stresses Ritchie.

Similarly, Ronald continually asked students: What’s the rhetorical situation? Who is speaking to whom? What is their argument? How are they making it? What are the syllogisms? What are the enthymemes? What are the appeals? What kind of style are they using—high, low, medium? “I didn’t want students to come away from this text simply with a sense of awe about these women—‘weren’t they brave, weren’t they incredible?’ Yes,” says Ronald, “but what can we learn from them, how did they manage to do what they’re doing, and how might you deploy a similar kind of strategy?”

In the same way they hoped that their collection would change their students, Ronald and Ritchie admitted that the collection changed them and their teaching. Ritchie began assigning papers connected to action research. Students in her classes did outreach projects, some volunteered in the Women’s Studies Center, she even had a student do an ethnography at a battered women’s shelter. “That was really different for my teaching,” says Ritchie, “but I wanted to encourage students to take the next step and put what they were reading and learning into practice some way. I wanted them to understand that they could be active rhetoricians themselves. I think it’s Minnie Bruce Pratt who says, we have to ‘give theory flesh and breath.’”7

Ronald says that working on Available Means led her to be more conscientious about asking “what am I missing?” In terms of her teaching, she says the collection has taught her “how identity is inherent in the rhetorical situation and rhetoric is always about uncertainty and power.” She notes that Gloria Steinem’s essay “Supremacy Crimes” is especially effective in showing this. In this 1999 essay, Steinem wrote, “I think we begin to see that our national self-examination is ignoring something fundamental, precisely because it’s like the air we breathe: the white male factor, the middle-class and heterosexual one, and the promise of superiority it carries” (494). Given the murders of African American men and women, President Trump’s election, and the current political climate, Ronald stresses how Steinem’s text still speaks to us today.

Often Ronald used Available Means in her first-year writing courses. “There is no exigence like that of being a woman,” she asserts. “I mean if you want to teach rhetoric there is no better way to teach it than to consider how you persuade the powerful when you have no power.” Furthermore, she says, “Teaching women’s rhetoric teaches the rhetorical context and the rhetorical triangle in stark, stark ways that first-year writers get immediately. Instead of using a JFK speech, it is much more effective to use Angelina Grimké. Plus, they don’t consider women rhetors, and dammit, they should!”

A Labor of Love

One of the most telling facets of the making of Available Means are the logistics, which underscores that the anthology was a labor of love. Ritchie and Ronald admit there are many trials to putting together an anthology. Ronald says their process in the mid-to-late ‘90s “almost seems like the middle ages today.” “We photocopied, photocopied, and photocopied,” explains Ritchie. And after Ronald accepted a position at Miami University in Oxford, Ohio, they began shipping pages back and forth between Nebraska and Ohio. “We had a copy of every text (70 plus), and a grid that we laid out indicating who would write the introduction, whether we had obtained the permission, what the fee was, whether we had paid it, who paid it, and so on,” explains Ritchie. Indeed, payment for copyrights was no small matter; the cost totaled a daunting ten thousand dollars. While they received some funding assistance from the UNL and Miami University, Ronald and Ritchie paid most of it themselves; that’s how much they believed in the project. According to Ronald, Alice Walker’s piece was the most expensive, but she promises that’s not why reading it always brings her to tears.

Ronald and Ritchie are quick to acknowledge that compiling the anthology was a collaborative effort not only between themselves, but also with the women writers included in the collection, women scholars across the country, and librarians, who were invaluable in helping them track down first appearances, first editions, and copyright holders for obscure volumes. They also involved their students. Some graduate students helped with head notes, undergraduates helped gather bibliographic information. And everyone helped proofread, especially Ronald’s late husband, Dennis. Ronald explains that all the primary texts that appear in the collection were scanned, and while that was better than typing everything, the unreliability of scanners at the time meant everything had to be closely proofread. In fact, Ronald’s husband read the entire book out loud with her—over 500 pages of copy—to compare the manuscript with the original text including punctuation. For several months, Ronald says their talk around the house was punctuated.

“Quotation mark, have you let the dogs out, comma, Dear, question mark, quotation mark.
Quotation mark, Kate, comma that was a delicious dinner, exclamation point, quotation mark.”

Despite their best efforts, in the back of her personal copy of Available Means, Ronald has a running list of errors. She regrets that the publisher did not allow them to do a second edition around 2004 or 2005. “That was a real disappointment,” she says. “We would have corrected the errors and switched out some pieces.”

While Ritchie and Ronald never had the opportunity to update the collection, Charlotte Hogg and Shari Stenberg have decided to continue the work by putting together a new anthology of women’s rhetoric(s). Both have a direct lineage to Available Means. Hogg was in one of Ronald’s undergraduate courses at UNL, and she was also in one of Ritchie’s early Rhetoric of Women Writers graduate courses for which Available Means was initially envisioned. And in 2007, when Stenberg joined Ritchie as a colleague at UNL, Ritchie invited her to begin teaching the Rhetoric of Women Writers course.

Describing the need for a new collection, Hogg explains, “While an explosion of theoretical, methodological, and historiographic texts in the field of women’s rhetoric have been published since the turn of the century, there still isn’t another book like Available Means with primary works grounded in context and history with a rhetorical focus” (“Creating”). She believes that a new anthology is especially needed in undergraduate courses filled with students who are about the same age as Available Means and immersed in new literacy practices. Some of the exigencies Stenberg and Hogg point to that are driving the need for a new collection include third wave or new feminisms; new means of persuasion; globalization, transnationalism, and climate change; and questions about what constitutes woman or gender fluidity. Hogg and Stenberg anticipate that Women’s Rhetorical Acts will highlight up to 40 contemporary female rhetors, including well-known voices such as Chimamanda Ngozi Adichie, Hillary Clinton, Melissa Harris-Perry, Marjane Satrapi, Lindy West, as well as voices less known—or even unknown—such as the Stanford rape victim and “Riverbend,” the anonymous Baghdad Blog author. In a time when more platforms and media include more voices, Stenberg and Hogg consider the rhetorical work from blogs, podcasts, or YouTube that has in one way been an equalizer and in another demonstrated the kind of rhetorical resilience against exclusion that women have faced for centuries.

Ronald and Ritchie are delighted that Hogg and Stenberg are continuing the project. Moreover, they believe this new anthology needs to be guided by the next generation of scholars. Of course, it is a generation of scholars who grew out of the flourishing field of women’s rhetoric that Ritchie and Ronald’s anthology has helped cultivate. Inspired by students’ persistent question, “Where are the women?” Available Means helped make it possible to teach women’s rhetoric courses. Along with the substantial work of other scholars in women’s rhetoric, Available Means has also contributed to the reconception of rhetorical history; thus, paying homage to Sappho’s words.

Endnotes

  1. Ritchie previously retired in 2010.
  2. I am grateful to Joy Ritchie and Kate Ronald, who allowed me to interview them. They even took the time to search old files to answer some of my questions. I want to thank Charlotte Hogg and Shari Stenberg for their assistance. After working on this essay, I am especially grateful for their efforts create a new anthology. I also want to thank Jess Enoch, one of my Peitho reviewers, and Jane Greer and Liz Tasker Davis, my wonderful writing group, who read drafts of this essay and offered several helpful suggestions.
  3. Royster, Jacqueline Jones. Traces of a Stream: Literacy and Social Change Among African American Women. Pittsburgh: University of Pittsburgh Press, 2001.
  4. Unless otherwise indicated, quotes from Ritchie and Ronald were drawn from telephone interviews.
  5. See Andrea A. Lunsford’s “On ReClaiming Rhetorica” in Reclaiming Rhetorica: Women in the Rhetorical Tradition. Ed. Andrea A. Lunsford. Pittsburgh: University of Pittsburgh Press, 1995: 3-8.
  6. The biennial Feminisms and Rhetorics Conference is sponsored Coalition of Feminist Scholars in the History of Rhetoric and Composition, which was organized in 1989 as the Coalition of Women Scholars in the History of Rhetoric and Composition.
  7. See Minnie Bruce Pratt’s “Gender Quiz” in Available Means pg. 434.

Works Cited

  • Hogg, Charlotte. “Creating Change: Furthering Available Means across Generations.” Conference on College Composition and Communication. Oregon Convention Center. 16 March 2017. Conference Presentation.
  • Lunsford, Andrea A. “On Reclaiming Rhetorica.” In Reclaiming Rhetorica: Women in the Rhetorical Tradition. Ed. Andrea A. Lunsford. Pittsburgh: University of Pittsburgh Press, 1995: 3-8. Print.
  • Morrison, Toni. “The Nobel Lecture in Literature.” (1993) In Available Means: An Anthology of Women’s Rhetoric(s). Eds. Joy Ritchie and Kate Ronald. Pittsburgh: University of Pittsburgh Press, 2001, 417-423. Print.
  • Pratt, Minnie Bruce. “Gender Quiz.” (1995) In Available Means: An Anthology of Women’s Rhetoric(s). Eds. Joy Ritchie and Kate Ronald. Pittsburgh: U of Pittsburgh P, 2001. 425-34. Print.
  • Ritchie, Joy. “Cultivating Capacities: Anthologizing to Theorize an Emerging Field.” Conference on College Composition and Communication. Oregon Convention Center. 16 March 2017. Conference Presentation
  • —. Telephone interview. 21 Feb. 2017; 13 Nov. 2017.
  • Ritchie, Joy and Kate Ronald. “Introduction: A Gathering of Rhetorics.” In Available Means: An Anthology of Women’s Rhetoric(s). Eds. Joy Ritchie and Kate Ronald. Pittsburgh: University of Pittsburgh Press, 2001. xv-xxxi. Print.
  • —. “Riding Long Coattails, Subverting Tradition: The Tricky Business of Feminists Teaching Rhetoric(s).” In Feminism and Composition Studies: In Other Words. Eds. Susan Jarratt and Lynn Worsham. New York: MLA, 1998. 217-38. Print.
  • Ronald, Kate. “Feminist Perspectives on the History of Rhetoric.” In Sage Handbook of Rhetorical Studies. Eds. Andrea Lunsford, Kirt Wilson, and Rosa Eberly. London: GBR Sage Publications, 2008. 139-152. Print
  • —. Telephone interview. 29 Sept. 2016; 30 Nov. 2017.
  • Steinem, Gloria. “Supremacy Crimes.” (1999) In Available Means: An Anthology of Women’s Rhetoric(s). Eds. Joy Ritchie and Kate Ronald. Pittsburgh: University of Pittsburgh Press, 2001. 491-494.
  • Stenberg, Shari. University of Nebraska-Lincoln, “Creating Change: Transversing Gender and Geography.” Conference on College Composition and Communication. Oregon Convention Center. 16 March 2017. Conference Presentation.

Review of Women’s Professional Lives in Rhetoric and Composition: Choice, Chance, and Serendipity

Flynn, Elizabeth A. and Tiffany Bourelle, eds. Women’s Professional Lives in Rhetoric and Composition: Choice, Chance, and Serendipity. The Ohio State University Press, 2018. 286 pp.

The three words that subtitle the collection of essays in Women’s Professional Lives in Rhetoric and Composition: Choice, Chance, and Serendipity (Flynn and Bourelle, eds.) actually describe the origin of this very book review. As a forty-eight-year-old first year Ph.D. grad student, my professors advised me to write a few book reviews to beef up my CV that lists the lone literary analysis I wrote twenty-three years ago.1 Choosing this book as my very first book review turned out to be a serendipitous one since I am beginning a new journey and I am looking for connection, inspiration, and place (space) in my professional career. In this collection of fifteen thematically linked narratives grounded by an illuminating preface and informative introduction, I travelled the journeys these professional women took/are taking as rhetors, teachers, activists, creators, and renegades and fortunately found myself in these stories. Flynn and Bourelle’s collection of essays could be a kind of an introductory primer for new scholars of rhetoric and composition who, like me, can relate to the personal and surprising beginnings and transcendental movements in the various paths of life. While reading these narratives, I recognized and related to the fears, the risks, the choices, the mentors, and the euphoric moments when everything just clicks: the explosive kairotic stillnesses in time that motivate us to keep going. Like all of these women, I have made choices that have given me great fulfillment, yet I still want more: more writing, more collaboration, more experience, more research, more learning, more change, more chances to make choices, and more moments of serendipity.

“Feminist Rhetorical Resilience”

Editors Elizabeth A. Flynn and Tiffany Bourelle are two forces of nature who have created, collaborated, resisted and changed the field of rhetoric and composition. Notably, Flynn co-authored with Patricia Sotirin and Ann Brady Feminist Rhetorical Resilience, the text that inspired this new essay collection, and Bourelle has “designed and currently runs eComp, a fully-online program that utilizes a multimodal pedagogy, helping distance education students acquire twenty first century literacies” (245).

As chance would have it, I am in the middle of a transcendental unit with my accelerated English III and AP Lang students that includes the reading of Zora Neale Hurston’s Their Eyes were Watching God. The chances, choices, and serendipitous moments in Janie Starks’ journey of self-discovery align with those narratives in Women’s Professional Lives. Hurston writes, “Now, Women forget all the things they don’t want to remember and remember everything they don’t want to forget. The dream is the truth. Then they act and do things accordingly. So the beginning of this was a woman” (1). Each woman in this collection of narratives recalls the expectations and challenges as times in which their core selves battled for individuality and as their dreams changed into their truths. And given choices, chances and serendipity, these women “act[ed] accordingly.”

In their introduction to the text, editors Flynn and Bourelle remind the reader of the center argument from Feminist Rhetorical Resilience: “feminist conception of resilience is best seen not as fundamentally psychological but as rhetorical, relational, and contextual” (Introduction). Incorporating the “metaphors feminist rhetoricians have used recently to describe the present-day and historical situation of marginalized groups,” Flynn, Sotirin, and Brady claim “like borderlands, streams, silence, listening, geographies, advocacy, motion, and walking and talking, resilience resonates with concerns about feminist agency and rhetorical action in the face of pernicious social and material forces” (“Introduction”). Women’s Professional Lives in Rhetoric and Composition develops this concept as the authors explore metis and fifteen journeywomen act in the “intersection of agency and accidental sagacity” (5). These travelers have been “unusually resilient,” have “exhibited considerable agency, especially in taking risks and have made decisions in serendipitous ways and at kairotic moments” (15). Like Janie Starks in Their Eyes Were Watching God, the women in these essays chronicle transcendental movements of the individual rhetor/scholar/teacher and her intimate relationships to place and others as she journeys to within and for herself. 

“Metaphors [and] Feminist Rhetoricians”

A central image of a pear tree for the metaphor of creation weaves through Hurston’s novel as the protagonist Janie searches for her own voice. Hurston writes, “Janie saw her life like a great tree in leaf with the things suffered, things enjoyed, things done and undone. Dawn and doom was in the branches” (8). Words and images are kin that center themselves in the study and practice of rhetoric and composition. Writers Malea Powell, Shirley Rose, Libby Falk Jones, and Suellyn Duffey contribute moving essays to Women’s Professional Lives in Composition and Rhetoric that also incorporate powerful metaphors of creation to frame their stories. In “Word by Word, Bead by Bead: Making a Scholarly Life” Malea Powell begins with “this story is a making, a tracing of relations, a beadwork of choices, of words, stitched around and through an accumulation of stories, anchored with poetry, shot through with chance” (124). As she instructs us in the making of her art, she “construct[s] a beadwork story-sculpture for how [she] became the scholar” she is (128). In her assertive tone she advises the reader to not be “afraid of what happens between asking and listening. Don’t be afraid to take a chance, to listen, to practice, to tell (136). Similarly creative, Shirley Rose‘s “What I Learned about Teaching, Administration, and Scholarship from Singing with the Scottsdale Chorus” reflects upon lessons both learned and remembered through becoming a member of the competitive Chorus. Through her creation of song and the development of her voice as it enhances the voices of others, Rose transcends the boundaries between student and teacher, follower and leader, seeker and finder. Poet Libby Falk Jones presents her essay woven with stanzas of poetry, “words and image” (74) that offer a “continuous and a discontinuous” narrative “speak[ing] to the new identity” she creates (84). She provides two poems in her essay that lay bare the emotions and snapshots of intersectionality in her life and she “defines [her]self as poet and photographer. In yet another artistic expression, Suellynn Duffey embraces “kinesthetic elegance” and claims that “we, as women in rhetoric and composition, move with a different choreography through dances that show diverse ways in which one can ‘make it’” (105). As a student of dance, “physical realms…. A sort of bodily experience in the mind” is both a “metaphorical abstraction” and “an embodied reality” of her life (89). Narrative is a form of art and metaphors, analogies, and connections are strong ways to speak to audience. Art both shapes and reflects life providing both aspiration and validation. These feminist rhetoricians and Hurston’s Janie, and writers Powell, Rose, Jones, and Duffey see incorporate these artistic expressions that begin as seeds but develop into branches, expand, and flourish. 

“Exhibiting Considerable Agency”

In Their Eyes Were Watching God, Janie’s life was managed first by Nanny, then by her husbands Logan Killicks and Joe Starks and the town of Eatonville, and finally, by the racial inequality of pre-civil rights era America. Similarly, each essayist in Flynn and Bourelle’s collection describes expectations from families, from societies, and from circumstances that curse? bless? her to follow paths that required choices and action. The women exhibited considerable agency in battling the barriers they faced personally and professionally. Lisa Ede’s “desire” to collaborate with Andrea Lunsford was “challenged” by university departments as “shocking—even dangerous” (22). Lynn Z. Bloom’s marriage “defied [her] parent’s expectations” and her choice to have children were “defiant rebuttals to the stand advice for 60’s women, which equated maternity with professional suicide” (61). Jacqueline Rhodes was a “transient student, physically speaking, living in [her] own poverty in order to escape her families.” Rhodes continues: “those multiple paths, too, served as queer ways…queer time…was ‘unscripted’…by any conventions of straight temporality. It was disorderly and strange, the ‘constantly diminishing future’ indeed hovering like a storm cloud” (145). Irene Papoulis exposes her anxiety and struggles with shame in her career in the academic world as her essay “explore[s] how the social realities of the field of composition fueled her status anxiety” (204). Natasha N. Jones was “aware of and, almost immediately confronted with the stereotypes about black, single mothers and the challenges that [she] would face because of the gendered and racialized perceptions that are entrenched in our society” (222). Iklim Goksel’s emigration from Turkey and her study of ethnography to “give voice to women’s non-Western forms of linguistic and cultural rhetorical choices” employ the term “kismet” that “does not represent a ready-made world but rather entails a remaking that suggests inquiry, capability, resilience, choice, chance and serendipity” (192). Linda Adler-Kassner‘s “threshold concepts of writing studies” and her incorporation of Timmermans’s definition of “troublesome knowledge” are “central for growth and contribute to a sort of resilience through which growth can occur” (110). These women exercise resilience in the face of their obstacles in that they do not resign, but again, “act accordingly.” In Hurston’s novel, Janie’s resilience to have the faith to act on her dream is called upon when she meets Tea Cake after years of living a silent life. Tea Cake acts as mentor to hear Janie speak, telling her “Have de nerve tuh say whut you mean” (Hurston 109). Like Janie, Flynn and Bourelle also acknowledge the mentors who influenced them to take agency of their voices. Other mentors and influence came for Papoulis with Peter Elbow, and Susan Miller guided Duffey, Rhodes, and Ede. Every essayist regards influential texts that mentored her in her career, such as Jack Halberstam’s In a Queer Time and Place: Transgender Bodies, Subcultural Lives for Rhodes, and “Technologies of Serendipity” by Paul Fyfe for Bourelle. Families, high school teachers, spouses, and groups of other women act as mentors supporting these women as they acknowledge the journey to discover self does not have to be a lonely one. After starts and stops and other branches in the road, these women, like Janie, ultimately find the power of their individual voice.

“…Like Borderlands, Streams, Silence, Listening, Geographies…”

Malea Powell writes “as human beings, we are all intimately connected to the land… you live in a geography, a particular space writing on a place, a body of land. …our lives happen on the land, in places practiced into spaces of discovery, of rhetoricity…” (136). The collection of essays does not name a higher power or mention religion, but the reverence for serendipity is clear, and often, inspiration is taken from nature and place. Bloom calls her life a “garden of serendipities” (59) and Bourelle looks to the “aspen trees that line the Rio Grande beginning to turn yellow and orange” (173) before beginning her recollections. Flynn cultivates gardens on her home farm and both Anne Ruggles Gere and Duffey describe hiking in the mountains. Bloom “listens to the lingua franca flutes, guitars, and the throbbing drums carried high on the western wind” (70). Many of the writers feel a connection to their universities and students and augment the culture of these places. In their retellings, the writers urge the reader to recognize those moments in order to be open to taking the chances provided. Serendipity can happen in times of great joy or despair. In Their Eyes Were Watching God, Janie and the others “seemed to be staring at the dark, but their eyes were questioning God” (160). After the devastation from the hurricane and events after that irreparably change Janie’s life, Janie returns home with a ‘package of garden seed that Tea Cake had bought to plant” (191). The writers in this collection also began with the stuff of possibility, often faced events that irreparably changed their lives, but still they drew upon their resilience and embarked on journeys to nourish their “packet of seeds.” In their personal lives they created families, in their professional lives they also created “democratic classrooms,” and writing groups, such as Gere’s Puget Sound Writing, and Beth L. Hewett’s OWI and GSOLE. Like Hurston’s pear tree that gives and receives, these women create and re-create themselves often in and around a constellation of others. These women teach, encourage, direct, research, engage, and challenge their audiences with their application of individual voice and purpose.

“Rhetorical, Relational, and Contextual”

The intention of the book is to provide guidance both professionally and personally since, as many of the essays describe, the two areas of life are inextricably entwined. I referred to it as an introductory primer for rhetoric and composition, but it is also transcendental primer for someone like me. Like Janie, I have a dream that has become my truth and prompted me to “act accordingly.” Like Lisa Ede’s and Iklim Goksel’s transition between academic disciplines, I am an English teacher transitioning from American Literature into a new space of rhetoric and composition. The narratives in this collection remind me of my resilience and validate my choices. My story is not without metaphor, agency, and space. I have navigated the waters of public high school education in Mississippi with the serendipitous fortune of teaching at a school where I have a voice. Encouraged by the narratives of these women, I can bravely blend my literary past with the new horizon presented in the discipline of rhetoric and composition. From these women, I am equipped with a reading list to expand my knowledge and bolster my teaching style such as “Border Crossings: Intersection of Rhetoric and Feminism” (Ede, Glenn, Lunsford), or A Writer Teaches Writing (Murray). As a reader/student, I learned new terms of this field such as “ethnography,” “queer theory,” andanti-modernist feminism.” I can hear myself in the singing in the constellation of these women’s voices here, in my own space, in my own classroom. Like Janie and these feminist rhetoricians, I search for more chances and hope to change rhetorically, relationally, and contextually. Women’s Professional Lives paints the journeys and the ultimate, profound kairiotic moments where “old thoughts [come] in handy now, but new words would have to be made and said to fit them” (Hurston 32). I choose to live and love this journey since, like them and Janie, I am not “finished thinking and feeling” but will “pull in [my] horizon like a great fish net” (Hurston 192). Illustrating the “feminist perspective of resilience” that is “rhetorical, relational, and contextual,” Women’s Professional Lives in Rhetoric and Composition breathes with the lives of choices and chance. It offers the reader—regardless of the path she is now onthe power to recognize her own resilience and the faith in the agency of serendipity.

Endnote

  1. Keane-Temple, Rebecca. “The Sounds of Sanctuary: Horace Benbow’s Consciousness.” The Mississippi Quarterly, vol. 50, no. 3, Special Issue: William Faulkner, 1997, pp. 445-450.

Works Cited

  1. Flynn, Elizabeth, Patricia Sotirin, and Ann Brady, Eds. “Introduction.” Feminist Rhetorical Resilience. Utah State University Press, 2012. 
  2. Halberstam, J. Jack. In a Queer Time and Place: Transgender Bodies, Subcultural Lives. New York UP, 2005.
  3. Hurston, Zora Neale. Their Eyes Were Watching God. Harper Perennial, 2006.

 

Kathleen Ethel Welch Article Award Winners

The Kathleen Ethel Welch Outstanding Article Award was created in honor of the Coalition’s first president and co-founder, Kathleen E. Welch, whose immeasurable impact on the organization continues today. The award is presented biennially in odd years for refereed work published in Peitho journal to recognize outstanding scholarship and research in the areas of feminist pedagogy, practice, history, and theory. This year’s judges had the honor of reading and rating excellent articles from seven issues of the journal—volumes 21.2 through 23.1. These articles presented diverse approaches to feminist and historical scholarship, pushing the boundaries of both field and discipline, and many of them reflected collaborative authorship.

While we would normally confer awards at our Action Hour event on the Wednesday evening prior to CCCC, this year we rely on virtual conferral and social media. Thus, on behalf of the 2021 Kathleen Ethel Welch Outstanding Article Award Committee, I am pleased to announce this year’s award recipients and honorable mentions: Ana Milena Ribero and Sonia C. Arellano (award recipients); Patricia Fancher, Gesa Kirsch, and Alison Williams (honorable mention); and GPat Patterson and Leland Spencer (honorable mention).

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Ana Milena Ribero, recipient of the 2021 Kathleen Ethel Welch Outstanding Article Award for “Advocating Comadrismo: A Feminist Mentoring Approach for Latinas in Rhetoric and Composition,” Volume 21.2. Dr. Ribero is Assistant Professor of Rhetoric and Composition at Oregon State University.

Sonia C. Arellano, recipient of the 2021 Kathleen Ethel Welch Outstanding Article Award for “Advocating Comadrismo: A Feminist Mentoring Approach for Latinas in Rhetoric and Composition,” Volume 21.2. Dr. Arellano is Assistant Professor of Writing and Rhetoric at the University of Central Florida.

This year’s Article Award committee felt that Ribero and Arellano’s call to rethink the whole discourse around mentoring is salient. Their article absolutely fulfills one of the Coalition’s principal missions: to attend to the education and mentoring of feminist faculty and graduate students in scholarship, research methods, praxis, and the politics of the profession. One judge wrote the following of this winning piece:

This article gives timely attention to the discipline and to the important, understudied area of feminist Latina rhetorical strategies of mentorship.

Another judge concurred:

In offering comadrismo as a mentoring model, Ribero and Arellano successfully elide the dichotomy between assimilationist and resistant approaches to professionalization. They elegantly describe how comadrismo can speak back to the white hegemonic norms that have underscored many mentoring practices while also transforming the structured mentoring relationship into a site for institutional critique. Furthermore, the dialogic nature of their article demonstrates comadrismo as an embodied practice.

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Patricia Fancher, honorable mention for “Feminist Practices in Digital Humanities Research: Visualizing Women Physician’s Networks of Solidarity, Struggle, and Exclusion,” Volume 22.2. Dr. Fancher is Faculty in the Writing Program at the University of California, Santa Barbara.

Gesa Kirsch, honorable mention for “Feminist Practices in Digital Humanities Research: Visualizing Women Physician’s Networks of Solidarity, Struggle, and Exclusion,” Volume 22.2. Dr. Kirsch is Professor of Rhetoric and Composition and Director of the Writing Center at Soka University.

Alison Williams, honorable mention for “Feminist Practices in Digital Humanities Research: Visualizing Women Physician’s Networks of Solidarity, Struggle, and Exclusion,” Volume 22.2. Professor Williams is Faculty in the Writing Program at the University of California, Santa Barbara.

While this article did not win the 2021 award, this year’s judges appreciated the authors’ creative approach to historiographic recovery of women physicians through the visualization of solidarity networks and citational politics. Judges particularly admired the care with which the authors demonstrate “naming” as a simultaneous inclusive and exclusive practice. Their article absolutely fulfills one of the Coalition’s principal missions: the advancement of feminist research and pedagogy across histories, locales, identities, materialities, and media. One judge wrote the following:

This article demonstrates an excellent research design and thoughtful consideration of the idea of feminist community. Furthermore, it has broad implications for future research.

Another judge concurred:

Not only is this article sophisticated in argument and clear in scope, it also reflects several approaches to feminist scholarship that readers of Peitho have come to value: it reflects the historical, the digital, and the critical—particularly in revealing with honest sensitivity the egregious limits of certain kinds of feminist solidarity movements.

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GPat Patterson, honorable mention for “Toward Trans Rhetorical Agency: A Critical Analysis of Trans Topics in Rhetoric and Composition and Communication Scholarship,” Volume 22.4. Dr. Patterson is Assistant Professor of English and LGBT Studies Coordinator at Kent State University Tuscarawas.

Leland G. Spencer, honorable mention for “Toward Trans Rhetorical Agency: A Critical Analysis of Trans Topics in Rhetoric and Composition and Communication Scholarship,” Volume 22.4. Dr. Spencer is an Associate Professor in the Department of Interdisciplinary and Communication Studies, and affiliate faculty in the Department of Media, Journalism, and Film and the Women’s, Gender, and Sexuality Studies Program at Miami University.

While this article did not win the 2021 award, this year’s judges felt that Patterson and Spencer made several critical pathways more visible for conducting research on trans subjects and/or into trans topics. One judge wrote the following:

This extensively well-researched article prompted generative discussion and prompted considerations of how the literature review is in itself a feminist genre, one that demonstrates tireless labor and acts as a welcome to future scholars and a gift to current researchers. This article will no doubt chart the course of future research in Trans Rhetorical work and in the field, broadly construed.

Another judge concurred:

Patterson and Spencer actively reconsider how different forms of materiality—literature, visual media, genre, reviews (like itself), etc., as well as pedagogy—can help contribute to a reconfiguring of trans* agency beyond simply undoing and replacing. They propose methods that can help us regenerate conversations around representations rooted in time—contemporary and not—and explain why/how these require evaluations that do more than switching out paradigms. Ultimately, they help us question how to reconfigure the way we understand and support spaces for trans* realities, voices, and representation that are relevant in shaping current and future scholarship.

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Please join us in congratulating these scholars and teachers on their work. We look forward to your nominations and applications for the several awards still upcoming this year!

Tarez Samra Graban
Immediate Past-President
Awards Chair 2020–2022

and members of the 2021 Kathleen Ethel Welch Outstanding Article Award Committee
Rachel Jurasevich
Kimberly R. Lacey
Jolivette Mecenas
Nancy Myers
Kate Pantelides

“There’s Just Something About Her”: The Lasting Influence of Anti-Suffrage Rhetoric on American Voter Attitudes

In November 2018, Sarah Elfreth made Maryland history as the youngest woman to win an election to the Maryland State Senate at age 30. But like so many other women who work to shatter the glass ceiling, Senator Elfreth ran into her fair share of sexist criticism. “[I was] incessantly criticized for being too young, being unmarried, and being childless. Apparently that combination made me wholly unqualified to serve in the Senate,” she shared during a June 2020 personal interview. “That was the most misogyny I faced in the entire campaign. When women say things like that, it gives men credence to say it” (Elfreth).

Erin Lorenz, a candidate for the Anne Arundel County Board of Education in 2020, shared a similar experience of voters needing to see her as a “traditional” woman. According to Lorenz, voters would ask “But what will you do?” upon learning that she would have to resign from her teaching job if she won. Because many of them looked visibly uncomfortable when she said that she would have to get another job, adding, “I’m getting married in April,” seemed to go over much more smoothly. “They definitely felt more relieved when they knew that,” Lorenz said. Unfortunately, after one hundred years of national suffrage, women like Sarah Elfreth and Erin Lorenz still encounter tired tropes of how women are regarded in the political arena. Women may have the vote, but their fight to be recognized as full political participants is far from over.

The centennial anniversary of women’s suffrage in 2020 gives us many opportunities to celebrate social progress. The new Turning Point Suffrage Memorial in Fairfax County, Virginia is a space for visitors to learn more about the Silent Sentinels, while the Library of Congress crowdfunded archival project, “Suffrage: Women Fight for the Vote,” has provided the public with ways to engage remotely during the COVID-19 pandemic. But while enjoying these commemorations, we must be careful not to succumb to what University of Wisconsin sociologists Matthew Desmond and Mustafa Emirbayer deem the ahistorical fallacy: the belief that past events like the ratification of the Nineteenth Amendment “are too far removed to matter to those living in the here-and-now” (Desmond and Emirbayer 344). History is a continuum of connections, and individual instances of progress do not eradicate institutional sexism. There is still so much to learn, and so much to fight for.

My article argues that despite the ratification of the Nineteenth Amendment on August 18, 1920, the rhetoric that charged its opposition still persists when it comes to female voters and female political candidates. To reach this conclusion, I analyze the continuation of anti-suffrage rhetoric over the last century according to the colonial “Republican Mother” archetype, as well as Peter Glick and Susan Fiske’s ambivalent sexism inventory, to establish six appeals of anti-suffrage rhetoric: appeal to respectability politics, appeal to spite, appeal to family, appeal to male structural power, appeal to women as overly emotional, and appeal to unique gender roles.  Finally, I share my own recent data from political canvassers on the negative rhetoric surrounding female voters and female candidates, examine the ways in which voters’ comments both echo and diverge from sentiments made one hundred years ago, and establish a seventh rhetorical appeal for the twenty-first century.

Citizenship by Proxy: The Republican Mother

As was the case when black men were legally denied the vote before the passing of the 15th Amendment, definitions of citizenship lay at the heart of the women’s suffrage question. If women did not have the vote, were they full citizens of the United States? And if they were not full citizens, was the goal of the anti-suffrage movement to reserve citizenship, as Elaine Weiss sardonically observes in The Woman’s Hour, “by right of a certain shape of genitalia”? (40)

Rosemarie Zagarri describes the notion of a separate brand of citizenship for women, to be practiced within the boundaries of what is “natural” and therefore appropriate for their sex, as a “broad, long-term, transatlantic reformulation of the role and status of women” in her essay, “Morals, Manners, and the Republican Mother” (Zagarri 193). European philosophers like John Locke, Jean-Jacques Rousseau, Adam Smith, and Lord Kames lay the groundwork for how Americans eventually conceived of women’s relationship to the family unit and to society more generally. The latter’s assertion that women’s “relationship to their country is secondhand, experienced through husbands and sons,” was particularly influential in the formation of the “Republican Mother” archetype, as it carved out a specific path of political influence that American women could exercise in lieu of suffrage (Kerber 196). In his 1806 essay, “Of the Mode of Education Proper in a Republic,” Benjamin Rush insisted that “[women] should not only be instructed in the usual branches of female education, but they should be taught the principles of liberty and government; the obligations of patriotism should be inculcated upon them” (qtd. in Zagarri 206). By learning about politics in America without any first-hand involvement, women would be able to perform a kind of citizenship by proxy. They could shape the character of men and boys, and by extension, contribute to a more moral society.

Relatedly, the Republican Motherhood ideal is also an illustration of benevolent sexism. Defined by Peter Glick (Lawrence University) and Susan T. Fiske (now Princeton University) in 1996 as one of the two “prongs” of the researchers’ ambivalent sexism inventory, benevolent sexism is the lesser-known cousin of hostile sexism that masquerades as kind and complementary. According to Glick and Fiske, this kind of sexism is comprised of attitudes “[that view] women stereotypically and in restricted roles but that are subjectively positive in feeling tone (for the perceiver) and also tend to elicit behaviors typically categorized as prosocial (e.g. helping) or intimacy-seeking (e.g., self-disclosure)” (Glick and Fiske 492). A contemporary example of benevolently sexist behavior would be a man telling a woman that the catcalls she gets while walking to work are “just compliments,” and that she should “smile more” so as to appear inviting and amicable. Such comments focus on praise while undermining female agency. The woman is harassed, her male friend assures her, because she is just so beautiful, and urges her to sacrifice her comfort to maintain the social order.

For its time, the argument that women should exercise influence over their husbands and sons could be read as progressive and even feminist. But the resulting Republican Mother archetype shaped American conventional wisdom in benevolently sexist ways, and defining women by their sexual and moral purity became grounds for anti-suffrage activists to keep them out of political life. “It was, suffrage opponents explained, because they held women in such high esteem that they denied them the vote,” Christina Wolbrecht and J. Kevin Corder write in A Century of Votes for Women. The authors additionally note that such rhetoric often turned from flattering to frightening once women disobeyed the rules: “An anti-suffrage cartoon presented women with a choice: Reject the right to vote and retain the safety and happiness of the home, or obtain the vote and accept the degradation of the ‘street corner’” (Wolbrecht and Corder 33-34). Left with no middle ground between the home and the street corner, a space that implies poverty, prostitution, and general debasement, women would surely be scared into silence.

The Rhetoric of the Antis: Benevolent Sexism Turns Hostile

The benevolent sexism inherent in the Republican Mother archetype is an example of what Glick and Fiske deem “protective paternalism,” a method of preserving women “as wives, mothers, and romantic objects…to be loved, cherished, and protected” (493). As in the previously mentioned anti-suffrage cartoon, benevolent sexism is often exposed as a cover for hostile sexism once women respond in a way that rebukes the existing social order. The real threat of physical violence that women face while being harassed on the street, for instance, exemplifies how quickly a flatterer can pivot and become an attacker.

It is worth noting that some anti-suffrage rhetoric, usually from individual speakers, did remain benevolently sexist without turning hostile. Many female anti-suffrage activists of the early 20th century revised their former position that women should keep exclusively to the home as more women became active in social clubs and other community organizations. Mrs. J.B. Gilfillan, president of the Minnesota Association Opposed to Woman Suffrage, clarified her evolving stance in 1915:

Anti-Suffragists are opposed to women in political life, opposed to women in politics…We believe in women in all the usual phases of public life, except political life. Wherever women’s influence, counsel, or work is needed by the community, there you will find her, so far with little thought of political beliefs…The pedestals they are said to stand upon move them into all the demands of the community. (qtd. in Thurner 40)

Gilfillan subtly frames her position as one that allows women more freedom than they had previously been accustomed to. “We believe in women in all the usual phases of public life” suggests variety of choice as well as eased restrictions, and the words “except political life” may resonate as a fair compromise. Gilfillan’s use of the word “pedestal” is also apt, as pedestals are symbolic of benevolent sexism. Putting women on a metaphorical pedestal first for their “natural” roles as wife and mother, then as a beacon of “political neutrality and nonpartisanship,” is a way of praising them for adhering to boundaries (Thurner 41). To sell the idea further, President Josephine Dodge, the founder and first president of the National Association Opposed to Women’s Suffrage, argued that women actually held more power by not being able to vote. She employed respectability politics by urging women to get “the best results from lawmakers by working with them for the common good, not dividing along party lines” (Miller 453). Catharine Beecher pushed women to use “moral persuasion” on male voters instead of voting themselves, another proper way to “create less conflict” (Miller 451). Gilfillan, Dodge and Beecher all used benevolent sexism to persuade by framing less power as more power. By spinning legal limitations as an opportunity for women to realize their unique gifts of “moral persuasion” and “working for the common good,” anti-suffragists were able to frame the absence of the vote as necessary.

The anti-suffrage advertisements found in newspapers and magazines were not so benevolent; in fact, they were quite hostile. Women were forced to choose whether they wanted to be virtuous housewives who left the voting to their husbands or greedy, unsexed barbarians who failed to know their place. The rhetoric in these advertisements performs the dual functions of threatening women who step outside of their proper sphere of influence while playing on men’s fears of losing structural power.

President John Adams’ notion of “petticoat government” influenced many anti-suffrage advertisements, which depicted women as nags, bullies, and literal hens corrupted by their newfound power at the polls (Weiss 29). One cartoon, titled “America When Feminized,” features a hen with a “Votes for Women” sash stepping out of her coop, directing the rooster to “Sit on [the eggs] yourself old man, my country calls ME!” The caption immediately below reads, “The more a politician allows himself to be henpecked the more henpecking we will have in politics,” followed by, “A vote for federal suffrage is a vote for organized female nagging forever” (Weiss). The postcard is certainly meant to horrify its male readers. But because it leans heavily on argumentum ad odium—an appeal to spite—female readers would also be justifiably repulsed at the thought of themselves as hen-like. 

Image is a postcard with the text "if you love your wife and much less your life get out and get under." Underneath the text is a living room with two signs on the wall: "Bless this house" and "votes for women." There is a woman holding a rolling pin menacingly while standing over a man lying on his back on the floor.

Fig. 1. “Get Out and Get Under.” Palczewski Suffrage Postcard Archive, Feminization of Men Collection.

An anti-suffrage postcard from the Catherine H. Palczewski Postcard Archive at the University of Northern Iowa depicts a woman physically dominating her husband and threatening to strike him with a rolling pin (Fig. 1). Here, a traditionally female domestic household item is weaponized to emasculate a man: what was previously a tool of service (providing meals) is now a symbol of tyranny and disorder. On another postcard from the same collection, a woman yells at her husband to clean while pointing urgently to a newspaper with the headline, “Votes for Women” (Figure 2). The husband cowers sheepishly in the corner, and neglected teapots appear to boil over behind him while the caption reads: “Puzzle—Find the Head of the House.” A puzzle, indeed, and a clear appeal to prescribed gender roles. The postcard insists that reversed roles for men and women would be a disaster for the entire household, as the man appears frightened and unable to carry the burden of domestic labor that is, oddly enough, supposed to be enjoyable and fulfilling for his wife. 

Image is a postcard that shows a woman bending down to pick up a paper that reads "votes for women." Behind the woman is a table, and there's a man, presumably her husband, crouched behind it looking at the woman with a scared facial expression.

Fig. 2. “Puzzle – Find the Head of the House.” Palczewski Suffrage Postcard Archive, Feminization of Men Collection.

Hostile sexism in anti-suffrage rhetoric also characterized women as too fragile and unstable to be entrusted with the vote. “Innate physical weakness made white women unfit for the rigors of the electoral competition,” Wolbrecht and Corder explain, “and unable to defend the republic against threats” (34). John Jacob Vertrees, who mentored anti-suffrage activist Josephine Pearson in her fight against Tennessee’s ratification, played on the related stereotype women as innately emotional in his 1916 pamphlet, To the Men of Tennessee on Female Suffrage. He argues in the pamphlet that “a woman’s life is one of frequent and regular periods marked by mental and nervous irritability, when sometimes even her mental equilibrium is disturbed” (qtd. in Weiss 39). Vertrees directly appeals to the idea that women are “too emotional” by citing women’s character flaws, not their positive attributes, as just cause for keeping them out of the voting booth. Anti-suffrage activists also used women’s anger to deem them “too emotional”; in other words, women’s aggressive pursuit of the vote caused their worth to diminish. “When you hand her the ballot, you simply give her a club to knock her brains out,” one Nashville reverend preached. “When she takes the ballot box, you’ve given her a coffin in which to bury the dignities of womanhood” (Weiss 32). The metaphors of violence and death are no accident here. They are a veiled threat, and an eerie foreshadowing of the jailing and torture of suffragist protesters. 

By the time the first woman was elected to Congress in 1916—four years before national suffrage—the sexist rhetoric surrounding women in politics was overtly hostile. When Jeannette Rankin of Montana won her seat in the House of Representatives, reporters painted her as “a cheap little actress” prone to “sobbing,” who needed to be “forgive[n] for her election” (Walbert). Rankin’s challenger, Jacob Crull, was so distraught over his loss that he downed a bottle of muriatic acid. But rather than characterize Crull’s action as hysterical, the newspapers published ledes like, “The sting of defeat—administered by a woman.” The message was clear: Jeanette Rankin was responsible because she dared to take a male politician’s place (Walbert). America’s first female representative needed to be punished for stepping out of her natural role, just like the women clamoring for suffrage.

Repurposing Anti-Suffrage Rhetoric for the 20th Century

After the ratification of the Nineteenth Amendment on August 18, 1920, the general expectation in America was for women to show up to the polls in droves. This was not the case. Roughly one third of eligible female voters turned out for the 1920 election compared to almost 70% of their male counterparts. The gender gap continued for some time: although women’s participation surpassed 50% in the 1936 election, men’s participation rose to a record high at about 75% (Wolbrecht and Corder 70-71).

Why the low turnout? Voting was entirely new to women and as a historically oppressed group, they were vulnerable to voter suppression efforts. “Voting is habit forming; turnout in the past increases the probability of turnout in the future,” Wolbrecht and Corder maintain. “Those who have been systemically denied the opportunity to develop the habit due to disenfranchisement are disadvantaged in the future.” Data showing that significantly more women turned out to vote in states without restrictive election laws supports this theory (76-77). For women of color, the road to enfranchisement has been even more fraught. Native American women could not vote until the Indian Citizenship Act was passed in 1924, and Chinese-American women were barred from the vote until 1943, when the Chinese Exclusion Repeal Act lifted the ban on Chinese immigration to the United States that had been in effect since 1882. The Voting Rights Act of 1965 deemed racial discrimination unconstitutional after decades of Jim Crow laws that explicitly targeted black voters, though the fight for free and fair elections continues today as gerrymandering, strict voter ID laws, and overt conflicts of interest suppress racial minorities. Women as a demographic continue to be targeted in voter suppression efforts today (“Voter Suppression”). Exact match requirements across multiple documents mean that married, divorced, and transgender women are at risk for being turned away because of name changes. Women in states without early voting will also have less of an opportunity to get to the polls on Election Day, as women still carry the bulk of household labor and childcare (Germano). 

Voter attitudes about what was and was not appropriate for women in public life also remained deeply internalized after suffrage. In 1920, 9% of women who participated in a Chicago survey on non-voter behavior stated that they did not “believe” women should vote and/or stated that their husband objected to women voting (Wolbrecht and Corder 78). Little had changed by the time Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet conducted their research on Eric County, New York voters during the 1940 election. The trio analyzes voting behavior in their 1944 book The People’s Choice: How the Voter Makes Up His Mind in a Presidential Campaign and note that responses from women that trivialized suffrage were not uncommon. Some of these responses included “Voting is for the men,” “I think men should do the voting and the women should stay home and take care of their work,” and “I never will [vote]…a woman’s place is in the home…Leave politics to the men,” signaling a strong adherence to appeals to family and to unique gender roles (Lazarsfeld et al 49). The rhetoric here echoes anti-suffrage sentiment and Republican Motherhood concepts of citizenship. Women who were dismissive of their right to vote held to hard and fast rules about the appropriateness of women in political life. Voting was not only “for” men exclusively; it was unbecoming for a woman who had other “work” to take care of. Though the hostile sexism is apparent here—Keep Out!it is warranted by benevolently sexist ideas about what a woman is and is not “naturally” suited for. And notably, even though female anti-suffragists in the 1910s advocated for women’s participation in the public sphere so long as this participation was not political, the women quoted in The People’s Choice specifically called for women to remain “in the home” where “their work” was. 

Republican Motherhood ideas persisted mid-century, enjoying a revival as what Betty Friedan now famously termed “the problem that has no name” in The Feminine Mystique. However, because women were attending colleges and universities in greater numbers, repurposed anti-suffrage rhetoric found a new audience among graduates. During his 1955 commencement address at Smith College, Adlai Stevenson II urged each woman to “inspire in her home a vision of the meaning of life and freedom,” echoing the citizenship by proxy ideas of the Republican Mother archetype. He also stressed the importance of never letting educational or professional pursuits overshadow domestic duties in an appeal to family. “This assignment for you, as wives and mothers, you can do in the living room with a baby in your lap,” he explained. “I think there is much you can do…in the humble role of housewife. I could wish you no better vocation than that” (qtd. in Friedan 57). In a culture obsessed with adherence to gender roles, where male columnists joked freely that problems could be solved “by taking away women’s right to vote,” Betty Friedan worried that speakers like Adlai Stevenson II would persuade women to normalize the extinguishing of their own voices (11).

Unfortunately, Friedan was more correct than she may have known at the time. During the 1960s and 1970s, women were having less children and becoming parents later in life, pursuing more college degrees, and holding more jobs outside the home. They were also making progress through legislation like the Title IX Education Amendment in 1972 and the Equal Credit Opportunity Act of 1974 (Wolbrecht and Corder 131, 135). Enter Phyllis Schlafly, who held that “feminism has been a catastrophe for the people it was meant to help,” (qtd. in Storrs 144). A fierce opponent of the proposed Equal Rights Amendment, Schlafly spent much of her recruitment efforts on housewives. Suddenly, an antifeminist activist was encouraging women to use their vote as well as their voice—but only as long as they pledged to undermine women’s equality.

Schlafly frequently appealed to housewives by injecting benevolent sexism into her rhetoric: for instance, by framing opposition to the ERA as a defense of women’s rights rather than an impediment to progress. “The ERA takes away the right of the wife to be supported by her husband,” Schlafly argued on a Good Morning America segment in 1976 where she debated Friedan. She considered her position to be defending “the real rights of women…the right to be in the home as a wife and mother” in the same way that anti-suffrage advocates Gilfillan, Dodge, and Beecher persuaded women that they actually had more power without the vote (“Phyllis Schlafly debates”; Gregorian). She also invoked the hostile sexism of anti-suffrage advertisements by characterizing feminist women as unattractive, hostile, and mannish. “Men should stop treating feminists like ladies,” Schlafly argues in a column entitled “Feminists on the Warpath Get Their Men,” “and instead treat them like the men they say they want to be” (Schlafly). 

Photo of Barbara Mikulski and Linda Chavez at the 1986 Maryland Senate Race debate. Both women are smiling and appear to by laughing as the clasp each other's hands in a gesture of support and triumph.

Fig. 3. Barbara Mikulski and Linda Chavez at the 1986 Maryland Senate Race debate.
Reproduced from J. Scott Applewhite, Associated Press.

This hostile rhetoric was weaponized as female candidates for office became increasingly common in the latter part of the twentieth century. The race in Maryland to fill Charles Mathias’ Senate seat in 1986, for example, came down between Reagan staffer Linda Chavez and Congresswoman Barbara Mikulski (Fig. 3). The former quickly advertised herself to Maryland voters as the right kind of woman for the job: conventionally attractive, calm under all circumstances, and a devoted wife and mother. In short, Chavez performed gender in a “ladylike” way that did not come across as threatening to a male political establishment. Mikulski’s primary campaign had certainly prepared her for sexist attacks from Chavez—both of her Democratic challengers were male and frequently painted themselves as “less dogmatically liberal and less aggressive” than their female counterpart (Sheckels 79). Chavez’s attacks went deeper, focusing on Mikulski’s hiring of a publicly Marxist feminist aide named Teresa Brennan. This “embracing of [a] radical anti-male Marxist feminist such as Brennan,” Chavez claimed at an October 1986 press conference, “was a symbol of what Mikulski had done and would do on Capitol Hill.” Chavez’s mailers, which featured “a grotesquely over-painted pair of very red lips” and read, “Kiss Your Traditional Values Goodbye,” implied that Mikulski’s radical feminist ideas and suspected homosexuality would dismantle traditional notions of male structural power in politics and, by extension, the family (84-85). Furthermore, it echoed the anti-suffrage advertisement idea that feminist women are angling to become men. As Theodore Sheckels writes, Mikulski had to reframe her liberal views and single status in a nurturing way in order to appeal to family and tradition:

In response to the accusation that she was anti-male, Mikulski quipped that her father and nephews and uncles and “the guys down at Bethlehem Steel” would be surprised to hear that. In response to the unvoiced accusation that she was a lesbian, Mikulski jokingly referred to herself as “Aunt Barb” and talked about how, in many families, one daughter became the maiden aunt who took care of the aging parents. She was that maiden aunt, but now she was taking care of not her mom and pop but the voters of the state of Maryland. They were her family; she was their “Aunt Barb.” (Sheckels 85)

Barbara Mikulski’s “Aunt Barb” alter ego successfully refashioned the Republican Mother trope for the late 20th century, appealing to voters with a deeply maternal role meant to overshadow any gossip about sexual orientation. Mikulski could lead the state of Maryland in the Senate while looking after her parents and her surrogate children—Maryland voters—thereby utilizing all of her talents. She smartly leveraged voters’ traditional desire for a nurturing woman in order to make history in a male-dominated arena.  

Chavez’s strategy to paint Mikulski as dangerously “anti-male” was effective in more conservative parts of the state like the Eastern Shore and Western Maryland, but ultimately, “Aunt Barb” handily won her election and went on to serve in the United States Senate for thirty years. The combative rhetoric surrounding (and sometimes wielded by) women in politics, however, did not disappear. 

How Do Contemporary Voters Feel About Women in Politics?

I spent several months canvassing door-to-door for Senator Elizabeth Warren during her 2020 presidential campaign. The responses from voters were generally positive: male and female voters alike expressed enthusiasm for Warren’s dedication to rebuilding the middle class and fearlessness in spite of Donald Trump’s efforts to bully her. However, enough voters reacted negatively to Warren’s gender that I occasionally felt discouraged. Some voters scoffed at the idea of a female president or suggested that Warren would be better suited “in a supporting role.” Others hovered tentatively, fearing that our country is not ready for this kind of progress.

Reviewing the tenets of Republican Motherhood and past examples of anti-suffrage rhetoric, I wondered about contemporary echoes like those I had encountered in my own travels. I considered that women who ran for office during the 2018 midterm elections had won a record number of congressional seats and that Congress has become substantially more diverse during the tenure of Donald Trump, a president known for his litany of crude and offensive comments about women and people of color (Bialik). The contrast could not be starker. What kinds of rhetoric were canvassers hearing from voters in this environment? And were the women they spoke with emboldened to vote?

First, I sorted the anti-suffrage rhetoric discussed in this paper into six categories that utilized both hostile and benevolent sexism. These categories are as follows:

  1. Appeal to respectability politics: the notion that women should “go along to get along” as expressed by Josephine Dodge.
  2. Appeal to family: the notion that a woman’s family must come before any career or political aspirations, as expressed in criticisms of Sarah Elfreth.
  3. Appeal to women as overly emotional: the notion that men act on rationality while women act on emotion, as expressed in criticisms of Jeannette Rankin.
  4. Appeal to male structural power: the notion that women in power will emasculate men, as expressed in anti-suffrage postcards where men cower to women.
  5. Appeal to traditional gender roles: the notion that women have “unique gifts” that justify their belonging to the domestic sphere, as expressed by Catharine Beecher.
  6. Appeal to spite: the notion that feminist women are “hens,” “angry and mannish,” and other undesirable associations, as expressed in Linda Chavez’s criticism of Barbara Mikulski.

Then, in February 2020, I sent out a brief online survey to eleven female and four male canvassers who had volunteered to share their experiences for the purposes of my research. Every respondent indicated that they have canvassed for female candidates, and the vast majority have canvassed for candidates at multiple levels of government. The female candidates most respondents reported canvassing for were Hillary Clinton for President (8), Elizabeth Warren for President (5), and Sarah Elfreth for Maryland State Senate (8). Others included Barbara Mikulski for Senate and various female candidates for state delegate, mayoral, and county council positions. Though the respondents have mostly covered ground in Maryland, some noted that they have gone door-to-door in other states to include Virginia, Pennsylvania, Delaware, Alabama, Louisiana, Vermont, New Hampshire, Iowa, Indiana, Colorado, and California. 

It is important to note that the sample of this survey is small and in no way speaks for larger patterns. I was most interested in not the size of the sample, but in evaluating the fifteen respondents’ qualitative, anecdotal data on the rhetoric that voters currently use when engaged by canvassers. My questions focused on two kinds of rhetoric: voters’ thoughts on the role of women in the electoral process, and voters’ thoughts on women as political candidates.

When canvassers were asked if a male household member ever tried to prevent them from speaking with a female household member while she was home and available, ten out of fifteen answered, “Yes.” The most common behavior from male voters that respondents mentioned was refusing to call a particular female voter to the door even though she was home and on the canvasser’s list. Other behaviors listed included speaking on a female voter’s behalf, preventing an interested female voter from coming to the door, lying about a female voter’s party affiliation (canvassers are equipped with partisan voter registration information), and abruptly interrupting an ongoing conversation between the canvasser and a female voter. “I remember one guy who walked over while I was pleasantly speaking to his wife,” Claire*1 wrote. “[He] gave me the finger and kicked the door shut with his foot.” Respondents noted hearing phrases from hostile male household members that included, “You don’t need to talk to her,” and “Don’t you worry about who she’s voting for.”

Additionally, when the canvassers were asked if “a female voter ever deferred to a male household member in a way that suggests he speaks for her,” eight out of fifteen questionnaire respondents answered, “Yes,” that they picked up on sexist power dynamics while talking to voters. “A woman stated that she wasn’t sure who she was voting for because her husband hadn’t told her yet,” wrote John*. Other explicit comments that respondents noted from female voters included: “I have to consult my husband,” “I vote the way my husband votes,” “It’s a family decision,” and “I’ll have to ask my husband who we’re voting for.” These responses bear an eerie resemblance to the previous selections from Lazarfeld et al’.s The People’s Choice. Though some of the women interviewed for Lazarfeld’s 1940 research advocated for women to abstain from voting altogether, the women quoted here advocated for their own political participation so long as it reinforced their husbands’ views. In both instances women appear to be abiding by respectability politics, playing a supporting role while leaving the ultimate political decisions to men.

Nine out of fifteen survey respondents indicated that they heard overtly sexist rhetoric from male voters while discussing female candidates. The criticisms that respondents shared included: “Women are too emotional,” “She’s just not likable,” “There’s just something about her,” “America isn’t ready for a woman,” “What happens if she’s on her period?” “She’s too inexperienced” (often said about female candidates who had objectively more experience than their male counterparts), “She’s not attractive,” “Other countries won’t respect us if we have a female leader,” and “Women are caring by nature—could a woman really command the armed forces?”—the latter two comments being direct appeals to women as “too emotional” and better suited for more nurturing environments. Respondents cited electability as a common concern among voters, e.g. “I don’t think a woman can win.” One of the respondents, Nathan*, campaigned all over the country for Kamala Harris during her presidential candidacy. “Men seem to be more cagey about copping to sexist attitudes when approached on the doors,” he said. “I approached a voter about Kamala Harris who explicitly said that the senator wouldn’t be ready to lead the armed forces because of her gender. I pointed out that Harris had previously run California’s Department of Justice—a police force larger than most nations’ military forces—and although he didn’t have a counter-argument, he held to his views that a woman just wouldn’t be capable.” 

The argument that a woman cannot handle being in charge of the United States military was notably reported by multiple canvassers. This comment is a clear appeal to male structural power, as the military has strong masculine connotations. Most of the overtly sexist comments (such as regarding women not being able to command the military and women getting “irrational” because of their periods) were reported by male canvassers, which could suggest that men with sexist attitudes feel more comfortable relaying such comments to other men.

While nine survey respondents shared that they had heard sexist rhetoric from male voters, eleven stated that they had heard sexist rhetoric from female voters. Deborah* shared that in her personal experience, “This seems to happen more frequently than men, to be frank.” Some of the comments from female voters mirrored those of male voters, namely, “America isn’t ready,” “She’s inexperienced,” and “A woman can’t win.” Rachel* observed that among female voters there were “still worries that a woman couldn’t win the seat, but from a place of worry more than a place of defensiveness as men usually do.” But many other remarks from women were overtly hostile. According to the canvassers, several female voters stated explicitly that they “just don’t like female candidates.” Paula* shared that female voters often criticized a particular female candidate’s “attractiveness, voice, friendliness, attitude” and that some went so far as to call the candidate a “bitch” in an appeal to spite. Nathan called instances of internalized sexism at the doors “beyond depressing,” writing, “statements like, ‘A woman just shouldn’t be president’ have come up from women several times.”

A New Kind of Sexist Rhetoric in Politics

Even though their stories of sexism were thankfully not representative of the majority of doors they knocked, the small pool of canvassers surveyed shared enough rhetoric to indicate that gender-based discrimination and internalized sexism are still prominent issues. Furthermore, the appeals of this rhetoric aligned strongly with the tenets of anti-suffrage rhetoric. “I’ve had men and women ask how my husband and children felt about me running for office,” Paula wrote on what it was like to canvass for her own campaign. “I found most men MORE supportive than other women…one woman even asked if it was fair to my pets.” Like Barbara Mikulski, Sarah Elfreth, and Erin Lorenz, Paula was criticized by voters for not seeming “family-oriented” enough, or for not appearing to prioritize her family over her political aims.

Much of the rhetoric that respondents shared was a modern reworking of anti-suffrage or post-World War II ideas about women’s roles. The criticisms directed at Paula for campaigning while female echo Landon R.Y. Storrs’ analysis of sexist rhetoric during the second red scare, when married mothers who pursued careers and other passions were accused of “selfishly indulging material desires or unwomanly ambitions”—a direct appeal to tradition and family (Storrs 135). “I’ll have to ask my husband who we’re voting for,” is a startling example of women erasing their own voices in the political sphere and similarly, “I vote the way my husband votes,” gestures at an effort to maintain a gendered status quo. This rhetoric also suggests a household sexism that makes its way into the polls. If the husband controls the “family vote,” the family vote will probably not be going to female candidates. 

Instances of benevolent and hostile sexism reported by the canvassers were not associated with one gender or another. Men and women are capable of being benevolent and hostile, albeit in their own ways: while men were more likely to project their hostility onto the canvasser (slamming the door; giving the finger), women called female candidates derogatory names, criticized their superficial elements like attractiveness and voice, and made blanket statements about “not liking” female candidates in general. These instances of women tearing each other down, difficult as they are to read, are part of a longstanding tradition in America to drive women away from positions of power. “Female officials faced a nearly irresoluble double bind,” Storrs writes about sexist attitudes in the middle of the 20th century, “because normative constructions of femininity were incompatible with the wielding of power and expertise” (Storrs 142). Glick and Fiske’s 2011 update to their original work, entitled “Ambivalent Sexism Revisited,” similarly enforces the idea that benevolent sexism (abbreviated below as “BS”) and hostile sexism (abbreviated below as “HS”) are two sides of the same coin, upholding a system of reward and punishment for women:

Ambivalent sexists were not “mentally conflicted,” rather, their subjectively positive and negative attitudes reflected complementary and mutually reinforcing ideologies…at least as ancient as polarized stereotypes of the Madonna and Mary Magdalene. BS was the carrot aimed at enticing women to enact traditional roles and HS was the stick used to punish them when they resisted. One emphasizes reward and the other emphasizes punishment (hence their differing valences) but both work toward a common aim: maintaining a gender-traditional status quo. (532)

If the hostile sexism of today looks relatively similar to that of the past, what about benevolent sexism? It persists, certainly. But it looks quite different from the way anti-suffrage activists appeared to glorify women, urging them to use their unique and special talents to explore avenues other than politics. Now, benevolent sexism looks a lot like fear and deflection. “America isn’t ready,” voters say. “What if a woman can’t win?” Rhetoric like this suggests that even though voters would be personally comfortable with a female president, they hesitate because the rest of the country may not feel the same way. The Atlantic’s Moira Donegan calls these attitudes “sexism by proxy,” or “voter masochism disguised as pragmatism” (Donegan). By basing their decisions on what they suspect others will do, voters create a self-fulfilling prophecy.

Anti-suffrage rhetoric has certainly found new life in the one hundred years since national suffrage became the law of the land, and is enjoying a revival during the Trump presidency. The 2020 Republican National Convention featured speaker Abby Johnson, a former Planned Parenthood employee turned pro-life activist who tweeted in May 2020 that she “would support bringing back household voting.” When asked to clarify, Johnson responded that “[i]n a Godly household, the husband would have the final say” (@AbbyJohnson). Just as Phyllis Schlafly endorsed Donald Trump in 2016, women like Abby Johnson continue to uphold the patriarchal status quo in the interest of “Making America Great Again.” But while appeals to male structural power are continually reintroduced to mainstream America, a new appeal has emerged that could be called an “appeal to pragmatism.” When voters declare that “a woman can’t win” the presidency or that “America isn’t ready” for female leadership, they are doing their best to sound rational and impartial. “I’m not sexist,” they argue, “but my neighbor is.” Or more broadly and abstractly: “America is sexist.” The appeal to pragmatism continues in the tradition of undermining women, but unlike other more brash appeals, it is insidiously self-defeating. The only way to curb it, along with other sexist fallacies, is to identify them as such and work toward citizenship for women in the fullest sense of the word.

Endnote

  1. * indicates a pseudonym.

Appendix A: Survey Protocol

February 2020 via Typeform.com

  • Question 1: What kinds of political campaigns have you canvassed for? (Check all that apply.)
    • Federal
    • State
    • County
    • Municipal
  • Question 2: In what areas have you canvassed? (List as many states, counties, and municipalities as apply.)
  • Question 3: In your experience canvassing door to door, has a male member of the household ever tried to prevent you from speaking with a female member of the household while she is home/available?
  • Question 4: In your experience canvassing door to door, has a female household member ever stated that a male household member does not want her to vote or has tried to prevent her from getting to the polls?
  • Question 5: In your experience canvassing door to door, has a female voter ever deferred to a male household member in a way that suggests he speaks for her? (e.g. “My husband makes those decisions,” “I’ll have to ask my husband,” etc.)
  • Question 6: Have you ever canvassed for any female candidates?
  • Question 7: Have you had any experiences with male voters expressing overtly sexist feelings about a particular female candidate or female candidates in general?
  • Question 8: Have you had any experiences with female voters expressing overtly sexist feelings about a particular female candidate or female candidates in general?
  • Question 9: Have you had any experiences with male voters reacting POSITIVELY to female candidates in general/more female representation in government?

Works Cited

“An American Orphan”: Amelia Simmons, Cookbook Authorship, and the Feminist Ethē

Food Network host Ree Drummond, in the introductory section of her cooking blog The Pioneer Woman, welcomes readers saying “My name is Ree. Howdy! I’m a desperate housewife. I live in the country. I’m obsessed with butter, Basset Hounds, and Ethel Merman. Welcome to my frontier!” Cheerful and friendly, she writes in a conversational style that invites readers into her kitchen and her life as a wife and mother of four children. Simultaneously, Drummond is a television personality, businesswoman, wife, mother, cook, blogger, rancher, as well as former big-city girl. In short, she is relatable and trustworthy to a wide variety of audiences. Her various identities all play a role in her ethos construction as that chatty friend anyone would love to have. After all, who better to rely on for good recipes than a rancher’s wife?

While the popularity of Food Network and cooking blogs continues to hold strong, it is important to note that this focus on ethos construction in the authorship of cookery texts is not new. Authors have been writing their expertise into their recipes for centuries. Women authors, in particular, have found creative ways to establish their trustworthiness and claim a voice in a public space that would otherwise be unfriendly to their sex. Writing two centuries earlier, Amelia Simmons performs a similar type of rhetorical move in developing her ethos as an author. Simmons, author of the bestselling 18th-century cookbook American Cookery, offers the earliest example of American ethos construction by a cookbook author. I argue that Amelia Simmons uses what might be interpreted now as a feminist ethē (as defined by Ryan, Myers, and Jones in their 2016 collection Rethinking Ethos), as she, by speaking from her marginalized position, disrupts assumptions regarding who can be an expert. Studying Simmons’ use of identity statements, orphan trope, morality statements, and sentimental narrative style, she uses her writing to craft her expertise and claim a space for herself in the culinary tradition. This article works to uncover Simmons’ rhetorical moves and argue for their value in a feminist context. After detailing the publishing history of American Cookery, reviewing relevant scholarship on cookbooks, and providing historical background about what little is known of Amelia Simmons, I analyze how Simmons uses what would today be considered a feminist ethē to establish the trustworthiness of her cookbook.

A Revolutionary Text

Published in 1796 in Hartford, Connecticut, American Cookery’s claim to history is that it is the first cookbook purported to be American, illustrating a thoroughly American way of cooking as separate from British traditions. Only 47 pages long, cheaply bound and without a cover, this little book went on to have over a dozen printings between 1796 and 1831, with many more pirated versions (Lowenstein). It was the best-selling cookbook in the new Republic until Mary Randolph’s The Virginia Housewife of 1824 claimed the title (Hess ix). The fact that it was the first to claim a unique American identity makes American Cookery a valuable part of American history and American culinary history. The Library of Congress recognized it as one of the 88 “books that shaped America.” Cookbook scholar Janice Longone calls its publication “a second revolution–a culinary revolution.” But what was so revolutionary about it?

Only two decades after the Republic’s founding, America was still finding its way as a culture. Up until American Cookery’s publication, the only cookbooks available in the new world were republished versions of British bestsellers. This remained true even during and after the American Revolution; even though colonists railed against being ruled by the British, they still wanted to eat like them. Some of the most popular were Markham’s The English Hus-wife of 1615 and Glasse’s The Art of Cookery of 1747. The closest any cookbook had come to creating an American food culture was Eliza Smith’s 1727 volume The Compleat Housewife, republished in Williamsburg, Virginia, in 1742. This book attempted to adapt its recipes to an American audience by merely deleting the British recipes that could not be replicated in America due to ingredient availability. While moderately helpful, American cuisine still had a long way to go.

In many ways, Simmons’ American Cookery is revolutionary, more than just its claim as the first American cookbook. It did more than merely delete British ingredients or plagiarize British recipes (though it did that too, which was a common practice at the time and not one that held a negative connotation like today).1 Simmons took ingredients native to the Americas and explained how to use them. She shared practices that were common to home cooks and domestic workers at the time, formalizing the practice in print. One notable first was the substitution of cornmeal (in the text called “Indian corn” or “Indian”) for English oatmeal in several recipes, such as johnnycake (see Fig. 1).

Image is recipe for Johny Cake or Hoe Cake and reads: "Scale 1 pint of milk and put 3 pints of Indian meal, and half pint of flower—bake before the fire. Or fcald [sic] with milk two thirds of the Indian meal, or wet two thirds with boiling water, add falt [sic], molaffes [sic] and fhortening [sic], work up with cold water pretty ftiff [sic], and bake as above."

Fig. 1. Recipe for “Johny Cake” from American Cookery (1796, Albany printing).

While johnnycake had already existed in England, this was a new variation on the recipe. Turkey and cranberries, both native to the Americas, were included for the first time in a recipe. Other native produce, such as the frost grape, a Native American introduction, and the long pepper (today called the cayenne pepper), appeared in recipes. The American Citron, a smaller, bland precursor to the watermelon, brought to North America from Africa through the slave trade, has a recipe (see Fig. 2). 

Image is a recipe for The American Citron and reads: "Take the whole of a large watermellon (feeds excepted) not too ripe, cut it into fmall [sic] pieces, take two pound of loaf fugar [sic], one pint of water, put it all into a kettle, let it boil gently for two hours, then put it into pots for ufe [sic."

Fig. 2. Recipe for preserving “American Citron” (watermelon) from American Cookery (1796, Albany printing).

For food historians, possibly the most significant part of the cookbook is the use of pearl ash (elsewhere called pot ash) as an easier, time-saving chemical leavening agent in quickbreads, as baking powder was not invented until 1843 (LaRue). This use of pearl ash helped to popularize the ingredient in the new world for several decades, despite its reported metallic aftertaste (Walden 40). Simmons’ cookbook also introduced new words into the American lexicon: “slaw,” taken from the Dutch word “sla”), as well as “cookie,” adapted from the Dutch “koekje” (Hess xi).

Image is the cover of "American Cookery." It is yellowed and weathered looking, with only traditional typewriter text.

Fig. 3. Cover page of American Cookery (1796, Hartford printing).

Beyond the text’s revolutionary firsts in ingredients and language, it is, more importantly, rhetorically revolutionary. Simmons, adapting models of ethos to fit her own needs, uses a variety of strategies to become a trustworthy author. Her most curious ethos construction is on the title page (see Fig. 3), where she identifies herself, the only place in which Amelia Simmons is named in the text. She calls herself “Amelia Simmons, An American Orphan.”2 It is a simple appositive phrase, yet so curious in terms of a rhetorical move. On first analysis, it is not immediately clear what her upbringing has to do with cooking. However, it was clearly a calculated move, as Mecklenburg-Faenger argues in her study of the Charleston Receipts Junior League cookbook, “cookbooks encode information about how their compilers see the world and their places in it” (213). In narrative elements like these, Tippen notes that cookbooks demonstrate their authors’ rhetorical moves (17). Simmons’ use of the “American Orphan” identifier was just one of her choices that she hoped would lead to audiences trusting her and her expertise. Additionally, orphan status enables her to distance herself from any non-American heritage, making it easier for Simmons to claim an all-American identity, just like her cookbook. Further, orphans were often domestic servants at this time; thus, the position lent itself to a certain level of credibility in the kitchen. Through her narrative elements, Simmons constructs ethos that I claim could be identified today as feminist, even while writing in the early days of the Republic.

Cookbook Authorship and Ethos

Writing the first American cookbook, Simmons begins composing the history of American cookbooks, which can offer insight on American culture at the time. Laura Schenone, in her 2004 book A Thousand Years Over a Hot Stove, notes, “food opens a window that we can look through” (xv). This is a useful metaphor to consider the value of food. Certainly, it is much more than sustenance. Food helps us identify our culture, our community and ourselves. Scholars can study foodways—habits of others—to gain insight on cultures outside of their own. As a digest—pun intended—of food culture, the cookbook is an excellent primary resource through which to view one’s own culture and others. Karen Hess uses Janus as a metaphor to describe the cookbook’s rhetorical value, as the text looks both back and forward at once: a cookbook records culinary practice at the time of its writing, and it also influences cooking to come (xii). As a set of instructions, cookbooks are, at their most simplistic, a practical text (Collings Eves 280). But if we look further, we can see a story (Bower 2). Writing in PMLA, Susan J. Leonardi explains that a cookbook’s stories are more complex than the average linear narrative: they are embedded, layered discourses (340). While they are “gap-ridden” (Bower 2), asking the reader to fill in the gaps with her own knowledge, they are also “a narrative which can engage the reader or cook in a ‘conversation’ about culture and history in which the recipe and its context provide part of the text and the reader imagines (or even eats) the rest” (Floyd and Forster 2). Indeed, recipes demand exchange, and even “exist in a perpetual state of exchange” (Floyd and Forster 6). Leonardi notes that “Even the root of recipe—the latin recipere—implies an exchange, a giver and receiver. Like a story, a recipe needs a recommendation, a context, a point, a reason to be” (340). The ability of this genre to be a window on culture as well as a conversation about culture lends the text a space in which the author can establish her own voice, expertise, and ethos, even while remaining inside a patriarchal paradigm. In her book Eat My Words: Reading Women’s Lives Through the Cookbooks They Wrote, Janet Theophano asserts that cookbooks are “opportunities for women to write themselves into being” (9). Cookbooks, as well, are sites where women and minority writers can dispel stereotypes and establish their own voice. As a window on culture, cookbooks allow a space for marginalized voices to be heard, listened to, and above all, trusted as a knowledgeable source for cooking. The cookbook, as a cultural text, is ripe for analysis as a space for ethos construction.

There is a growing body of scholarship surrounding rhetorical analyses of cookbooks, particularly feminist rhetorical analyses, which add further credibility to the value of this subject as an area of study. Lisa Mastrangelo, writing about community cookbooks, describes them “as rhetorical artifacts that reveal much about their communities” (73), as a lens that readers can look through to understand more about the author and her context. Reading Simmons’ text, we can gain insight on her values and the values of the community around her. Even years before feminism, cookbooks illustrate how women used rhetoric to advance their message. As Mecklenburg-Faenger explains, studying cookbooks can provide scholars of women’s rhetoric “opportunities to reaffirm the presence of women’s rhetorical activities even in historical periods when women’s rhetorical performances in the public sphere were discouraged, devalued, or diminished” (213). Abby Dubisar, in her study of peace activism cookbooks, argues that these texts can “teach feminist rhetoricians the potential of domestic genres to promote activist causes and frame political identities” (61)—thus, cookbooks can do much more than simply tell us how to cook a meal.

The trustworthiness of an author is a major factor on the success or failure of a cookbook. When choosing a recipe, the reader wants reassurance up-front that the person writing it knows that the recipe will work, and that it will be worth the effort. Ever since its origins as an oral culture, the act of recipe sharing has centered around trust. Originally, recipes were asked for from women who were trusted to be good cooks, who could be guaranteed to provide a quality recipe. They were women known personally to the receiver, whether a family member, neighbor, or friend. This role of ethos is more important now that recipes have moved from an exclusively oral, shared culture between friends and family members, to a public forum where most recipes are written by people the reader will never meet, in mass-produced cookbooks or online. The cookbook constructs the writer’s ethos for the audience. One would be unlikely to choose a cookbook if the author were perceived untrustworthy. If the audience can trust the speaker, then her argument is that much more powerful. Now that the personal connection of recipe sharing is removed for modern cookbooks, today ethos is even more of a factor when determining whom to trust. As such, the cookbook is a useful text to analyze an author’s rhetorical moves regarding their credibility.

In 1796, when American Cookery was published, the rhetorical space of the American cookbook was fraught with difficulty—not only did the author need to assure readers of the text’s quality, but she also needed to claim an American ethos—one that did not yet exist, at least not in printed form. While the new Republic had existed for two decades by this point, there was no formal recognition of a distinctly American food culture. Colonists quickly learned the art of adaptation, as many English ingredients were not available in the Americas, while other, unfamiliar ingredients were plentiful. They also benefited from the Native American’s knowledge of the land, adapting their knowledge to the colonists’ tastes. Still, American food culture was nonexistent, but there was finally an author ready to take on this challenge: Amelia Simmons.

Amelia Simmons: Claiming Feminist Ethē

Simmons, as an American and as a woman, is in a challenging position. Writing the first book of truly American recipes is difficult enough, but to claim that expertise in a public forum as a woman is more difficult, as she is already in a marginalized position. Oddly enough, to address this challenge, she mentions her upbringing as an orphan (and an American one). Wilson notes that Simmons seems to have a “preoccupation” with her orphan status, bringing it up more than once in the text (20). Simmons doubles down on her marginalized status, marking herself as an orphan on the front page and reminding us of her status. She names herself in the preface as “a poor, solitary orphan.” Usually, highlighting one’s marginalization, especially as it has no obvious link to the book’s content, would not seem to be an effective use of ethos. However, there is more to this ethos construction than appears at first glance.

Feminist rhetors have developed an alternative model of ethos to describe how women and other marginalized groups gain the goodwill of their audience. Coretta Pittman, observing that Aristotle’s model of ethos is caused by deliberate choice, points out that black female rhetors are not positioned to freely make their own choices, or to engage in speaking in a public forum, as an Aristotelian model assumes (49). As Pittman argues, “Western culture has appropriated a classical model of ethos to judge the behavior of all of its citizens. However, not all of its citizens can be judged by the same standards. The legacy of racism, classicism, and sexism in American society marked individuals associated with undesirable groups” (45). For instance, a woman writer in 18th century America can exhibit as much “good sense, good moral character, and goodwill” (Kinneavy and Warshauer 179) as she would like, but she cannot do anything to control her gender, skin color, or economic status, all of which play a large role in who listens to her and how seriously she is taken. These bodily and cultural constraints also play just as large, if not larger, a role than her own speech.

Nedra Reynolds describes how feminists like Adrienne Rich, bell hooks and others explicitly locate themselves in space to establish ethos. Their identity, and character, is developed through their body’s location in space, both literal (placement of body) and figurative (position in social realm) (326). It is useful, then, to consider the marginality of an orphan in tandem with the marginality of a woman writing in 1796. In identifying herself as an orphan, she claims the margin as her location to establish ethos. While Simmons did not use the term “feminist” to describe herself, as it did not exist in the 18th century, her action of claiming the margins as part of her identity could today be interpreted as feminist. No matter their origin, feminist rhetors exist in the margins, and as such take the margin as an advantage, with bell hooks naming the margins as a “location of radical openness and possibility” (209). Instead of a traditional Aristotelian framework, feminist rhetors have shifted to one that can account for interrelationality, materiality, and agency: a model that, in their eyes, is more accurate. Similarly, Reynolds notes that “ethos […] shifts and changes over time, across texts, and around competing spaces” (326). According to Johanna Schmertz, ethos, for feminism, is not fixed or determined, but instead is a series of “stopping points at which the subject (re)negotiates her own essence to call upon whatever agency that essence enables” (86). 

In a 2016 collection titled Rethinking Ethos, editors Kathleen J. Ryan, Nancy Myers, and Rebecca Jones argue for a feminist ecological approach to ethos formation–one which considers the entire ecology of a given rhetorical situation. As they claim, there is no singular women’s ethos; thus, they use the plural term ethē. They study ethos “with the acknowledgment that it is culturally and socially restrictive for women to develop authoritative ethē, yet acknowledg[e] that space can be made for new ways of thinking and artful maneuvering” (2). This model, a model of feminist ecological ethē that Ryan, Myers, and Jones promote, helps to describe the complexity of multiple relations operating and changing in response to others (Ryan, Myers, and Jones 3). Ryan, Myers, and Jones claim that their work “reconsiders ethos to offer a feminist ecological imaginary that better accounts for the diverse concerns and experiences of women rhetors and feminist rhetoricians” (5). The authors observe that “[W]omen can seek agency individually and collectively to interrupt dominant representations of women’s ethos, to advocate for themselves and others in transformative ways, and to relate to others, both powerful and powerless” (3, emphasis in original). Simmons’ rhetorical moves can be interpreted as a feminist ethē in this same way, as she, by claiming and speaking from her marginalized position, interrupts dominant impressions of how women can be considered experts. By sharing her story, Simmons advocates for herself as a successful woman and encourages other women, particularly those who are in her same economic and/or familial situation. Furthermore, Simmons frequently uses narrative elements to relate to other women, not only as a way to build herself up as an expert but to use herself as a case study: if she could do it, you can too. Simmons uses several rhetorical moves to adapt to the multiple interrelations of her rhetorical situation, considering her position as orphan, as uneducated, as a domestic servant, as an American, and as a woman. All of these are positions which, particularly in the nascent years of the Republic, are all marginal. Simmons claims the margins, not only speaking from there but also emphasizing her location there as a way to connect to readers.

However, outside of her one cookbook and its revisions, there is little else to establish Simmons’ existence, making scholars and critics question her identity, and even the ethos of the text itself. Cookbook author and editor Andrew Smith claims that it is a pseudonym, based on the lack of evidence that Simmons ever existed (Bramley). However, considering her status as an orphan, uneducated, domestic servant, the fact that Simmons is not mentioned elsewhere is not surprising. If she had not had this incredibly lucky break to publish her work, she would not have been remembered for posterity at all, alongside millions of other working-class women. Food historian Karen Hess argues that Simmons is from a Dutch heritage, considering the Dutch-language influence on her recipes and language use, described earlier (xi). Hess places Simmons in the Hudson River Valley, a logical assumption: while her book was published first in Hartford, it was then published exclusively through presses in New York state, such as Albany, Troy, and Poughkeepsie (xi). In any case, the only mention of Simmons is within this text. Other than what she tells us, that she is a working-class American orphan, the reader must infer anything else. This act of invoking meaning on historical rhetors is inherently problematic, in particular with modern terms such as “feminist,” as discussed in Michelle Smith’s review essay on feminist rhetorical historiography. Any claim made about the author’s intentions, feminist or otherwise, is complex. While Simmons didn’t use the term herself, there is insight to be gained from viewing her rhetorical moves through a feminist lens. Simmons presents a layered rhetorical approach to presenting her authority in this text in multiple ways: through identity statements, the orphan trope, morality declarations, and a sentimental narrative style to establish this feminist ecological ethē.

Ethos Construction: Identity Statements

Julie Nelson Christoph, writing about ethos as constructed by pioneer women diarists, observes how statements of identity are used frequently in women’s writing (670). Establishing and re-establishing who a woman is allows her to claim expertise, by placing herself in the context of an identity marker. Simmons, taking the “orphan” moniker, isn’t alone in her use of these descriptors: studying title pages of the female-authored cookbooks between 1796-1860 listed in Eleanor Lowenstein’s 1972 bibliography, these identity statements are used frequently.3 The nonstandard style of writing titles and naming authors that was used during this period is informative about the ways in which these women authors went about claiming expertise in a public forum. In fact, many women authors chose not to identify themselves at all. Even though women authors accounted for about 70% of cookbooks at this time (not counting new editions or reissues),4 the most common identity statement (at 33%) was by an anonymous identifier, such as using a gendered prepositional phrase to identify the author, without using her name. Some examples of this are “by an experienced housekeeper,” “by a lady of Philadelphia,” “by a Boston housekeeper,” or “by an experienced lady.” These authors prefer to establish their credibility through relatable identifiers—the assumption is that the reader would be more likely to trust a “housekeeper,” who would have the expertise of daily work, or a “lady,” who would have the authority of class to support her. Locating the author in the new world also lent credibility of being American and using a city name would afford the status marker of being in a large metropolitan area.

The next most frequent identifier for women (at 23%) was using their full name only, such as “Mrs. Mary Randolph,” “Caroline Gilman,” “Mrs. Lettice Bryan,” “Elizabeth F. Lea,” among others. The lady’s formal title was most often used as a marker of class, though occasionally it would be left off, particularly if the author was well-known. However, some of these full names may have still been pen names, as the likely fake name “Priscilla Homespun” indicates. Sometimes the full names would also include other information, such as “Susannah Carter, of Clerkenwell,” another attempt to lend credibility through location. Minimizing the author’s originality or role in the creation of the text was occasionally used, such as the participle phrase “compiled by,” as in “compiled by Lucy Emerson.”5

Used less frequently at 16% was the use of titles, not first names, for women authors, such as “Mrs. [Lydia Maria] Child,” “Miss Leslie” (referring to fiction writer Eliza Leslie), or “Mrs. [Hannah] Glasse.” Other times, the author’s title and last name was used in the title of the cookbook itself, such as “Miss Beecker’s domestic receipt book.” This was another way class markers were used to build the ethos of the author.

Below this at 15% was using job descriptions alongside the author’s name for women authors. Some examples were “Mrs. Mary Holland, author,” “Miss Leslie, author of Seventy-Five Receipts,” “Mrs. Child, author of the Frugal Housewife,” and “Eleanor Parkinson, practical confectioner, Chestnut Street.” This use of job title is a departure from how women authors were normally represented, as these titles are a marker of economic power, even from a marginalized class position.6

Without a doubt, the most curious of all these identity statements is Amelia Simmons’ “an American orphan.” Her confidence in claiming on the title page, and then reasserting in the preface and conclusion, this marginalized identity—even as it has no link to cooking expertise—is initially confusing. Why would someone want to doubly marginalize themselves, particularly in a situation where she wants to be seen as an expert? Her confidence appears to rewrite the script on assumptions about marginalized groups—one can be a woman, a domestic worker, and an orphan—and still be a published expert. Walden interprets Simmons’ orphan identity statement as her ability to turn a perceived weakness into a strength, relying on the readers’ lack of knowledge (and therefore assumptions) about her and her lineage:

She is unknown as an author, and, as a servant, she has no particular authority—or even autonomy—to claim her work as her own. Yet she turns this lack into a source of power in its own right by suggesting that her unknown origins and lineage represent the new republic she seeks to construct, both physically and ideologically, through her recipes. (37)

Even if the reader cannot relate to Simmons’ childhood, she can respect her for demonstrating such a quintessentially American value of pulling herself up by her bootstraps, coming from nothing and turning into a success, solely through hard work.

Ethos Construction: The Orphan as Literary Trope and Rhetorical Move

The orphaned child protagonist has been a frequent literary trope for centuries, and Simmons takes advantage of this familiarity in her text as another way she establishes ethos with the reader. The vision of an abandoned, desperate child pulls the reader into the story through sentimentality. Notably, Henry Fielding’s 1749 bildungsroman The History of Tom Jones, A Foundling traces the rise of the titular character, an illegitimate child abandoned by his mother, who is raised by a kind, wealthy pair of siblings. In the novel, Tom’s illegitimacy is a permanent mark on his identity, closing many doors along the way. His orphan status is the major complication of the novel, and it turns out to be something he can never overcome. Tom’s concluding happiness is due more to luck than rising status—indeed, it is his lack of any known lineage that motivates much of the book’s conflict, proving that the orphan trope is ripe for dramatic exploitation.

Similarly, many young protagonists begin their stories as an orphan, or are orphaned early on. From Bronte’s Jane Eyre, to Jane Fairfax in Austen’s Emma, to Pip in Dickens’ Great Expectations, orphans are a frequent character type, used for dramatic or sentimental effect. Writer Liz Moore explains the usefulness of orphan characters in this way: “The orphan character—especially one who is an orphan before the novel begins—comes with a built-in problem, which leads to built-in conflict” (para. 8). The lack of a stable family has often been a source of conflict in storytelling, even today. One cannot discuss orphans in contemporary literature without mentioning Harry Potter, for instance. To be an orphan means to go against the most commonly-held values of society: the strength of the family unit. Orphans lack stable role models; indeed, most fictional orphans are quickly taken in by others and struggle to find their way in society without guidance. Thus, the dramatic impact of an orphan’s rise to success is greater, as it is hard-fought (and, to the writer, “fictionally useful” (para. 11) as a story arc, according to scholar John Mullan). Moore notes of her own choice in writing orphan characters, “For me, at least, writing about orphans is a way to write through the terror of being alone in the world,” thus making the orphan’s struggle a universal one. In an orphan’s story, the reader experiences more highs and lows as the character starts from nothing and struggles to achieve greater. The orphan’s journey from outsider to accepted makes their character type a “useful trope for novelists to think about what it means to become a subject” (König 242).

Similarly, Amelia Simmons plays up her orphan status as a way to engage the reader, impressing upon them her lifelong struggle to overcome her low birth. Simmons portrays herself as a success story. She pulled herself up by her bootstraps despite the odds and intends to serve as an inspiration for others to work hard. In her preface to American Cookery, Simmons writes that it is exactly her character, her ability to develop an appropriate ethos, that is a large part of her success:

It must ever remain a check upon the poor solitary orphan, that while those females who have parents, or brothers, or riches, to defend their indiscretions, that the orphan must depend solely upon character. How immensely important, therefore, that every action every word, every thought, be regulated by the strictest purity, and that every movement meet the approbation of the good and wise. (5)

Simmons knows the importance of constructing an effective ethos to achieve her goals. While the “regulation” she writes of in the above excerpt implies a belief in the fixed, Aristotelian model of ethos that she must live up to, her openness in writing about such marginal subjects as her low status, orphan identity, and struggles as an independent woman demonstrates a use of ethē. Simmons claims these marginal identities as her own, disrupting the usual representation of women in this time period and instead embraces a more complex approach to her character development that allows her to advocate for and relate to other women, whom she hopes will achieve as much as, or even more than, she did.

By sharing her story, Simmons portrays herself as a symbol of inspiration to other women. She does not get into details about her own origins, only referring in general terms to her tragic, low origin. It is worth noting, however, that she may be using the orphan trope to distance her identity from any non-American heritage. If she does not know her origins, it is much easier to claim an all-American identity, further impressing on her readers the authentic American-ness of her text. Simmons only makes vague reference to her origins in her preface, mentioning how she was forced into domestic work due to her low status. In fact, low-status women seem to be her target audience, as indicated by this disclaimer: “The Lady of fashion and fortune will not be displeased, if many hints are suggested for the more general and universal knowledge of those females in this country, who by the loss of their parents, or other unfortunate circumstances, are reduced to the necessity of going into families in the line of domestics” (3). Simmons expects that other domestics like her, or those who expect to become a domestic servant, will be the most likely to use this cookbook. She sees it as a women’s survival manual. This text is not one that, like many of today’s cookbooks, can be leisurely browsed, while enjoying the descriptions and illustrations of food, fantasizing about one’s ability to recreate these meals at home. It is a workbook, meant to help women get on their feet and become a success—like this American orphan.

Ethos Construction: Morality Statements

Simmons additionally develops her ethos through her use of morality statements. Her references to morality imply her own values, which line up with common beliefs of the time. If nothing else, these morality statements are Simmons’ most successful attempt to relate to her reader and show how much she is like them, no matter her childhood experiences. As Simmons explains in the preface, the purpose of this text is to prepare women for “doing those things which are really essential to the perfecting them as good wives, and useful members of society,” aligning domestic work with virtue and reasserting the value of hard work. She also criticizes women who ignore tradition and only pay attention to fads, saying “I would not be understood to mean an obstinate preference in trifles, which borders on obstinacy,” and argues the value of “those rules and maxims which have stood the test of ages, and will forever establish the female character, a virtuous character.” Her statements connecting female virtue with domestic work anticipate the later Victorian era “cult of domesticity” that privileged women as the moral center of the home. Skill in the kitchen was often a measure of women’s moral worth—which complicated the argument that cooking was a skill to be learned, since morality was believed to be inherent (McWilliams 393). That issue would be handled later in the Victorian era, during the cooking reform movement, that encouraged formal training in cooking and standardized and simplified the cooking process, taming the kitchen for young women who had never learned how to cook but were expected to do so.

In these value statements, Simmons implies her belief that expertise in cooking is a virtue, and as such essential to becoming a good woman. She also conflates the female character with tradition. For instance, only a good woman would know to use the already-established cooking methods rather than experimenting with fads. Through both her identity statements and her morality statements, Simmons negotiates her ethos with her readers, proving that while she may have come from a marginal upbringing, she still holds claim to mainstream values. Her marginalization of herself works to make a point about the complexity of identity. Simmons upends readers’ assumptions about her, demonstrating how much she and the reader have in common, even though the reader may not think so at first glance.

Ethos Construction: Sentimentality

Finally, Simmons builds her ethos within a sentimental narrative style. Even though it might initially seem curious that she mentions her upbringing as an “American orphan,” she can get away with it because she uses it to seek pity from the audience and thus garner more attention than the average, more relatable identity statement would. While sentimental narrative did not reach its peak in popularity until novels of the mid-19th century (Uncle Tom’s Cabin being a famous text in this style), Simmons again anticipates this style, using it to her advantage and setting herself up to be pitied.7 She emphasizes the tragedy of her orphaned experience in the preface, noting her lack of choice in her employment as domestic servant. While she is sharing her sad tale of growing up, Simmons still comes back to her expertise–implicitly claiming her expertise was gained through her struggle. She positions herself as wise primarily because she lived through this lonely existence, and praises independence as key to her salvation: “the orphan […] will find it essentially necessary to have an opinion and determination of her own” (3). Simmons notes that this independence is essential, as an orphan has no one else to guide her. Simmons presents herself as unfailingly honest, even within this sentimental style. For all the praise she gives herself for her bootstraps mentality, she also recognizes her limitations. In the preface, she reminds the reader that “she is circumscribed in her knowledge,” implying a lack of education, not surprising for a working-class woman of the time (5). She again reminds readers of her deficit in an extra preface added to the revised and corrected second edition, asking the reader who finds fault with her recipes to remember “that it is the performance of, and effected under all those disadvantages, which usually attend, an Orphan” (7). In her discussion of the rhetorical power of sentimentality, Coretta Pittman uses author Harriet Jacobs as an example of the rhetorical impact of sentimental narrative; Pittman describes how Jacobs defines her authority through exposing her marginality by narrating in sentimental form, proving that sentimental style is rhetorically useful to gain credibility with the reader (55). Through this sentimentality, Simmons succeeds in gaining the goodwill of her readers. Her style heightens the pathos of her situation, encouraging the reader to first pity her, then be in awe of her strength. Even if the reader had never experienced domestic work or was never orphaned, she understands universal human experiences of being alone or having one’s reputation be questioned. This is exactly what Jane Tompkins in her book Sensational Designs claims is the usefulness of sentimental narrative—that it helped women claim power; it helped them define themselves and claim status in a public forum (160). Though the reader may view this narrative as over-the-top today, Simmons is able to relate to the reader of her text on a personal level. Simmons uses this style to claim her identity and her values, knowing it will speak directly to other women and help them relate to her, trusting her expertise in the process.

Conclusion: American Cookery as Melting Pot

When asked why American Cookery is still considered a major American cookbook, scholars argue that this text was the first to blend British and American cultures together (Hess xv). It brought native American ingredients together with British methods to create a new melting pot of a food culture. This “melting-pot” metaphor is timely; while the metaphor is normally associated with the early 20th century, it was used much earlier, appearing in print as early as 1782,8 making it entirely possible that Simmons was aware of the idealistic assimilation of cultures as a benefit to the new world. This synthesis of cultures mirrors Simmons’ ethos construction as well; negotiating her location as American, as an orphan, as uneducated, as working-class, and as a woman, with her position as author of this text, a nationwide bestselling cookbook. Through her use of identity statements, the orphan trope, morality statements, and sentimental narrative style, Simmons effectively develops what might be termed today as a feminist ethos—or, more accurately, ethē, to identify for the first time in print as both an American and as a trustworthy cook. Even as Simmons blends together her various identities, she resists assimilation. Instead, her use of ethē in this context operates as an interruption, as someone with multiple marginal identity markers gains enough of a voice in American print culture to become a bestselling author. Similar to Food Network star Ree Drummond navigating her varied identities through her blogging, Simmons is able to negotiate multiple relations existing in this rhetorical situation, as she simultaneously presents herself as having multiple identity markers of woman, orphan, working class, and uneducated. For the first time, Simmons establishes an ethos that is recognizable to modern audiences, one that accounts for multiple identities and negotiates all of them with the audience: ethē. She composes an American ethos, demonstrating through her narrative that one can come from a poor childhood, grow up doing manual labor, and still become a bestselling author, all through hard work and the right attitude. This is the quintessential “American Dream,” demonstrating the potential for success in the new Republic. This myth that American Cookery perpetuates feeds Simmons’ own ethos, as well as the ethos of her new nation. The text, to use Hess’s Janus metaphor, looks back and forward at once, looking back to record and claim a narrow (white, upper-middle-class) definition of American foodways, and looking forward to influence that narrow cultural definition for years to come. Thus, through this ethos construction, Simmons is able to claim a space for herself to speak within the public sphere and lay the groundwork for generations of female cookbook authors to come.

Endnotes

  1. Despite her efforts to build ethos with her readers, it is important to acknowledge that Simmons herself engaged in questionable authoring practices. Simmons plagiarized individual recipes and entire sections (the Syllabubs and Creams section in particular) from Susannah Carter’s 1772 bestseller The Frugal Housewife (Beahrs). While this practice of copying recipes was common, every copied British recipe Simmons uses undercuts her claim to be an “American” cook. In fact, a close look at the recipes of American Cookery shows that for the most part, English methods and trends are used to such an extent that it is still more English than it is really American (Hess xv). For instance, her patriotic “Election Cake” and “Independence Cake” in the second edition is a play on British baking trends, re-named for an American audience (Hess xiv). For all its claim to originality, American Cookery is still English at its heart, with only a veneer of American. This use of English foodways traditions still helps Simmons claim her expertise, though, as readers can more readily identify with those familiar recipes and have a touch of nationalistic pride for the American spin she puts on them.
  2. Across the thirteen reprints of American Cookery, the title page identity statement changes a few times. In 1808, 1814, 1819, and 1822, the edition lists the author as “an American orphan,” or just (in the case of the 1831 edition) “an orphan,” without her full name (Lowenstein).
  3. Using Eleanor Lowenstein’s 1972 bibliography, between the years 1796—1860, each entry was coded for gender and for identity statements. Coding for gender involved either identifiable gender (whether by first name, title, or personal pronoun) or implied or likely gender (such as reference to “housekeeper” being likely female). For the small percentage of texts (less than 1%) where gender was unidentifiable, those were left out of the results. Only female gendered entries were considered in this analysis. Coding for identity statements involved any descriptors regarding the author’s knowledge, expertise, work history, publication history, or personal or professional life. So as to not skew the results, only the first publication of each cookbook was considered; repeat entries and new editions were ignored.
  4. Out of 103 total cookbook entries surveyed between 17961860, 72 were written by women and 41 by men. Only women authors were analyzed in this study.
  5. In the case of Lucy Emerson, the phrase “compiled by” is also honest: Emerson’s 1808 New-England Cookery plagiarized everything but the title from American Cookery.
  6.  Not surprisingly, they are also most similar to male cookbook authors’ identity statements. The majority of male cookbook authors’ identity statements (58%) were the use of job descriptions alongside a full name, such as “Thomas Chapman, wine-cooper” and “Samuel Child, porterbrewer, London.”
  7. The orphan-made-good trope was a familiar one in sentimental fiction, banking on the pathos of the marginalized, abandoned child to tell a coming of age story where the orphan, left to his or her own devices outside of the familial system, is allowed to be upwardly mobile due to the lack of family connection (Walden 37-8).
  8. The melting-pot metaphor was first used in 1782, in Letters from an American Farmer by French immigrant J. Hector St. John de Crèvecoeur, in his description of American identity: “individuals of all nations are melted into a new race of man” (Crèvecoeur).

Works Cited

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The Dove Campaign for Real Beauty: An Embodiment of Postracial Rhetoric

In response to women’s growing dissatisfaction with the representation of the female body within media and advertising, Dove commissioned a global study in 2004 to get a better understanding of the relationship between beauty and self-esteem. The study concluded that 57% of the 3,200 women across 10 countries surveyed believed that “‘the attributes of female beauty have become very narrowly defined in today’s world’” (Etcoff et al. 27) and 75% indicated that they “wish the media did a better job of portraying women of diverse physical attractiveness, including age, shape and size” (43). Based on these survey results, Dove launched its Campaign for Real Beauty (CFRB) in 2004 to “widen” the definition of beauty from the perception of physical attractiveness to confidence, acceptance, and pride, among other qualities (“The Dove Campaign for Real Beauty”). In 2005, Dove initiated its “most iconic” phase of the CFRB with a series of ads featuring the “real bodies and real curves” of six, non-professional models (“The Dove Campaign for Real Beauty”)—in other words, no digital re-touching of their photographs was allowed.1

Through these ads, the company lauded itself on initiating a “global conversation” revolving around beauty stereotypes and bodily perceptions (Dove, “The Dove Campaign for Real Beauty”). In its 16-year history, the CFRB has published a number of viral ads and videos in TV spots, on YouTube, and on its social media pages with body-positive messaging featuring young girls and women of all ages. This decade-plus long campaign has largely been met with overwhelming success. It has been credited with being “on the natural beauty train long before many brands were even thinking about it” (Brown) and (in)directly influencing other brands such as Nike’s “Big Butts” and “Thunder Thighs” ads (Associated Press) and Victoria Secret’s “Love My Body” campaign (SheSpeaksTeam). The CFRB won PRWeeks “Best U.S. Campaign of the Past 20 Years” award (PRWeek Staff) and Ad Age’s top spot in the 15 best ad campaigns of the 21st century (Neff). Unsurprisingly, it has been profitable, too, increasing Dove’s sales from $2.5 to $4 billion within its first ten years (Dasher and Zed). 

However, some scholars analyzing the campaign are hesitant to extend praise just yet. Some point to the irony of a campaign celebrating women “just as they are” while using its models to promote a firming cream (Brodbeck and Evans; Howard; Stevenson). Others critically evaluate the relationship between feminism and corporate culture (Murray), arguing that the campaign is an example of “feminist consumerism” or a “corporate strategy that employs feminist themes of empowerment to market products to women” (Taylor et al. 124; Johnston and Taylor). Consumer responses echo this skepticism, contending that “Dove’s version of feminism lacked transformational potential because it encouraged a solipsistic focus on the self, rather than making connections between personal problems and the social organization of society” (Taylor et al. 135). Many female consumers also believe that the Dove models’ “deviant” bodies are still significantly fitter than the average American female body (Scott and Cloud; Postrel). These “deviant” bodies are also able-bodied ones (Heiss). 

Despite this range of scholarship, little work has thoroughly analyzed the relationship between race and gender with the CFRB. Thus, I argue that without fully considering the intersectionality of gender, race, and weight stigma, Dove’s feminist consumerist message does little to challenge Western, White beauty norms.2 I use postracial rhetoric to examine how the text and visuals of the CFRB gloss over and homogenize the racial and ethnic differences of the models in an essentializing discourse that reflects a universal approach to “beauty” without thoroughly considering how cultural differences affect various notions of beauty (Johnston and Taylor; see also Bordo, xxii). Postracial rhetoric stems from postracialism, or the “claim that we are, or are close to, or ought to be living outside of debilitating racial reference” (Goldberg 15),” whose origins are frequently attributed to Barack Obama’s 2008 election to the presidency (Adjei and Gill; Teasley and Ikard; Paul; Temple). By focusing on Dove’s use of a postracial rhetoric, my analysis accomplishes two goals. First, it develops current critiques of the campaign that do not thoroughly address its relationship with race and gender. Second, it takes up discussions of postracial rhetoric that largely circulate outside of rhetorical studies and situates them in a feminist, embodied, rhetorical context by articulating major components of this rhetoric and explaining how they apply to the depictions of Black, female bodies in the CFRB.3 While my analysis primarily focuses on how Black women’s bodies in the campaign are read, I also discuss how the bodies of other women of color are largely absent from the advertisements as well. 

I begin by reviewing scholarship about postracialism from ethnic and racial studies, Black studies, communication, and rhetorical studies. Given this range of interdisciplinary research, I define what I mean by a “postracial rhetoric” and synthesize prior discussions about postracialism into its four key components: A postracial rhetoric normalizes Whiteness, disregards the material realities of race(ism), eschews diversity, and is performative and embodied. This last point positions this analysis of Dove’s postracial rhetoric within embodied, feminist rhetorics that advocate for “an ethical reading of bodies and recognition of bodies as people—not objects” (Johnson et al. 40). Through examining the CFRB advertisements, viewers’ responses to them, and the models’ statements about their participation in the campaign, I describe how Dove enacts a postracial rhetoric that allows the company to both foreground White bodies and reproduce historical, stereotypical imagery of Black bodies across its ads. By claiming diversity without also acknowledging the history of racialized depictions of (female) bodies of color, Dove does not engage in anti-racist efforts but instead “asks us to focus our views on visible triumphs associated with racial difference” and ignore “obvious instances of discrimination” (Cobb 413). Considering Dove’s reputation as being at the forefront of shaping beauty advertising, this oversight is troubling indeed. 

Defining Postracial Rhetoric

I begin this section by outlining my use of a “postracial rhetoric” to situate this term within the scope of embodied, feminist rhetorics. I do so because references to postracial rhetoric outside of rhetorical studies often either do not clarify their understanding of rhetoric or carry connotations of rhetoric as “‘empty talk,’ or even ‘deception’” (Herrick 1).4 Although approaches to rhetoric within the discipline can vary, I adopt Dolmage’s definition of rhetoric as “the strategic study of the circulation of power through communication” (3). I have selected this definition for several reasons. First, it includes a focus on the body as Dolmage adds that “we should recognize rhetoric as the circulation of discourse through the body” (5). His emphasis on the body corresponds to how embodiment informs rhetoric given that “the physical body carries meaning through discourse about or by a body” and that such meaning “can be articulated beyond language” (Johnson et al. 39). Second, Dolmage’s definition is grounded in disability studies, which is complementary to feminist theory considering shared concerns about “the politics of appearance,” “the relation between femininity and embodiment,” “the commercialization of health and fitness” and “the ideology of normalcy,” among others (Garland-Thomson 1559). And third, the definition’s attention to power and the body aligns with feminist rhetoric, “a set of long-established practices that advocates a political position of rights and responsibilities that certainly includes the equality of women and Others” (Glenn 3),5 and one of its goals to “make all bodies and the power dynamics invested in their (in)visibility visible” (Johnson et al. 39). 

With this rhetorical framework in mind, I understand postracial rhetoric to mean the circulation of textual, visual, and bodily discourses that (in)directly suggest the eradication of racial preference, discrimination, and prejudice. I do not posit this understanding as postracial rhetoric’s “true” definition as it, much like rhetoric itself, can have multiple interpretations. I am also by no means coining the term, but I do outline what I have gathered to be its main components from prior scholarly discussions about postracialism that are largely outside of rhetorical studies and do not always explicitly define their approach to a postracial rhetoric.

Postracial Rhetoric Normalizes Whiteness

On the premise that racial preference is on the decline, postracial rhetoric promotes a universal message of equality and, consequently, an idealized version of society in which Whiteness is unraced and therefore the default (Temple; Klinenberg; Teasley and Ikard). Various iterations of this rhetoric “‘in effect proclaim that whiteness is normative’” (Walker and Smithers qtd. in Gunn and McPhail 20). In the context of media and advertising, a postracial rhetoric can homogenize (i.e., “smooth out all racial, ethnic, and sexual ‘differences’” (Bordo 24)) and normalize (i.e., create “models against which the self continually measures, judges, ‘disciplines’, and ‘corrects’ itself” (Bordo 25)) Western, White representations of beauty. It is critical, then, to acknowledge that these representations “have dominance, and not to efface such recognition through a facile and abstract celebration of ‘heterogeneity,’ ‘difference,’ ‘subversive reading,’ and so forth” (Bordo 29-30). By advancing a racially unmarked, “normal” culture at the expense of others, postracial rhetoric is an “an outsider-imposed identity discourse” (Temple 51).

Postracial Rhetoric Disregards the Material Realities of Race(ism)

The assumption that the United States has “overcome” race with the election of its first Black president “renders invisible the material realities of ‘race’” (Teasley and Ikard 412). This assumption is quickly proven false by the very same “daily realities of racialized bodies [that] suggest that racism is still pervasive in the United States” (Adjei and Gill 142). By “material,” I refer to Bordo’s definition (which itself is influenced by Marxian and Foucauldian perspectives), which is “the ‘direct grip’ (as opposed to representational influence) that culture has on our bodies, through the practices and bodily habits of everyday life” (16). Collins likewise emphasizes the contributions of material, lived experiences towards Black feminist thought, which is “situated in a context of domination and not as a system of ideas divorced from political and economical reality” (288). Not only does postracial rhetoric gloss over the present-day, material impacts of race(ism), it conveniently forgets or ignores the history of racial inequalities that is embedded within current race relations in the United States. 

Postracial Rhetoric Eschews Diversity

In believing that “African-Americans have finally achieved racial equality,” postracialism is an “assimilationist term” that downplays Black cultures in favor of “mainstream White behaviors and orientations” (Temple 46). As such, its rhetoric “expresses a desire that African-American identity and heritage practices decrease, rather than increase” (46). Postracial rhetoric also goes hand in hand with a color-blind rhetoric that uses terms like “fairness, open access, and equal opportunity” (Holmes 26) and in so doing causes “social inequalities [to become] invisible” (Collins 26). What is ultimately valued is a homogenous (i.e., White, heteronormative) culture.

Postracial Rhetoric is Performative and Embodied

Understandings of race(ism) do not occur in a vacuum, but are bound up in cultural symbols: “the language of racism is masked within the language of culture” (Adjei and Gill 144). These symbols are not only linguistic ones, but visual as well. Considering how bodily features (e.g., skin tone, hair, body shape, etc.) and gestures all carry cultural weight, Cobb notes that “postracial imagery unevenly assigns concepts of visibility to performances of racial identity” and that “postracialism [can be] treated as performative and as a thing to be embodied” (412). Put another way, bodily features and gestures are not race-neutral. Sherrell describes how the need to keep Whiteness unraced and therefore “invisible” (148) appropriates embodiment by requiring Black bodies to “simulate whiteness and white embodiment in white institutions and spaces” (142). Modifying one’s behavior, mannerisms, and features becomes a survival tactic with the knowledge that “merely being noticed by whiteness has led to violence against, and death of, Black bodies” (150). In response, Sherrell proposes “embodied filtering,” a “means of titration of experience,” that counteracts encounters with racism with bodily rituals (e.g., restorative actions such as applying lotion, massaging one’s skin, and making selective clothing choices) that promote connections to one’s Black community and ancestry (151-152).  

With the exception of the last one, most of these components of postracial rhetoric operate primarily within the realm of textual language. Cobb, though, situates this rhetoric in a visual context through explaining the paradox of how “Blackness is rendered hypervisible as a symbol in a post-race United States; yet, it is also made invisible in terms of its own social and cultural relevance” (407). With its history of racial caricatures (that intermingle with discriminatory visual imagery of other racial identities), portrayals of Black bodies remind us that “there is never a culturally neutral ground for racial depiction—no place where our representational contexts have taken a reprieve from old ways of knowing race that create enough distance for the postracial to occur” (418). We cannot simply “forget” these historical caricatures when looking at images of Black people (and others of color) just as we cannot use an election of a Black, male president to treat the history of racial injustice in the United States as “one long, bad dream” (407). In the following sections, I use postracial rhetoric as an analytical lens to examine how Dove’s textual, visual, and paralingual discursive practices reveal the power dynamics embedded in its representations of race and reproductions of White beauty norms in the CFRB. My analysis takes up Cobb’s argument that we must be as critically conscious of “our approach to visuality” as we should be with “our idea of raciality” (419).

Postracial Undertones to Dove’s Definition of “Real Beauty”

In the now-iconic ads that the CFRB launched in 2005 (see Fig. 1), “real women with real bodies and real curves” (Dove, “The Dove Campaign for Real Beauty”) in white underwear strike confident poses daring to expose “curvy thighs, bigger bums, [and] rounder stomachs” (Fielding et al.). Clearly “real” in this context means bodies that are not “retouched, airbrushed or altered in any way” (Fielding et al). Both components—featuring “real women” in the ads and depicting them as they are in “real life”—make up two out of the three vows for “The ‘Dove Real Beauty Pledge’”—the third being to “help girls build body confidence and self-esteem” (Dove, “The ‘Dove Real Beauty Pledge’”). The third vow also refers to the Dove Self-Esteem Project, which has “has educated over 20 million young people in body confidence and self-esteem” over the last 10 years (Dove, “The ‘Dove Real Beauty Pledge’”). 

Image is an advertisement from The ‘Dove Real Beauty Pledge. Six racially diverse women are posing together and smiling. Large text to the right of the women reads: "curvy thighs, bigger bums, rounder stomachs. What better way to test our firming range?"

Fig. 1. Ad from Dove’s Campaign for Real Beauty.

The “real beauty” behind “The ‘Dove Real Beauty Pledge’” is an example of postracial rhetoric that fails to acknowledge the dominant ideology of Western female beauty rooted in histories of colonialism and enslavement. To achieve its “utopian” mission (Nayak 427) of eradicating racial preference, discrimination, and prejudice, postracialism supports eliminating race since “it is a false, dangerous and consequently indefensible category” (Paul 703). Race is absent from Dove’s vow to “never” use professional models since they “reflect a narrow view of beauty” and instead embrace the belief that “beauty is for everyone” by using “real women of different ages, sizes, ethnicities, hair color, type or style” (Dove, “The ‘Dove Real Beauty Pledge’”). While race (physical characteristics) and ethnicity (belonging to a social group with the same nationality, regional culture, ancestry, and language) arguably overlap with one another, the two are not synonymous. “Hair color, type or style” might be a roundabout way of suggesting race, which reflects a lack of critical consciousness about the social construct at best and an active disengagement with it at worst. In any case, the explicit omission of race from Dove’s definition of beauty is significant since it allows the company to participate in the “abstract celebration of ‘heterogeneity’” (Bordo 30) without recognizing, interrogating, and addressing the racial dynamics within Western beauty standards.

Although a “cultural creation” (Smedley 5), race still has (in)direct material impacts whether invoked or not. Put simply, abandoning race does not erase racism. Shying away from the concept risks promoting the belief that “racial invocation inherently produces racist inevitability” (Goldberg 114) despite the fact that “racisms establish, set in place, and extend races, not the reverse” (115). Anti-racist efforts can instead adopt a both/and approach—i.e., acknowledging a preference for Whiteness while still insisting on “equality for all in the face of ongoing racial reference” (121). In this section, I argue that Dove does the opposite by setting the tone for a postracial rhetoric through its early CFRB ads that center on White bodies and white imagery. The Black women in these ads are forgotten by Dove’s marketing team whose decision to have the models wear white underwear evokes conceptions of the “pure”, White, female body as contrasted to the body of the exotic Black Other. Such a choice reflects how “visibility is fundamental to race relations” (Cobb 418) and, when combined with the oversight of the few Black women chosen to be among the CFRB’s inaugural models, signals Dove’s lack of awareness of its own postracial rhetoric. 

A “Whiter” Approach to Beauty

Despite Dove’s claims of contributing to a “wider definition of beauty” (Dove, “The Dove Campaign for Real Beauty”), the advertisements themselves are still largely dominated by White, toned women. Results from focus groups of 40 female participants suggested that these women largely viewed the models as having “conventionally beautiful skin, hair, and eyes” (Taylor et al. 132). “Imperfections” such as “cellulite, rolls, body hair, dreadlocks, tattoos, bumps, scars, blemishes, prostheses, and stretch marks” were also mentioned as missing from the ads; the inclusion of dreadlocks in this list implies that physical features typically associated with Black bodies are excluded from implicit, White norms of “conventionally beautiful” standards. Some of the Black and Latina participants noted that “Most of the models are light skinned people, not really dark-skinned” and the Muslim participants commented that the absence of hijabs reflected little diversity in terms of religion (133). Most of the non-White women in the focus groups felt that “Dove’s version of diversity did not challenge hegemonic beauty norms based on white ideals, nor did it address the racism that underpins myriad beauty practices and expectations” (133). These sentiments highlight Dove’s superficial approach to diversity that implies postracial, homogenous assumptions of beauty. The company further compounds the danger of these assumptions by using a minimally diverse group of “real” non-professional models to uphold its claim of equalizing perceptions of beauty.

Any potential gains from the diversity present in the ads are undercut by the CFRB’s marketing team. During a roundtable discussion with the Ogilvy marketing team behind the campaign’s launch, Linda Scott gives this story:

One thing that was brought to my attention just last week that I had not noticed before—a friend and a colleague of mine, Jason Chambers who is a professor at the University of Illinois, was in town last week and he’s African American. I told him that I was having this meeting and he says, “Oh, you know, I would really like to know…That campaign didn’t have any Black women in it. Why is that?” And it was the first that I had ever—I’m embarrassed to say—the first time I had thought about it. (Fielding et al.)

Dennis Lewis, Creative Partner at the London branch of Ogilvy, responds that Dove has “always been multi-racial and multi-cultural,” but then must retrieve physical pictures from the campaign to confirm the existence of Black models. Alessandro Manfredi, the Global VP of Dove Masterbrand and Deodorants, begins to list different phases of the campaign that had “it” (i.e., Black models) while remaining uncertain about the promotional campaign video, “Little Girls.” Scott adds that she is “pretty sure” “Little Girls” has Black models and suggests that Chambers might have been thinking of the 2005 ads as the phase lacking diversity (Fielding et al.). 

And yet, the 2005 ads do have two Black models—Syleste Molyneaux and Jane Poku (see Figs. 1 and 2). What is especially concerning about these ads is not just that there are only two Black models within a campaign meant to “widen” the definition of beauty, but that the roundtable discussion demonstrates what hooks describes as “dehumanizing oppressive forces, forces that render us invisible and deny us recognition” (35). The admission of race as an afterthought plus the scramble to provide evidence of the presence of non-White bodies both convey how Whiteness is normalized within an ad series claiming diversity and highlight Dove’s unconsciousness of its own postracial rhetoric. 

These actions also undercut the appearance of agency in Molyneaux and Poku’s individual advertisements that include their names and statements about the campaign. On the one hand, these women’s participation in the CFRB is an opportunity for them to advocate their own narratives about their bodies, diversify the representation of women in the media, and be positive role models for Black girls who often do not see versions of themselves in beauty ads. On the other hand, Molyneaux and Poku’s body-positive narratives are not their own while being open to editing by Dove and its marketing team. Black women’s empowerment (and, in this case, individual views and collective consensus on what “beauty” is) strives to be autonomous: “When Black women define ourselves, we clearly reject the assumption that those in positions granting them the authority to interpret our reality are entitled to do so” (Collins 125). Because this empowerment must resist knowledge production tied to objectification, commodification, and exploitation (Collins 308), Black women’s agency becomes constrained in a beauty campaign claiming good intentions but still profiting from their bodies.

Material Constructions of Racialized Beauty Norms

One consequence to Dove’s exclusion of race from its definition of “real beauty” is the failure to identify and respond to racialized conceptions of beauty and their material impacts and, in so doing, renew them. Historically, Black women’s bodies have been objectified to facilitate and justify their economic, political, and sexual exploitation, which is reflected in the “controlling images of Black womanhood” (Collins 111) such as the mammy, “the faithful, obedient domestic servant” (80), and the jezebel or “whore, or ‘hoochie’” (89). This objectification also reinforces “long-standing notions of Black women’s sexuality” (238) and acts as a ballast against which the ideals of White beauty are defined. One example of this objectification in the CFRB is the white underwear that the models are consistently photographed in. The Ogilvy team made the decision for the models to wear white underwear during the shoot since they wanted the women “to look confident and feel sexy,” instead of being cast as “sex icons” (Fielding et al.). “Plain” white underwear, instead of lingerie, would draw the audience’s attention to the women’s skin and “loveliness” (Fielding et al.). The choice of white underwear to convey these impressions ultimately relies on implicit, historical associations with lingerie, which have connections to the exotic Other of the Black body. 

Image is an ad from Dove's Campaign for Real Bodies. A Black women wearing a white tank top and underwear stands to the side, with her head turned toward the camera, smiling. Text to the side of her reads: "I like to wear clothes that are, I would say, figure hugging."

Fig. 2. Ad from Dove’s Campaign for Real Beauty.

A notable instance of a Black woman’s body being used to constitute notions of Black female sexuality and White femininity was the exhibition of Saartjie Baartman (also known as the “Hottentot Venus”), a South African Khoikhoi woman, in England in the early 19th century. Enslaved by a Dutch farmer after her family was killed in a commando raid, Baartman (although illiterate) allegedly signed a “contract” to work as a domestic servant for William Dunlop, an English ship surgeon (Parkinson). Dunlop instead put Baartman on display across England to present her large buttocks (steatopygia) and elongated labia (known popularly as the “Hottentot apron”) as a “‘scientific curiosity’” (Davie). The speculations from Europeans about these features serve as one example of the association of Black women’s sexuality as “animalistic, lustful, and deviant” (Fields 613) that was contrasted against White bodies, white lingerie, and sexual purity (612). Black lingerie functioned “as a racial masquerade akin to Blackface that allowed women, especially white women, to express, and their bodies to convey, the eroticism attributed to Black women via a safely contained and removable Black skin” (612). Conversely, covering Black women in white underwear against a white background—Poku’s clothing is so indistinguishable from the background that the two blend together, leaving only fragmented sections of her Black skin (see Fig. 2)—suggests a restriction and control of “unclean” Black female bodies in relation to the White ideal of “pure” beauty.

These historical constructions of White purity whose counterpoint is the Black Other are embodied and visually conveyed via the white undergarments the models wear against the white backdrop. As Johnson et al. note, “All bodies do rhetoric through texture, shape, color, consistency, movement, and function” (39). They assert that “the body also carries signifying power” (40), which connects to Collins’ point that the concept of White femininity needs an Other who is recognized as embodying the opposite of these values (77). As Collins puts it, “within the binary thinking that underpins intersecting oppressions, blue-eyed, blonde, thin White women could not be considered beautiful without the Other—Black women with African features of dark skin, broad noses, full lips, and kinky hair” (98). In this binary, Black women always remain outside of Western, White notions of beauty that also impact other non-White racial groups (98). Although this long-standing binary is embedded within the visual elements of the ads and the portrayals of the models’ bodies, viewers can nonetheless perceive how this visual rhetoric “confirm[s] an ideology of compulsory beauty for women”—i.e., the “idea that all women…should strive to be beautiful” (Taylor et al. 132, 128). The media, among other predominately White institutions such as government agencies and schools, have a role in perpetuating “controlling images” of Black women which retain their power so long as the stereotypes they rely on remain unnoticed (Collins 111, 125). As noted in the following section, Dove’s pattern of racial insensitivity only continues in later ads of the campaign.

“Tone Deaf” Ads and Racialized Soap Advertising

At first glance, the inclusion of non-supermodel bodies within Dove’s CFRB strikes a positive note. Research in fat studies6 posits that “there are very few opportunities for fat women (or, for that matter, any woman who is not exceedingly slender) to view favorable reflections of herself in mass media” (Fikkan and Rothblum 587). Fikkan and Rothblum argue that it is not enough for feminist scholars to explore how cultural expectations of svelte female figures can cause “every woman [to] feel badly about her body,” but that they must also acknowledge that “because of the pervasiveness and gendered nature of weight-based stigma, a majority of women stand to suffer significant discrimination because they do not conform to this ever-narrower standard” (588). Even if the campaign was to include more diverse body types, this representation would need to be more systemic across beauty advertising to effect social, transformative change about the perceptions of female bodies (Bissell and Rask 664).

Moreover, companies like Dove also need to be attuned to intersections of weight stigma, race, and gender within their advertising. Because of research showing Black women to be more likely than White women to perceive fat bodies positively (Hebl and Heatherton; Hebl et al.; Molloy and Herzberger), it has been speculated that most Black women reject the White ideal of beauty that by definition does not include them, which allows them some buffer from its effects (Fikkan and Rothblum; Saguy). Nevertheless, Williamson contends that it is erroneous to “suggest that all ‘non-Whites’ live sequestered in isolated communities, free from dominant cultural influence” (68). While Black women may dissociate themselves from White mainstream culture, this does not necessarily mean that they are “immune” to poor body image and eating disorders (Thompson 558).  Racial discrimination can also outweigh weight discrimination for Black women considering that White women still benefit from racial privilege despite their body type (Fikkan and Rothblum; Saguy). Factors such as poverty, violence, heterosexism, and mental health must also be taken into account when considering the relationship between Black women and their weight (Wilson).7

Merely adding non-White bodies to beauty ads without also critically considering the social, cultural, and political dimensions of weight stigma only demonstrates a half-hearted attempt at challenging established beauty norms. Such an attempt is further weakened by repeated visual gaffes that replicate historical, racial caricatures of Black bodies. In the rest of this section, I outline how more recent CFRB ads do not fare much better than the earlier, iconic phase in terms of successfully representing diversity. While the original firming cream ads from 2005 could have included more women of color, each one did have her own ad with her name and a statement about her body listed. This recognition is not present in the newer iterations of the campaign from the 2010s that minimize the presence of non-White bodies, give White women more of a platform to speak about their bodies, and evoke historical, racialized soap advertising. In so doing, these ads take up a postracial rhetoric that presents homogenous depictions of beauty and normalizes Whiteness. This rhetoric also forgets or ignores the material realities of race(ism) through visual, embodied performances that repeatedly carry the implicit message that White skin is “pure” and “clean” while Black skin is “dirty.”

Erasure of Non-White Voices

While the 2005 CFRB ads made a nod towards including the bodies and voices of women of color, even this minimal commitment to diversity diminished with the 2013 launch of Dove’s documentary-style YouTube video, “Real Beauty Sketches.” This video has two versions: One is six minutes and 36 seconds and has received over 10 million views and the shorter, three-minute video has received over 69 million views at this time of writing. The videos reflect the outcome of a “social experiment” (Dove, “Real Beauty Sketches”) in which several women spend time with a fellow participant before individually describing their facial features to an FBI forensic artist, Gil Zamora, who—separated from them by a curtain—sketches their responses. Next, they detail their partner’s appearance as Zamora—still unable to see them—illustrates their portrayal. Whereas many of the women describe themselves as having freckles, crow’s feet, or dark circles, they are considerably more flattering when detailing the features of their partners. The two sketches are then hung side-by-side and Zamora invites each woman to view them. All of the women agree that the stranger’s description is more “gentle” than their own and confess that they have “some work to do” in appreciating their own beauty.

Despite the viral success of the video, several critics mention that “Real Beauty Sketches” still does not challenge the fact that beauty—whether “ideal” or “real”—is still held as the standard that women are expected to measure themselves against and use as a benchmark for self-esteem (Rodriguez; Keane; Friedman). Although a full critique of this video extends beyond the scope of this article, the one major criticism of the video that I want to highlight is its lack of diversity. Watching the video, it is immediately clear that the participants are “lovely, thin, mostly white women” (Fridkis; Stampler). Of the group, the ones who get the most speaking time (and are named) are all White women. In fact, the individual stories of three of these women—Melinda, Florence, and Kela—are filmed in short, one-minute videos as part of the series. While these women openly share their insecurities about their physical appearance, Adamson argues that the video only targets “first world pain” and does not problematize the “‘narrow cultural perception of beauty’” it purports to be challenging.

Even though two Black women are shown being sketched by Zamora, they each only speak one line. The first (unnamed) woman describes herself as having a “fat, rounder face” while the second woman, Shelly, mentions that she gets more freckles as she ages. (Interestingly enough, while Shelly is named in the shorter version, she appears without a name tagline in the first, longer version of the campaign video). A Black man is briefly shown describing one of the participants as having “very nice blue eyes,” but he too is given no name. Towards the end of the video when the final sketches are revealed, the White women are often shown standing beside their portraits while explaining their reactions either to Zamora or to the viewers via narration. For a moment, the camera peeks over Shelly’s shoulder as she stares at her sketches and there are flashes of other women of color looking at their own. However, none of these women are shown giving commentary about their experiences. One of the final scenes shows the lights going out over Shelly’s sketches while she is not present. One blogger sums up the situation with: “Out of 6:36 minutes of footage, people of color are onscreen for less than 10 seconds” (jazzylittledrops). Thus, it seems that as Dove’s CFRB evolves, even the minimal, though significant, active participation from women of color promoted in the original ads becomes further reduced.

Image in an ad for a Dove product, Dove VisibleCare. Three women stand in front of two large images of skin. On the left, "before," the skin looks dry; on the right, "after," the skin looks moisturized. The women are standing in order of skin color, with the darkest skin color to the left and lightest to the right.

Fig. 3. Ad for Dove VisibleCare product.

References to “impure” Black skin

In a campaign that omits race from its understanding of “real beauty,” it is perhaps unsurprising that its few models of color are forgotten and/or delegated to the background; in fact, Dove’s ability to authentically portray women of color, especially Black women, within the CFRB has consistently been fraught. In 2011, Dove was criticized for an ad that implied its soap could make dark skin lighter and cleaner (Nolan, “Dove Body Wash”) (see Fig. 3). In the ad, a Black model striking a “‘sassy’” pose (much like Poku in Fig. 2) is positioned in front of a “before” image while more “demure,” light-skinned models are standing closer to an “after” image (Edwards). With this positioning inferring that the body wash is “strong enough to turn a black woman white,” Dove’s PR firm, Edelman, released a statement claiming that “‘All three women are intended to demonstrate the ‘after’ product benefit” and that “We believe that real beauty comes in many shapes, sizes, colors and ages and are committed to featuring realistic and attainable images of beauty in all our advertising” (qtd. in Nolan, “Dove Body Wash”). 

Despite this statement, Dove faced yet more backlash in 2017 concerning a three-second video the company posted on its U.S. Facebook page in which a Black woman removed her dark brown top to reveal a White woman in a pale top underneath. Although the White model repeated the same action to be replaced by “a racially ambiguous woman,” this act did not undo the suggestion of “anti-Blackness of the first series of images” (The Race Card). For some critics, the Black woman to White woman transition evoked the Pears’ 1884 soap advertisement that depicted a Black child scrubbed white after washing (The Race Card; Conor). Others referenced the 1901 Nulla Nulla soap advertisement that featured an illustration of a Black woman with both stereotypically exaggerated features and a bib that said “dirt” being hit on the head by a spoon that was surrounded by the tagline: “Knocks Dirt on the Head” (Conor). Taken together, these critiques link the CFRB to the racialized history of soap advertising in the United States and across the world, which illustrated how “primitive, unclean, and ignorant” Black skin could be “corrected” after using soap that would turn the consumer into a “‘beauty,’ as opposed to the ‘beast’ she once was” (Rooks 29). Dua states that the proliferation of “tone deaf” ads and corresponding hashtag #boycottdove suggest that “Dove has lost control of its narrative.”

Amidst this response, Lola Ogunyemi, the Nigerian model in the video, published an editorial in The Guardian defending it. She asserts how she “jumped” at the opportunity to “be the face of a new body wash campaign” and in so doing, “represent my dark-skinned sisters in a global beauty brand,” since this occasion “felt like the perfect way for me to remind the world that we are here, we are beautiful, and more importantly, we are valued.” Ogunyemi’s defense of Dove, along with the Ogilvy marketing team forgetting about Molyneaux and Poku’s involvement in the original CFRB ads, convey how “Black women’s lives are a series of negotiations that aim to reconcile the contradictions separating our own internally defined images of self as African-American women with our objectification as the Other” (Collins 110). With respect to embodiment, Sherrell describes the struggle to reconcile “stories [of] Black bodies as vile, dangerous, subhuman, and of no value except for consumption by whiteness” with “the narrative my body also knows—of brilliance and resistance and humanness and beauty and agency” (149). When applied to Molyneaux, Poku, and Ogunyemi, these negotiations suggest how Dove’s Black models must navigate the “dialectic of oppression and activism” (Collins 16) with respect to advocating positive messages about Black bodies while also participating in a campaign that profits from their bodies. They also illustrate how these models can be complicit in Dove’s postracial rhetoric while also trying to contribute to more heterogenous representations of beauty.

Conclusion

As this analysis has demonstrated, Dove’s 16-year message of “real beauty” is a postracial one that assimilates racial and ethnic differences to White beauty norms and reproduces and modernizes centuries-old racial caricatures through the claim of equalizing beauty standards. These caricatures have historically functioned to render “a notion of racial difference as visible, and thus, controllable” (Cobb 410) and their presence in the CFRB shows how adaptable a textual and visual postracial rhetoric can be in a digital age. This rhetoric is also an embodied one considering how a series of minimally diverse, racially insensitive ads asks its audience to “consume a number of postracial moments over the terrain of the Black body” (409). Although the focus here has largely been about the depiction of Black bodies, the impacts of a postracial rhetoric within beauty advertising can be extended to other races and ethnicities as well. With its failure to learn from past mistakes, Dove reinforces the “thoughtlessness” or “Arendtian sense of failing to exercise reflective (and by extension self-reflective) critical judgement” (Goldberg 111) of racisms present within postracial rhetoric. This lack of awareness is significant when Dove’s “real beauty” message is already suspect when tied to financial profit; it becomes more insidious with repeated inferences of White purity and “dirty and impure” Black skin (The Race Card).

By outlining the characteristics of a postracial rhetoric and applying them to the textual, visual, and paralingual elements of Dove’s CFRB ads, this analysis contributes to feminist rhetorics which, among other aims, uncovers and challenges White, male, and Western hegemonic discourses and promotes diverse and inclusive ones (Royster and Kirsch 44). Feminist rhetorics unpack the “the nature, scope, impacts, and consequences of rhetoric as a multidimensional human enterprise,” with multidimensionality referring to engagement across multiple boundaries (e.g., gender, race and ethnicity, status, and geographic sites), genres, material conditions, and other means of producing rhetorical knowledge (42). Likewise, my reading of the Dove CFRB ads considers the dimensions of gender, race, and weight stigma embedded within discourses about beauty within the genre of beauty advertisements. These dimensions call attention to an often implicit, but still pervasive postracial rhetoric that is by no means an “empty” one; on the contrary, it supports and produces unconscious, uncritical understandings of race that perpetuate the simultaneous historical discrimination and erasure as well as the objectification, commodification, and exploitation of Black bodies. Furthermore, this intersectional perspective not only reveals both resistance to and complicity in the power dynamics of Western discourses about beauty, but also situates these discourses in a “broader transnational context” (Royster and Kirsch 54), especially when it comes to beauty advertisements aimed at international audiences.

On the one hand, Dove is not alone when it comes to doing damage control over racially insensitive ads. In 2017, Nivea pulled an ad for its “Invisible for Black and White” deodorant that featured a woman sitting on a bed, her back to the camera, and her long, dark brown hair cascading down a white outfit above the tagline, “WHITE IS PURITY.”  This ad, supported by White supremacist groups who stated, “‘Nivea has chosen our side’” (Tsang), followed the controversy of the company’s 2011 Nivea for Men ad showing a groomed, Black male model holding the head of his former self with an afro and beard with the tagline, “Re-civilize yourself,” across his body (Aronowitz). The 2017 ad, posted to Nivea’s Middle Eastern Facebook page, reflects how marketing language for skin-whitening beauty products varies globally, with ads across South, Southeast, and East Asia associating whiter skin with confidence, attractiveness, and marriageability whereas ads in North America promote similar products that “‘brighten’” skin and help it to become more “‘radiant’” (Koul). The difference is not that North American audiences are “less racist” or “less obsessed with whiteness as the highest form of beauty,” but that they are more concerned about “appear[ing] racist” (Koul).

On the other hand, the thoughtlessness of Dove’s postracial rhetoric is also evident in the company’s disengagement with its own relationship to a global skin lightening market. Koul’s claim about the desire not to “appear racist” might explain some consumer reactions to Dove’s muddled attempts at aligning itself with protests over the killing of George Floyd, a Black man, by White Minneapolis police officer Derek Chauvin on May 25, 2020.8 The company participated in #BlackoutTuesday on June 2, 2020, which began in the music industry as a “proposed day of reflection” and rapidly evolved into a social media movement during which individuals and other brands posted black squares across Instagram and other platforms (Coscarelli). While some people posted messages of thanks for Dove’s support, others called attention to Dove’s affiliation with its parent company, Unilever, which sells skin-whitening products like Fair and Lovely in over 40 countries (Conor). When Dove tried to deflect the accusation by stating, “we do not sell skin lightening products” (Dove, “@roberta.camara”), one commenter responded with, “of course you can say you don’t make skin lightening products. Explain your relationship with Unilever” (cassilla927). What these consumer critiques allude to is that Dove’s “real beauty” message “seems skin-deep when it fails to penetrate into the pores of its parent company and its subsidiaries” (Conor).

Other replies to Dove’s black square post correspond to a larger criticism of #BlackoutTuesday, which was seen by some as a way for both individuals and brands to perform allyship without making consistent efforts towards addressing and reforming systemic, institutionalized racism. As Tariro Mzezewa, a Black travel reporter who participated in a discussion about #BlackoutTuesday for the Style section of The New York Times put it, “they post, but with no real intention of listening, learning, donating, protesting or helping beyond the post. The post makes them feel like they’ve done their part” (The New York Times). Some reactions to Dove’s black square reflect similar skepticism with one commenter remarking, “Nice post and all but are there any actions taking place towards the cause?” (x.vivii.xix, “Nice post and all…”) Dove’s answer to posts like these (including ones pointing to its relationship with Unilever) was to refer to its newest campaign, Project #ShowUs, which curates stock photos from women and non-binary individuals to “offer a more inclusive vision of beauty to all media & advertisers” (Dove, “Project #ShowUs”). Although well-intentioned, this campaign arguably boosts Dove’s profit margins more so than anti-racist efforts, as indicated by x.vivii.xix’s reply: “If you’re only mentioning those [initiatives] attached to the Dove name it’s more like a PR move with the benefactors being your stock holders and not actually the cause at hand” (“@dove that’s nice”). 

Ultimately, this exchange between Dove and its online audience reveals the limitations of advancing genuine, systemic change within the context of feminist consumerism. Consumer responses show how Dove’s “corporate cosmetic approach” fails to adopt an authentic feminist approach to disrupting White beauty ideals that would “challenge beauty norms, include women across the color spectrum, enable women to resist using skin lighteners, affirm diversity in skin tone, and honor the range of embodied existence” (Taylor et al. 133). Instead, its various ads hinge on the notion of “compulsory beauty” that centers more on individual improvements (through purchasing Dove’s beauty products) versus participating in collective social justice movements (Taylor et al. 128, 134). This understanding of beauty is also largely not self-generated by women, particularly Black women and others of color, considering the requests on Dove’s black square asking the company to provide numbers on how many Black women number among its executives. Still, women acknowledge that campaigns like Dove’s are “‘better than nothing’” and that “ethical consumption” or “making social and environmental change through targeted purchasing” is possible to some degree (Taylor et al. 140).

Dove’s feminist consumerist approach to tackling hegemonic beauty expectations also does not align with the goals of Black women’s empowerment, which include ensuring their autonomy, valuing their self-definitions, and “fostering social justice in a transnational context” (Collins 309). To truly challenge intersecting oppressions of race, gender, and weight stigma, empowerment must go hand-in-hand with self-definition that can be used to “replace controlling images” of Black women (111). As Collins states, “ceding the power of self-definition to others, no matter how well-meaning or supportive of Black women they may be, in essence replicates existing power hierarchies” (40). Littlefield agrees, arguing that a forum is needed in which to have conversations about Black female and male stereotypes in the media and that “an attention to community education that educates young Black women, Black men, and the overall community is the only context that will have any meaning for social justice” (683). Self-definition is a vital component in creating “alternative modes of ‘making it’” (Littlefield 683) for not just Black women, but for all marginalized groups. In identifying these alternative definitions to “beauty” beyond corporate ones, we as consumers can move beyond considerations of how companies like Dove are “losing control” of their postracial narratives towards recognizing and acting on the ways we respond, resist, and contribute to them.

Endnotes

  1. The truthfulness behind this statement has been contested. In the May 12, 2008, issue of The New Yorker, Pascal Dangin, “premier retoucher of fashion photographs,” described “retouching” the photos of Dove’s ProAge campaign “‘to keep everyone’s skin and faces showing the mileage but not looking unattractive’” (qtd. in Collins, “Pixel Perfect”). He later clarified that his changes were “limited to color correction and dust removal” (Nolan, “Dove Denies New Yorker Hypocrisy Allegations”).
  2.  By intersectionality, I refer to Kimberlé Crenshaw’s concept of the “intersecting patterns of racism and sexism” that Black women often experience (1243). Nash has argued that this concept lacks a clear definition and methodology, uses Black women as “prototypical intersectional subjects,” and obscures whether intersectional identities can be claimed by all or the “multiply marginalized” (4, 9). However, Collins’ articulation of a matrix domination that refers to “how these intersecting oppressions are actually organized” (21) and is connected to a Black feminist epistemology offers a wider applicability of intersectionality and a method of studying it.
  3. In this article, I capitalize “Black” to signify “not just a color” but also “a history and the racial identity of Black Americans.” I capitalize “White” because “to not name ‘White’ as a race is, in fact, an anti-Black act which frames Whiteness as both neutral and the standard” (Nguyễn and Pendleton). Because I am examining the involvement and representation of cisgender women in the CFRB, I acknowledge that this analysis does not include the full spectrum of gender identities. Non-binary and transgender people also experience erasure and discrimination in (beauty) advertising, but a full discussion of these particular experiences is beyond the scope of this article.
  4. For instance, Paul calls postracialism “an empty rhetoric” at best and at worst “the insidious denial of continued racism” (702).
  5. Similar to Glenn, I capitalize Other here and in the rest of the article to signify “an individual or group who has been or is being marginalized from another, that is being ‘othered’” (Jackson II and Hogg 527). Collins adds that Black women’s “objectification as the Other denies us the protections that White skin, maleness, and wealth confer” (276). Collins’ observation often applies to other non-White racial groups as well.
  6. Like Fikkan and Rothblum, I “use the term ‘fat,’ as it is descriptive, whereas the term ‘overweight’ implies unfavourable comparison to a normative standard and ‘obese’ is a medical term with its own negative connotations” (576).
  7.  Although further discussion of these intersecting factors is outside the scope of this article, more scholarship is needed about the relationship between Black women, their weight, and their mental health as weight stigma not only influences who is (and is not) included within definitions of “beauty,” but also who is (and is not) considered “at risk” for body disorders (Beauboeuf-Lafontant; Williamson; Ofosu et al.; Thompson; Root). 
  8. At the time of this writing, Chauvin has been charged with second-degree murder, third-degree murder, and manslaughter with respect to Floyd’s death (Associated Press). Nearly two weeks before Floyd’s death, Louisville police officers acting on a no-knock warrant forced their way into the apartment of Breonna Taylor, a 26-year-old Black emergency room technician, and shot her several times, killing her (Oppel Jr. & Taylor). Subsequently, calls have been made to include attention to Taylor’s death to raise more awareness about police violence against Black women (Ryan). 

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